Digital Media Design

My significant work from the Digital Media Design course at Bournemouth University

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Graduate Project

For my final project on Digital Media Design, I was required to create my own brief and design a solution through digital media.

Having worked for Perfect Partners for over 4 years now, I saw a key issue encouraging young professionals to become more interested in their local businesses.

Through plenty of research and development I created an app for iOS devices using swift and Apple Mapkit, I also created a brand surrounding the topic. for more information see the brand project site

https://www.shoplocalproject.uk

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Photograph of my completed Humanities Dissertation of 10,000 words

Excessive Capitalist Lads: Masculinity and 'The Wolf of Wall Street'

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Summer Placement 2014

Whilst at Whitehair.co (based in Farringdon, London) for a Summer internship I lead their visual communications, which included; managing graphics being distributed to clients, helping in designing the website, creating social media campaigns and creating snapshots of commissioned work. Whilst developing on my own skills of Photoshop and InDesign, I also learnt about P.R. communications and management in the Fashion Industry.

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In the Summer term and final term of second year we were given a brief to reinvent the classic game Space Invaders using HTML5 & CSS. I took on an ‘around the world’ theme and a flowchart was also required to demonstrate our understanding of the code.

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KIBI DIGITAL - Brand and Identity Project

This video is part of our project submission for this term. The brief was to form a digital agency in groups of 6 and to create a brand bible defining how our team works and to also create an interactive screen intended for public use - as documented by the video here.

During this project I learnt a lot about working in a team under professional circumstances and how realistically to deal with issues when there is pressure and tension. It was a challenging but interesting project and I also learnt a lot more about Photoshop, Illustrator and InDesign being art director of the Brand Bible for part of it.

For more information on the project please visit: www.kibidigital.co.uk

or take a look at the completed Brand Bible: http://issuu.com/alicetomlins/docs/brand_bible

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Jurassic Coast Reflective Essay & Presentation

During the first term of second year we have been required to create our own brief for a media artifact designed for the Jurassic Coast for an audience of our choosing. I have learnt a lot from the process, and I know now how to better myself next time. I focused too early on the technology and not the initial idea. The most I learnt from this however was in creating my own theme on Wordpress. Although it was not specified in the brief I managed to use PHP and CSS to create my own blog theme which is similar in design to the website I created last year.

To look at my reflective essay please visit: https://drive.google.com/file/d/0B2aT4ocZgltuNmhwM2pJankzZFE/edit?usp=sharing

Unfortunately the blog posts are not viewable at this time

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Collaborative Project - May 2013

In my last term at Bournemouth this year we were put in to groups within the media school and assigned real websites and video channels to re-design. Bournemouth News And Info is a site dedicated to updating tourists about what to do in Bournemouth - directed more towards the nightlife than the 'Day at the Pier' Our idea was to created a mascot for the site - a minority character - who is able to enjoy all the nightlife sites Bournemouth has to offer. His name is Allan and here are some of the graphics I designed for our website. The website was designed around a rave theme with Allan being the most prominent image. I created the website to be responsive and it is viewable on the Bournemouth server - http://decatur.bournemouth.ac.uk/group11/competitions.html We created an app prototype in html, advertising posters & competition, a series of videos - including a flashmob organised in Bournemouth square- and also a series off radio adverts. All the content was a product of our teams effort and the videos are viewable on youtube: http://www.youtube.com/watch?v=CollEzxOCHI http://www.youtube.com/watch?v=HZpCSh-SOMw http://www.youtube.com/watch?v=YGW2RJZYyFA http://www.youtube.com/watch?v=Cxwjr8YVB7E

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Brand Re -Design Project - April 2013

For this project we were required to take an existing brand and to recreate their brand considering where we would advertise, how we would advertise and to create a short animation as well as a longer motion graphic.

