Conversion guidelines when doing video sales letters
Unless youāre stuck in the jungles of āNam with nothing but a typewriter and your imagination, you should always opt for a video sales letter. Even if you have no skills with writing one, following a proven guide () is doable by everybody. The only exception when text can outconvert a video sales letter is in very specialist niches where the people buy on feature alone rather than emotional value.
Converting a text sales letter to video is a pretty easy feat. All you have to do is edit your VSL so that your opening sells them on watching all through the end and to actually include something valuable that the will on watching for. Save that, recording a video of yourself going through the pitch also works (talking-head video).
But why does video work so well?
The old adage applies here: a picture says a thousand words. And in the case of a video sales letter, itās the narrator that speaks these words. The voice definitely adds to the credibility factor. If not for the presentation, it says the the viewer āhey these guys have bothered to record a video for thisā¦ there must be some value in thereā.
Doing animated VSLs is also a good option if you have the money for it. OF course not all niches work with animation videos but you can always check up on this by researching what your competition is doing.