Spearheaded culturally resonant content strategies and original short-form video production to engage Gen Z audiences at the speed of social trends. As a one-person social team, led global strategy, trendspotting, and community management for Moose Toys, while also advising partner brands. Produced, scripted, shot, and edited all social content—collaborating with influencers to diversify creative output. Drove explosive growth on Instagram, including a viral video that earned 1M+ organic views within 3 months of channel takeover.








