JO'S WHOLESALER
by Claire Aspera, Kathleen Flores, Norey Khryss Lacre, Marc Keith Lasaca, Raymart Nipaya | December 12, 2021
“Hardships often prepare ordinary people for an extraordinary destiny.”
— C.S. Lewis, British Writer and Lay Theologian
Jo's Wholesaler is a business store selling large quantities of goods that is owned by Fely Torreflores. The store is located at Carmen, Cagayan de Oro City.
How the Business Started
The family was fond of buying bulk items ever since. They always see bulk items as convenient with lesser expenses. With that, being a fan of bulk items, they thought of starting their own business that would cater people who have the same interest with them.
Challenges
The business faced some unpreventable challenges like the following:
Numerous competitive market
New normal adjustment (pricing, protocols)
Popularity
Lesser manpower (retrenchment)
Despite facing these challenges, they managed to cope and handled the business excellently.
What is success?
“Success is loving what you do. Having genuine happiness and enjoying what you have achieved, no matter how small or big it is, as long as you did your best and you enjoy doing it, you can already call it success.” Fely said.
Suggestions
Utilizing the internet to spread information about their business like publications that would enlighten the target market about what the business can offer.
Insights
Fely Torreflores and her family are very passionate about handling and taking care of the business. They love what they are doing and they value their business so much.
“You can’t be successful in business without taking risks. It’s really that simple.”
— Adena Friedman, President and CEO of NASDAQ














