Typo is the new Hypo-O

[tapurjoshi]

Poster Design Assignment 1: Social Justice and Equality

Assignment Brief: We were given the brief of designing a poster on the topic "Social justice and equality" as the first assignment for the module applying laws of closure and figure and ground.

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Poster Design Assignment 3: Interactive Poster

Assignment Brief: Make a poster with the main emphasis on interaction. Group assignment.

For this assignment, after much brainstorming on different topics and interactive elements we could work on, we decided to tackle the topic of Phone Addiction.

[tapurjoshi]

Poster Design Assignment 4: Discipline outcome based poster

Assignment Brief: We were divided into four groups, and each group was assigned a discipline within the university. Every group was to design one teaser poster and one final poster from someone in their discipline. The poster could promote a product, an event, etc.

Our group was assigned to the School of Design. After reviewing and interviewing some students and faculty about their research that we could work on, we decided to work with solar power.

[tapurjoshi]

THE HANDYGLOVES THEORY (TYPE ANATOMY) AND TYPE CLASSIFICATION

BRIEF- So we got this assignment in which we have to make an understandable creatively influenced material where we take the handyglove exercise which helps the easy understanding of type anatomy. The anatomy of type refers to the various components that make up a letterform. Understanding these components is essential for designers and typographers as it allows them to manipulate and customize fonts to achieve specific visual effects. By understanding these elements, designers can manipulate fonts to achieve specific effects, such as adjusting the spacing between letters, changing the weight of the font, or altering the overall appearance. This knowledge is crucial for creating visually appealing and legible typography.

With this, we were also told to make an understanding piece about type classification and as my understanding goes type classification refers to the system of categorizing fonts based on their visual characteristics. All the key points that should be there are present in this video that I present.

[tapurjoshi]

In this, we were given a word and we had to turn it into an expressive typography. As I took the word music, here is my work, as music is the only thing in my life that is so expressive to me I turned it into a picture of mine.

[tapurjoshi]

In this, we were told to make a magazine spread for the expressive typo we got. I made a simple layout of a magazine on topic music which I was assigned

[tapurjoshi]

REDESIGNING THE ZARA LABEL

So I got this assignment to redesign any brand label but I was asked,to redesign the label while maintaining the brand's existing perception and identity. My choice was Zara

Brand Identity:

Fast fashion: Quick turnaround times and trendy designs.

Affordability: Accessible prices for fashion-forward items.

Global appeal: A brand that resonates with a diverse international audience.

Modern and minimalist aesthetic: Clean lines, neutral colors, and a focus on contemporary trends.

Design Considerations:

Maintain brand perception: The redesigned label should not alter how consumers perceive Zara.

Reflect brand identity: The label should resonate with Zara's core values and aesthetic.

Minimalist design: The label should be clean, uncluttered, and visually appealing.

Clear information: The label should provide essential information like size, care instructions, and material composition.

Sustainability: If Zara has made strides in sustainability, consider incorporating elements that highlight their eco-friendly initiatives.

Design Elements:

Typography: Choose fonts that are sleek, contemporary, and easy to read.

Color palette: Stick to Zara's signature neutral colors or incorporate subtle pops of color.

Layout: Create a clean and balanced layout that effectively showcases the brand's logo, information, and any additional design elements.

Visual elements: Consider using geometric patterns, subtle textures, or other elements that complement Zara's aesthetic.