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@theaxcessgroup-blog
The Axcess Group in Columbus, GA
John Druien, Axcess COO, has arrived to kick off Seminar Season with our team in Columbus at #WTVM. After a great dinner with GM Holly Stueart and LSM Maureen Akers, we are ready to have our annual training session. We will be working on how world-class production brings new efficiency to selling television.
The Axcess Group comes to Shreveport
Otis Conner, Axcess CEO, has arrived in Shreveport, LA to work with our team at #KSLA News 12. We have an exciting week full of people that are ready to grow their businesses through advertising. One of the most important parts of making advertising work is to be in growth mode, and to really understand what that means. The team at Axcess, and KSLA can help you understand what growth makes sense to you, and how to strategize to achieve it.
Axcess is in Cincinnati!
The Axcess Group is ready to kick off training in Cincinnati with our great team from #Fox19 WXIX. The Axcess project is a great way to differentiate your advertising in the local market. You’re not only getting air time at the best rates possible, you’re getting it with the station helping cover the cost of creative that you couldn’t even have access to in the local market. Want to know more? Answer the door with #Fox19 stops by!
The Axcess Group Comes to South Bend!
Otis Conner and John Druien are excited to bring the Axcess Group expertise to new advertisers with WNDU television. Working with GM John O’Brien and GSM Howard Voss, as well as the whole local sales team, The Axcess Group is ready to show people how to grow awareness through advertising. Growing awareness is the ONLY way to grow share - you can not create share.
Axcess Season begins in Evansville
John Druien of the Axcess Group arrived Friday in Evansville to work with the team from #WFIE #14News. It was a great training session, kicked off by new GM Jay Hiett and new GSM Brooke Arnold. The team focused on uncovering great new television business, and sharing their product suites, including finding the best clients for #Axcess’ music driven branding campaigns.
Training with Fox6 Birmingham
John Druien, Axcess COO, arrived in Birmingham late Monday for a Tuesday training session with the team from WBRC Fox6. GM Collin Gaston, and GSM Dave Duncan killed off the session with stories of past successes, in multiple categories. The sales team was diligent in the Workshop, and a successful Seminar is in the works.
Training with WAND-TV
John Druien, The Axcess Group COO, arrived in Decatur, IL last week to work with our team at WAND-TV. An excited full house worked together to discover the best ways to capture new or returning revenue to television, and create a powerful branding campaign that would complement and improve all legacy and digital advertising strategies.
Great Training in Detroit
John Druien, Axcess COO, conducted training with our team at #WDIV, Local 4 on Tuesday. Was an excellent attendance by the sales executives and managers. The workshop included the discussion about providing your clients ALL the tools to help them out advertise their competition, not just some of them. While all forms of advertising works at some level, using all the time-tested tools create success.
Busy Week in Axcess Land
Lots of Axcess team members on the road this week. We have three Seminars going on - Otis, Karen and Billy are in Syracuse, NY working with the team at #CNYCentral. John Druien, John Eickmeyer and Eric Faires are working in both Dothan, AL with #WDFX and Panama City, FL with #WPGX. This is keeping the film crews busy - finishing up in Columbia, SC and headed to Charlotte, NC. Great things to come!
Axcess Arrives in Lansing
John Druien, John Eickmeyer and Eric Faires are exciting to working with the Grey team at WILX. We have a busy week ahead of us, with many clients looking to grow their local awareness. How do you do that? You must be able to out-advertise your competition without having to outspend them. That’s where branding works. It’s how people think of your product or service when they make the independent decisions it is in their immediate future.
Taking Axcess Branding to WBTV
The Axcess Group team is excited to be in Charlotte, NC this week, working with our great group from wbtvnews. Led by GM Nick Simonette, this Raycom Media station is serious about helping their advertisers out advertise their competition, without having to outspend them. How do you do that, you ask? By adding time tested tools to your creative advertising platform. Branding is the trigger that makes people thinking about your business when they need your products or services. Driving that branding with music means those consumers will remember you 90 times more often. Shouldn’t you be finding out how music driven branding can grow your business?
Axcess Seminar Season in South Bend
John Druien, COO of The Axcess Group, has arrived in South Bend, IN to work with our team from @WNDU. GM John O’Brien, GSM Howard Voss and LSM Don Barr are ready for training today, with their full team of Account Executives. Working with local clients, giving them the opportunity to out advertise their competition without having to out-spend them. Efficiency in advertising spends is the key to successful growth.
Kentuckiana Medical Center in Axcess Studios
The Axcess Group is excited to be finalizing the edit process on the new KMC spot, ready to run in Louisville, KY with our team at @WAVE3News. The campaign took weeks of production and contains brand new custom music and graphics. We are excited to be working with the #KMC and #WAVE3News teams.
The Axcess Team and WLOX
John Druien and the Axcess Sales Team spent the week in Biloxi, MS working with WLOX. GM Rick Williams and GSM Don Moore set up a great week clients, ready to take advantage of the win-win situation Raycom and WLOX have created for them. Axcess has proven time and time again that their music-driven branding campaigns are one of the top tools associated with growing a platform for advertising.
Axcess Digital Begins Mobile Project
The digital arm of The Axcess Group began it's brainstorming project with the leader of Gannett Automotive on Thursday. Working with our mobile development team from Mobius International, the foundations of an exciting new product were laid out. Much more to come - stay close!
Working with a Client from WBRC - Birmingham
The team at The Axcess Group is excited to be working with Don Estes from Crimsafe:Eversafe of Birmingham and Jason Mathews from our partner station #WBRC #MyFoxAL.
The Axcess Group Partners with Parham & Associates for Market Development
Branding Leaders Launch Collaboration to Advance the U.S. Broadcast Television & Cable Industry’s Advertising Opportunity.
Dallas, TX, February 16, 2015 --(PR.com)-- In an effort to extend their reach into new broadcast television and cable markets in the United States, two well-established companies have formed a powerful alliance to offer their vast amount of advertising and branding experience through their services.
Click for the whole story: http://www.pr.com/press-release/605855