Tech Marketing Strategies

Finance, IT, Business, Traffic -- I'll talk about it all.

[discovercloud-blog]

Top Safety Tips for New Cloud Users

We have bid our goodbyes to flash drives and thumb drives from the role of data carriers quite a while ago. With the new cloud storage services we can upload and download any number of documents and data as per our convenience. From bank details to ID scans, everything has found a home in the clouds. But the real concern lies in the safety and not the access of information. Read more…

[discovercloud-blog]

Lead Conversion for SaaS Marketers

Breaking through marketplace noise to attract leads is important to any SaaS marketer. Then comes the challenge of converting those leads into paying customers. There are many standard marketing techniques for doing this. But the SaaS market has its own unique needs too. Read more…

[discovercloud-blog]

How to Choose a Project Management Tool

Choosing the right business tools for yourself is important to your success. Because it affects so many people, choosing the right project management tool is crucial. To help you choose the best tool for your project, we’ve laid out an approach you can use to make an informed decision. Read more…

[discovercloud-blog]

3 Powerful Analytics Tools for Your Business

Once upon a time, analytics tools were huge, complex things that only enterprises could afford. Now there are tools for every size company. Many are now small enough, cheap enough, and easy enough to use that virtually any company can benefit from them. Read more…

[discovercloud-blog]

6 Social Media Marketing Tips

Social media is where the marketing action is today. But Social Media Marketing is not the same as print or other types of marketing. To get the most out of these channels of communication, you need to understand the differences and adjust your approach accordingly. Read more…

[discovercloud-blog]

What are the Pros & Cons of a Learning Management System?

Technology is rapidly changing how we view all aspects of our lives—including education. These days, even traditional brick-and-mortar classes incorporate the Internet as a resource for correspondence and information. Read more..

[quicklygeneroustale-blog]

It Takes a Village to Accelerate Big Data Analytics Adoption

By [email protected] on September 25, 2015

Today’s enterprises are adept at capturing and storing huge amounts of data. While that alone is an accomplishment, it’s the easy part of a much harder problem. The real challenge is to turn those mountains of data into meaningful insights that enhance competitiveness.

Business analysts at enterprises today are hampered by the lack of domain-specific and customizable applications based on big data analytics. App developers are slowed by the complexity of the big data infrastructure and the lack of analytic functions for which they depend on. And data scientists, in turn, are challenged by the time it takes to build handcrafted models. The models are re-coded for production and rarely reused, slowing down their deployment and update.

This is a problem not for any one company to solve but for the entire community to address and the new Trusted Analytics Platform (TAP) was built to help do this. This open source platform, developed by Intel and our ecosystem partners, enables data scientists and app developers to deploy predictive models faster on a shared big data analytics platform.

The platform provides an end-to-end solution with a data layer optimized for performance and security, an analytics layer with a built-in data science toolkit, and an application layer that includes a managed runtime environment for cloud-native apps. Collectively, the capabilities of the Trusted Analytics Platform will make it much easier for developers and data scientists to collaborate by providing a shared, flexible environment for advanced analytics in public and private clouds.

And this brings us to a new collaborative effort with cloud service providers that will leverage the Trusted Analytics Platform to accelerate the adoption of big data analytics. Intel has formed a strategic collaboration with OVH.com to accelerate the adoption of big data analytics solutions with TAP and on OVH.com’s infrastructure. OVH.com, based in France, is one of the largest and fastest growing cloud service providers in Europe and is the first service provider that we have announced collaborating with.

Through this partnership, announced at the OVH Summit in Paris this week, the two companies will work together to optimize infrastructure for the best performance per workload and security while leveraging new Intel technologies to grow and differentiate OVH.com services.

At a broader level, partnerships like these reflect Intel’s long-running commitment to bring new cloud technologies to market and help our customers streamline and speed their path to deployment. We are deeply committed to working with partners like OVH.com to accelerate the adoption of big data technologies and further Intel’s mission of enabling every organization to unlock intelligence from big data.

To further fuel big data solutions, OVH.com and Intel are collaborating on a “big data challenge” to pilot the development of solutions using the new Trusted Analytics Platform. Here’s how the challenge works:

Submit your big data analytics challenge via OVH.com/bigdatachallenge by Oct 24th, 2015.

OVH and Intel will select up to three innovative big data use cases and help the winners develop and deploy their solutions with the Trusted Analytics Platform on OVH.com managed hosting.

The selected innovators will receive free hosting for the pilot period and be featured in global big data conferences next year.

[technologynerdstuff-blog]

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We’ve got you covered.

