Search Engines are getting really sophisticated with progressing time. Google also keeps changing the algorithm and innovating the ways we search like mobiles, voice search etc. It also involves user behavior which keeps the SEO on their toes all the time. The dynamic nature of the industry requires to adapt to strategies and learn on the go to be successful in the digital space. But, one should not be so stuck up with new strategies that we forget the fundamentals of the SEO principles. One might not have their own internal research team, but let us tell you how you can take this forward. Let us share with you how we help the clients to understand the SEO target better with the keywords. One should ask the clients the following 2 questions. 1. Where do you want your site page to rank? 2. What do you wish to accomplish with these rankings. These questions help us identify and drive us towards achieving our goal in a better way. In order to achieve SEO strategy successfully is by understanding the intent of the researcher. Search intention could be of 4 types: • Informational – People who seek informational queries seek to learn more about a subject or topic. These searches are common and generally have a large volume. These searches appear on the top of the search. Informational searches appear on top of the marketing funnel during the search phase which is more likely to convert to customers. The searchers are always looking for content rich pages which will answer the questions faster and clearly. The search results will reflect that. • Commercial – These are generally a mix of transactional and information. Here, the searcher is looking to make a purchase. How to differentiate one? Common words used would be... Continue Reading
izzy806
theartofmadeline
ellievsbear
kaledo-art
romaincrisis
2087