This was a long process and involved more than one re-branding. Ideas were thrown and rekindled and this is the final result. Here is my final short animation, below is the longer motion

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This is my final motion graphics piece which I created using Adobe Flash

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February 2014

The Brief required us to create a set of online videos and a website to host them all. We decided upon a Student Mystery Murder Series in which the intended audience of students would discuss the outcomes and who the murder was using social media and forums on the spotlight sight. Please follow the link to view the series.

Below is the story-boarding for the series

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All the storyboards for our recent project - an online web channel

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Beginning to understand the process of briefs, commissioning and generating ideas. Here is our proposed app for The Tate Modern as part of our brief.

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This is the final presentation of the Fire Kills Brief

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Semiotics and Mythologies: 'Fire Kills' campaign

The Fire Kills brief was to come up with a campaign for fire safety. As a group, we decided upon an interactive video, adverts and posters for the campaign.

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The posters and adverts were to be aimed at students and designed to be shocking. My draft above for the posters in the campaign based around an indexical image of someone lying in a bed with a cigarette (a realistic safety hazard). There is a paradigm in this image of a fire which could be there as a result of the person lying in the bed with a cigarette - the fire could be there, but isn't and it is what is not said which makes the image more shocking and eerie. The signified is the concept of a fire starting, and the referent is the fire itself which would be shown – perhaps- if the cigarette was on the floor as opposed to in her hand.

The paradigm is reinforced by symbolic langue in the corner of the photo, 'Don't let a good night out become you last night out'; the quote here is not arbitrary linguistic - there are relations between the words to provide a warning about fire safety to the reader. The fire kills logo above it is an iconic syntagm of a house on fire, and therefore links together all the aspects of the photo and successfully brands the campaign.

The interactive video would have similar branding and images but the viewer would be faced with choices to make in the situation of a real fire. In one scene, the viewer must make a decision to take the stairs or the lift. There would be a lift and stairs shown on the screen making them syntactic images, and also a fire alarm sounding throughout the film would be syntactic. Similarly to the poster campaign, a fire would simply be implied by the other characteristics of the video; yet again making the fire a paradigm. However, if the viewer interacts with the video and chooses - incorrectly - to take the lift, the fire would become a syntactic and iconic image which 'burns' up the viewer’s webpage so they must start again.

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'Fire Kills' Campaign

As a group of 5, with 2 weeks to prepare, we have been set a brief to effectively communicate six key learning objectives of the Fire kills initiative:

To plan an escape route

Have a plan B

Keep objects out of the way of doors

Close internal doors

Get out, stay out

Keep keys to hand

Within out campaign we need to cover traditional media (TV, Magazines, Newspapers) as well as more modern, interactive and network based media.

Our presentation will be expected to be around 10 minutes long and we will be judged on out level of innovation, creative thought, and idea development, as well as group coherence in the presentation.

Within the first week we allowed the group time to brainstorm the concept individually; to allow for creative thoughts around the brief to come naturally, and to research any ideas that might be relevant.

Having thought about the brief and talked it over with one other member of the group, the idea of a shocking television advert such as those produced in the UK to promote wearing a seat belt or to discourage drink driving seemed like a good concept to base our traditional campaign on.

An example of this concept would be an advert like this:

http://www.youtube.com/watch?v=6kYqjTA_VEg

We also thought that aiming our campaign towards students would be a great way to incorporate examples relevant to the audience we are presenting it to, and to focus out campaign in more detail to student buildings, and possible student safety issues.

I then went on to create a poster to link with idea using photography and photoshop:

We then met up as a group this week to discuss the ideas, and the ideas for a campaign such as the one above were agreed upon and continued into a concept for interactive media.

Having researched interactive media the week before, it seemed like a good idea to take forward this traditional campaign into an interactive youtube video a little like this one:

http://www.youtube.com/watch?v=B7gWVA3lts4

through doing this we could highlight the 6 key pieces of information in a way which involves the viewer, and in an effort to catch an audience of students we came up with the idea to have a prize draw of Asda vouchers for the students who complete the video safely.

The video is going to be of a student stuck in a halls of residence building and placed in different scenarios where they must face each of the 6 key fire kills issues.