Letterforms made from Yves Béhar icon set

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Letterforms made from Yves Béhar icon set
В очередном ролике Nowness из серии In Residence вы можете посмотреть дом Yves Behar, известного американского дизайнера и основателя студии Fuseproject.
What´s the brief?
An eminent question of which the answer, from my perspective, mostly gets insufficient attention in the mess of day-to-day routine. Too often briefings are seen as a kind of administrative mandatory starting point. I think a brief should never be a to do list like thing which has to be completed as fast as possible. We should appreciate the briefing as a chance to do great stuff.
So, this post is here to remind us of the unique chance which lies in every brief. I mean, in every brief!
I´ve recently again stumbled upon this inspiring twenty-seven-minute film from Bassett & Partners called “Briefly”. It gives some good descriptions of what a brief is and gives insight into how it´s used to come up with exceptional creative results.
For this Frank Gehry (Founder Gehry Partner), Yves Béhar (CEO fuseproject), Maira Kalman (Illustrator), John C Jay (President @ GX, Partner @ Wieden + Kennedy), David Rockwell (CEO Rockwell Group), and John Boiler (CEO 72andSunny) were interviewed.
I especially loved the case of the Nike 1996 Olympic games brief put into just one sentence: sport is war minus the killing. But see yourself.
Some more highlights:
“The most important thing about the creative brief would be that it has to inspire the people who are given the task of solving the problem.” John C Jay
“Simplicity is everything. The more concise and the sharper the point of view is – as to what is the problem – the better the work will be.” John C Jay
“I put the duality in the brief which is a deadline and a dream.” Maira Kalman
“Those ideas (referring to the Cosmopolitan of Las Vegas project – ed. note) would not have come about without a brief that had limitations and an invitation.” David Rockwell
“We are always looking for new connections. And ultimately what we do at the end of the day is make connections nobody else has seen. (…) And that magic dust is like what´s happening in culture right now.” John Boiler
Old School, New School! The Kodak x Yves Béhar Super 8 Camera
Yves Behar is a superstar
Pitchi Kitchi Presentation - 10.03.2016
Y is for Yves Behar, Who is a swiss designer, Fuse Project is his firm, And he looks good with a perm, Yves Behar ain’t a looser, His main passion for design is for the user
V is for Vibrator, All your needs does it cater, Users can take it in their showers, On one charge it can last seven hours
E is for Eydn Garden sensor, Designed to eliminate gardening unknowns, By communicating data to an app on your phones
S is for learning shoe, Designed just for you, It collects data about your feet, So all your design needs it can meet
B is for boxers, This product reduces packaging waste, Put through the wash and the packaging is gone without a trace
E is for eyes, These specs can change in shape and size, Adaptable to the users style, They can be redesigned after a while
H is for health care, If the doctor is away, By testing you this app can say, What is wrong with your and what you should do
A is for Avo, A phone inspired by an Avacado, Making the product organic, Yves believes technology should be evolving rather then static
R is for rolling, Scoot is designed for the commuters, It’s compact and sleek design, Allows the users to get to work on time
Yves Behar is a super star, Designing to improve people everyday lives, Creating an emotional experience through story telling, It must be working cos his products are selling!
Art Basel Miami 2015 for BFA.com
Design is how you treat your customers. If you treat them well from an environmental, emotional, and aesthetic standpoint, you're probably doing good design. #YvesBehar
https://plus.google.com/+Zerflin/posts/QKWs1W3VKwV
Herman Miller Living Office Spaces. I’m completely inspired.