The Adventures of JBro - Social Media Work

My name is Jenna Browning and I have a background in telling stories for brands and entertainment through strategic and compelling creative that connects with audiences. I am a content creator, a social media manager, and a strategist for my brands depending on what is needed in the moment. (Clients include: Sprite, Sony, Nick Jr, Disney, AT&T, Mattel and Moose Toys) P.S. The site takes a moment to load as you scroll down, as there are multiple pages.

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Spearheaded culturally resonant content strategies and original short-form video production to engage Gen Z audiences at the speed of social trends. As a one-person social team, led global strategy, trendspotting, and community management for Moose Toys, while also advising partner brands. Produced, scripted, shot, and edited all social content—collaborating with influencers to diversify creative output. Drove explosive growth on Instagram, including a viral video that earned 1M+ organic views within 3 months of channel takeover.

[theadventuresofjbro]

Spearheaded culturally resonant content strategies and original short-form video production to engage Gen Z audiences at the speed of social trends. Launched a global TikTok channel that amassed 16M views and 15K followers in just 6 months. As a one-person social team, led global strategy, trendspotting, and community management for Moose Toys, while also advising partner brands. Produced, scripted, shot, and edited all social content.

[theadventuresofjbro]

Spearheaded culturally resonant content strategies and original short-form video production to engage Gen Z audiences at the speed of social trends. Launched a global TikTok channel that amassed 16M views and 15K followers in just 6 months. As a one-person social team, led global strategy, trendspotting, and community management for Moose Toys, while also advising partner brands. Produced, scripted, shot, and edited all social content.

[theadventuresofjbro]

Spearheaded culturally resonant content strategies and original short-form video production to engage Gen Z audiences at the speed of social trends. Launched a global TikTok channel that amassed 16M views and 15K followers in just 6 months. As a one-person social team, led global strategy, trendspotting, and community management for Moose Toys, while also advising partner brands. Produced, scripted, shot, and edited all social content.

[theadventuresofjbro]

Led social creative that bridged generations—reawakening nostalgia for original fans while making space for new voices in the fandom. This video specifically honored the toy’s classic era, driving emotional resonance and shareability.

[theadventuresofjbro]

Contributed to Hello Sunshine’s social campaign spotlighting female empowerment across all aspects of life. Collaborated with the team to distill long-form content into short, impactful social clips that championed women’s voices and amplified key show moments around each release. This is a clip from 1 of 9 episodes featuring different influential women. 

Here is the playlist: https://www.youtube.com/playlist?list=PLwnyebP4Skwpi1i68QHsMLoNnC96Q6zBc

[theadventuresofjbro]

Shot and edited by me. Part of a broader campaign aimed at reviving beloved fan communities through nostalgia, while positioning the brand in today’s pop culture conversation. This video catered to diehard OG fans, evoking retro sentiment with a modern twist.

[theadventuresofjbro]

Worked on the overall social campaign for AT&T’s anti-distracted driving PSA, leveraging the relatability of rising influencers from the show Summer Break to authentically reach Gen Z. Spearheaded a raw content distribution strategy to meme pages and youth-focused communities on Facebook—amplifying peer-to-peer messaging instead of top-down preaching. The campaign sparked 4.6M shares in just 3 months, including viral traction from high-profile accounts like Kris Jenner. Both in the video and the distribution, it was friends talking to friends, not adults lecturing.

[theadventuresofjbro]

Led a fan-first creative within the broader Masters of the Universe social campaign by reimagining iconic comic panels through stop-motion animation. Initiated the idea, found the right creator, and oversaw production end-to-end—bridging retro storytelling with modern content formats.

[theadventuresofjbro]

Worked on the overall social campaign for Toy Story as part of Mattel’s house of brands, collaborating with a contracted creator to craft content that honored the heart of the original films while resonating with today’s audiences. Focused on scroll-stopping concepts that blended nostalgia with current cultural relevance.

[theadventuresofjbro]

Worked on the overall social campaign for Toy Story as part of Mattel’s house of brands, collaborating with a contracted creator to craft content that honored the heart of the original films while resonating with today’s audiences. Focused on scroll-stopping concepts that blended nostalgia with current cultural relevance.

[theadventuresofjbro]

Part of the Skeletor Meme recreation series for MOTU. Led social creative that bridged generations—reigniting nostalgia for longtime fans while welcoming a new era of fandom. This video blended classic imagery with a fresh, modern format, honoring both legacy and emerging audiences.

[theadventuresofjbro]

Skeletor meme recreation. Led social creative that bridged generations—reigniting nostalgia for longtime fans while welcoming a new era of fandom with current meme formats.

[theadventuresofjbro]

Co-produced with Mattel’s influencer team on a Masters of the Universe campaign supporting the Netflix series debut—later landing in the platform’s Top 10. Blended eras by licensing iconic ’80s music to honor the original fanbase, while introducing a TikTok dance trend to capture Gen Z attention. The campaign earned millions of organic views and was amplified by Netflix across their official channels.

[theadventuresofjbro]

Shot and edited cinematic scene recreations using Jurassic World toys to reignite fan excitement and tap into the franchise’s iconic moments.

[theadventuresofjbro]

Shot and edited cinematic emotional Pixar scenes to ignite the community and showcase Mattel products.

[theadventuresofjbro]

Shot and edited cinematic emotional Pixar scenes to ignite the community and showcase Mattel products.