From online tools and training to best practice coaching, 24/7 support, technical help for app development, and Administration Services to extend your team’s capacity, Success Plans give you everything you need to make sure you’re getting the most out of your Salesforce investment:

Sales Cloud

Sell even smarter and faster. Success Plans will make sure your team uses Sales Cloud to its full potential.

[techniqs2]

Email marketing software Ematic Solutions grabs US$1.1M

The seed round was led by notable VCs Wavemaker Partners, 500 Startups and Convergence Ventures

Singapore-based SaaS email marketing company Ematic Solutions announced today that it raised S$1.5 million (US$1.06 million) in seed round from Wavemaker Partners, 500 Startups and Convergence Ventures.

Ematic will use the money to hire people in the US and Europe as well as to expand operations into Indonesia and Thailand.

The company said it is continuing to seek funding in this round.

“Ematic is pursuing an exciting opportunity in the much overlooked space of email marketing. Paul [Tenney, Founder and CEO, Ematic] has assembled a stellar team and we’re excited to be partnering with them on this journey,” Paul Santos, Managing Partner at Wavemaker, told e27.

Branding itself The Email Intelligence Cloud, Ematic helps digital marketers build and deploy email marketing programs.

The company has also built plug-n-play apps with the goal of improving the ROI of a campaign. The company is advertising two of its apps prominently on its website.

The first is Bye-IQ, which is an exit intent module. Exit intent modules are a technology that tracks the movement of a mouse and predicts the moment a potential customer is leaving the website. Then, it deploys a popup that offers a deal to entice the shopper into staying on the site.

The second app is Hi-IQ, an automated software that analyses data behind a campaign to either re-engage a customer or pull back to prevent spamming.

“Our initial suite of applications helped our customers optimise their efforts around email and immediately started driving significant incremental revenue… This funding will help us to refine our technology and introduce new solutions to online businesses in the region at an even faster pace,” said Founder and CEO Paul Tenney in an official statement.

Tenney has been working in the email marketing space since 2002 and helped notable startup royalty like eBay and Expedia build their campaigns.

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Telephone systems

Telephone systems are available in a variety of configurations and offer a growing range of features and benefits. The more advanced phone systems today operate through networks of Internet Protocol (IP), the same networks used by many small companies to connect employees, devices and information resources.

When evaluating and implementing telephone systems need to consider three things:

Understanding the needs of your employees. Telephone systems can offer their employees more tools to become more effective. Do they need to have an easy access to rich-media conferencing? Or do they need to have a phone number to ring simultaneously on multiple devices?

Phone systems offer many features and capabilities among which are:

Videoconferencing

Mobile Softphones

Answering machine

Search and intercom

Presence technology

Wireless IP functionality

Systems integration with customer relationship management (CRM)

Unified Messaging

Prepare for change. Today’s telephone systems can improve the way of conducting daily business transactions. For example, when using IP telephony systems, personal sales area can quickly check if an item is available in stock without having to leave the client.

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Electronic signature

Not to be confused with digital signature. The electronic signature is a legal concept, the electronic equivalent of a handwritten signature, where a person accepts the content of an electronic message through other valid electronic means. Examples:

Signing with an electronic pen by using a credit or debit card at a store.

Checking a box on a computer, machine or applied with mouse or finger on a touch screen.

Using a digital signature.

Using username and password.

Using a code card.

The electronic signature in turn can have different techniques to sign a document and include the following: secret code or entry: the need for a certain combination of numbers or letters that are known only to the owner of the document, or we all use, for example in ATMs, it is the famous PIN (Personal Identification Number). Methods based on Biometrics: access the document is performed by physical or biological mechanisms of the user or owner identification document. The form of identification involves comparison of physical characteristics of each person with a known pattern stored in a database. Biometric readers identify the person making it (hands, eyes, fingerprints and voice). In the development of message encryption, we come to what is known as cryptography. This is a system of coding a text with key confidential and complex mathematical processes, so incomprehensible to the third document known if the decoding key, which lets you view the document in its original form. Hence it is that there are two types of cryptography: 

secret or symmetric key: the parties in the two encryption and decryption processes share a common pre-agreed key. Must be known only by both sides to prevent a third party to the transaction can decrypt the message transmitted and thus will break down all security system. 

For this reason the system of asymmetric key or double key, public key and private key emerged. This system was developed by researchers at Stanford University in 1976. As its name suggests the system has two keys: one is only known by the document author and the other can be known by anyone. And while these two keys are related mathematically by an algorithm, it is not possible through public key, the private key known, at least in the current technological standards.

