Tips For A Website Redesign
As important as it is for businesses to have a website, once in a while the site will need to go through a redesign. This tends to happen about every couple of years. The redesign could be for a variety of reasons. Perhaps the site is looking outdated. Or perhaps customers and users are finding some issues with the site that you need to resolve. Maybe your company is expanding its online marketing needs to evolve, and your site needs to reflect that. Or maybe your site is just not attractive enough to pull in a lot of customers. Whatever the reason, if a redesign is in the near future for your site, here are a few tips to help you have a smooth and successful redesign.
1. Have a goal
Don’t just redesign your website because you’re tired of the design or color scheme. You want your redesign to impact your business, so focus on the results you’re after, like an increase in visitors and leads. Your decisions should be made with that goal in mind. Don’t focus mainly on the looks of the website. While they do have some impact, it won’t be that much of a factor in the success of your marketing efforts.
2. Do some research
Don’t go into it blindly. Find out what the current state of your site is. Analyze your web traffic data, sales figures, user feedback, etc. Also, learn what your target audience needs and expects by doing surveys, focus groups, face-to-face interviews, or usability tests. Doing this research will give you benchmarks by which you can judge the success or failure of your redesign.
3. Have a budget
The cost of a website can vary depending on size, functionality, and other aspects. Also, different online marketing firms will charge different rates. Be mindful of what you’re getting when shopping around. Also, a budget will help you have a realistic scope and deadline for your redesign, and will help you prioritize your online marketing tasks.
4. Content
Doing a website redesign is a good time to audit your website content. Once you better understand your audience/user’s needs and expectations, you can review and reorganize your content to better meet those needs.
5. Be more personal
There is a growing trend of consumers wanting a more personalized experience, and get frustrated when website content doesn’t seem to have anything to do with their interests. Adding a personalization engine and strategy to your redesign can help strengthen your conversion rates. This could be as simple as showing related items to a user who’s looking at a particular item.
6. Mobility
With the growing trend of customers using smartphones and tablets to get information online, it’s only smart to take into consideration the behavior patterns of mobile users and optimize your website to be mobile friendly or risk losing out on all this traffic. A responsive design will help your website adapt to fit a variety of screen sizes.
7. Function
Visitors come to your site for a reason, so make it as easy as possible for them. Make sure your site loads quickly and is easy to navigate. Also have a clear route from researching products to checking out and completing the purchase.
8. Testing
Let some members of your target audience test out the new design. Test out skeleton pages before picking fonts and photos. Try to launch the redesign in private or do a public beta test first. This will help you know what’s working and what’s not before you launch it for good.
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