#zpump 2.0

[windsofrunning]

[simonry]

Here’s a perfect example of an event that was made to create more digital and social buzz than actual purchase on site. During one weekend some random (folks form the agency) swedes could test how fast they could run. if you ran fast enough, you’d win a pair of reebok running shoes. 

But hey, it got the attention of established media outlet such as FastCompany, AdWeek, Event Magazine and techInsider. 

[findstoday]

ZPump 2.0 Speed Cam

For us, running is about more than treadmills and racetracks. It’s a vital part of life. So what better place to launch the ZPump 2.0, than right in the middle of the busiest street in Stockholm?