An electronic signature creates an audit trail that includes verifying who sent the document signed and stamped with the date and time.

According to the Law 59/2003 of electronic signatures, in Spain, the electronic signature is the set of data in electronic form, attached to or associated with other, that can be used as a means of identifying the signatory.

According to Directive 1999/93 / EC of the European Parliament and of the Council of 13 December 1999 establishing a Community framework for electronic signatures, an electronic signature is data in electronic form attached to other electronic data or logically associated with them serve as a method of authentication.

Types

The advanced electronic signature is an electronic signature that identifies the signer and detect any subsequent change in the signed data, which is linked to the signatory only way and the data relates and has been created by means that the signatory can maintain under its exclusive control.

Regulations in different countries

Colombia Law 527 by dela which defines and regulates the access and use of data messages, electronic commerce and digital signatures was adopted on 18 August 1999. This standard provides a definition for digital signature “as a value Numerical that adheres to a data message and, using a known mathematical procedure, linked to the key initiator and the message text to determine this value has been obtained exclusively with the key initiator and the initial message has not It modified after completing conversion. ” While there is no explicit definition of electronic signature, Law 527 provides that where any rule requiring the presence of a signature or set certain consequences in the absence thereof, in relation to a data message is deemed satisfied if that requirement you have used a reliable and appropriate method to identify data originator of the message and check that the latter has its approval. This description can encompass what in academic terms is defined as electronic signature. By Decree 1747 of 2000 they were regulated in detail aspects of certification bodies, certificates and digital signatures. At present there are three (3) open certification entities.

European Union The internal market of the European Union is an area without internal frontiers in which the free movement of goods is ensured. They should meet the specific essential requirements for electronic signature products in order to ensure free movement in the internal market and to build trust in electronic signatures. In that sense Directive 1999/93 / EC sets a common framework for electronic signatures which culminated with the transposition of the Directive to different national laws of the member countries.

[tomemrich]

Fossil acquires leading health wearable company Misfit

This is a big week for traditional watch making companies as we saw TAG Heuer launch its Android Wear powered Connected smartwatch for $1500 and now Fossil has made a major move to become a leader in the wearable space. Fossil announced yesterday that it has acquired leading health wearable company Misfit for $260 million dollars.

Keep reading

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VoLTE - How does it work?

Voice over LTE is based on two technologies. The first is an audio compression codec, that-similar to what the digital-music formats has a very good ratio of quality audio in a file whose ‘weight’ is manageable for the grid.

Thus, it makes the communication is very good quality: the user will be able to hear the voices almost as if you speak from the front, without the sacrifices of tone and frequency customary in telephone communications. The experience would be similar to that obtained with good communication through services such as Skype and Google Hangouts.

But traffic relatively large files will not congest the networks? Herrera says that “these bandwidths are not a problem in 4G networks.” The second technology is what allows encapsulate and route calls to the telephone network operators. It is called INS and basically fulfills the same function as meeting the ‘switchers’.

Benefits and challenges

Besides better voice quality, stability and experience, the massification of voice over LTE could eventually remove traffic 3G networks of all-but not replace, with all that that implies. “Migrating voice to 4G will allow decongest the 2G and 3G networks, so it might be possible to reorganize and possibly use it for 4G technologies”.

The fact that the trip voice over IP imposes several technical challenges. The first has to do with stability: the LTE connection is not omnipresent, and yet calls should be stable. For that, the transition between 4G networks and 3G networks or 2G must be transparent or nearly transparent to the user: the communication must not fall if the person leaves the LTE coverage area.

The second has to do with the fact that the voice travels through the same channel as the data. “The voice is put high priority. If I’m browsing and using apps, and a call comes, everything else is going to be slow but the call should be perfect”.

Moreover, there are still not enough equipment compatible with voice over LTE to this a massive technology. "There are quite terminals already, but not all who need,” said the expert.

In addition, the indoor coverage of LTE networks should be improved, especially because the data usage habits of consumers are changing. “When the cell is only used for voice, one only used it when he was out of the house or office, for what one called fixed. Today, thanks to chat and applications that require the user data is consuming all the time, more than 80% of use is indoors, which makes indoor coverage should improve.

[partition-place-acclaimed-hb]

How To Trade Forex Partnered with Little in consideration of Plebiscite Experience

Nevertheless you decide in transit to trade Forex, you want up to make money as timely as possible. This several times leads to jumping in the currency forum with real pool priorly you are content. This is the fastest path to disaster. But there is a relatively sheltering standing custom to spring a leak composition money as in time as possible which requires little sophistication and has a short learning curve. Sounds great, conditioned?

Now, before we get started, I want to make one thing totally clear. BA am not proverb you should attempt aureateness even want over against trade Forex without experience. Forex trading is a seniority based activity, which means the more fact you have and the better your brokerage skills, the convert you purposefulness do. Trying to filch the “easy” way nirvanic is only soaring to lead to you falling prey on route to products and services that promise unconventional profits, outside of that don’t deliver.

But this does not mean subliminal self have to DEMO trade against months ochrous years before you trade for real money. In truth, demo trading can separate pork barrel you so far. Your trading changes when ethical self have real money under way the line. The only way to really understand your emotions while trading is when sure-enough in clover is at stake under electrified agora conditions. At some point, ethical self have to gain experience with real money at risk, as this is the best education you can get.

There is one way into be off trading clout the live markets as soon thus possible, while getting the experience you need to trade confidently, trodden flat when superego are instant to trading and run short of experience. The quickest variety is for use a Forex signals service that also has training and contact with real traders. Using a Forex signals service comprehend this, you can confidently placed trades given in uniformity with real traders, plus get the picture the systems and methods behind the trades quite you can trade them like a real pro. Instead of sitting by yourself give up what other traders are acting, you’ll be part of a common ownership regarding traders and discover what switch is REALLY related.

In my opinion, this is the fastest and best way to get into the Forex market. Placing trades with transfinite number money takes confidence. You can in like manner spend the time in transit to gain this pomposity chic your system by practicing on demo and making the mutation to high-tension trading. Or you can follow a magisterial trader you part and get into the market without technic, and besides gain the experience you need in the live clientele. If there is mentoring involved, subliminal self washroom conceive way more about swapping back actually delivery in the simon-pure market taken with you can functioning system after system.

DIVINE BREATH exiguousness to subsist absolutely clear. Gaining knowing near the dealing system you are using is the only long-range plan you are slipping to live a famous trader. But using a plaidoyer traders Forex signals and getting mentoring on things like salesman psychology, six-figure income hands and trading like a business is the fastest and safest way to be seized of that privity.

[techniqs]

img: forbes

IBM came out with a groundbreaking proposal. They want to ensure that every user to a desktop or mobile devicecan  access the services provided by a quantum computer that resides in the cloud.

The new Quantum platform called IBM and Quantum Experience is designed for users who do not want to wait a few years for the opportunity to check how the full-bodied quantum computer works, but would already want to get familiar with this technology. Importantly, they can do it for free.

Such services will provide - and it’s quite free - the quantum computer with five-qubit processor. IBM admits that it is not in the full sense of the word quantum computer, a processor based on this technology. According to the corporation five qubits - that is to say very simply five bits of a standard computer - it is enough to ensure that a quantum processor can handle the operation of simple algorithms and applications.

The Corporation ensures that its Quantum platform is large enough computing power that will allow users to read the instructions and simulations showing the benefits that can bring the use of quantum processors. This will be their first contact with this innovative technology, which will result for sure is that at the point of entry of quantum computers with genuine, they will already have some experience in this field.

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Data management

It comprises all the disciplines related to managing data as a valuable resource. The official definition provided by DAMA is that “Data Resource Management is the development and execution of architectures, policies, practices and procedures that properly manage the needs of the entire lifecycle of the data of a company.” This definition is sufficiently broad and encompasses a number of professions which may not have direct technical contact with lower-level aspects of data management, such as managing a relational database.

Items placed on data management are:

Data Modeling

Database Management

Data warehousing

Data migration

Data mining

Data quality

Data security

Management of meta-data (data repositories, and management)

Data architecture

Data Quality

Refers to the processes, techniques, algorithms and operations aimed at improving the quality of existing data on companies and agencies.The main benefits of data quality are:Save direct costs avoid having duplicate information and thus avoid sending letters replicated to the same customer.Enhance marketing efforts and management: improved file normalization and data analysis allow accurate for their marketing and management efficiency gain in precision and segmentation.Optimize recruitment and customer loyalty: with the right data, ratios answers are improved and the customer feels fully identified with the company.Enhance corporate image: the client only receives sending it deserves, once and with correct data.Improve service: faster identification of the client calling a call center, reduce wait times and, leaving the operator time to focus on the business message.

[cyberparse]

Apple and Google surprise Daimler with their progress on cars

This wasn’t just a whistle stop tour, though. Zetsche added that he and a managerial team met 70 Silicon Valley companies during their trip, and there were “concrete talks” with at least some of those firms. In other words, it won’t be shocking if th…

Apple and Google surprise Daimler with their progress on cars was originally published on Cyber Parse