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Booka Founder Becca Oystila on Why Independent Beauty Professionals Deserve Better Than the Salon Model

Becca Oystila built her career in the room where reputation is everything. As a clothing stylist working across fashion, music, and entertainment, she dressed A-list talent for red carpets, global campaigns, editorial shoots, and music videos. She understood how the industry worked at its highest levels. She also understood what it cost the people doing the work. Years of navigating the freelance…

6 Biggest Fragrance Trends For This Year According to Givaudan

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7 New Innovative Trends Redefining the US Aesthetics Industry

Every year, I return to the professional aesthetics conference floor not as a consumer, but as a student of the industry. What was once called the International Esthetics, Cosmetics, & Spa Show and the International Beauty show has since been reimagined as the Be+Well | Beauty and Wellness Show, but its purpose has not changed: it is the place where the beauty industry shows its hand before the…

How to Use Moon Water

As the Cancer Full Moon happened earlier this month, I believe it wouldn’t be right if I did not share how you can use moon water to your advantage this year. What’s moon water? Moon water is water that was created under moonlight with her blessing. Many use the moon’s full moon cycles to bless the water in its illumination. You can use the water to help with inner and outer glow, healing, and…

The Strategic Beauty Consultation

Precision guidance for the woman ready to master her beauty capital Book Your Session Beauty is an investment. You can take beauty to amplify your life, environment, career, and business. Beauty is in the eye of the beholder, and humanity loves beauty. In this strategic beauty consultation, you will dive in with precision. I have assisted millions of people around the world online through social…

#consultations #products

How I Use Feng Shui To My Advantage For A New Life

How I Use Feng Shui To My Advantage For A New Life From the Desk of Sterling P. Jones Dear Reader, I am happy to be back to share with you a modality that I adore using in my everyday life. In 2024, I decided to learn more about Feng Shui. I love caring for my home but, I wanted to see how Feng Shui can help me amplify my goals and the life I desire. Why? I find looking inward to myself and…

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We Tried Spencer's Spa NYC - Here's What Happened

Welcome to the Spa Go See Series, where we test out the top spa experiences. We share our in-depth review of the experiences, where to invest your time and money, and how to connect your beauty goals with each spa. Today’s spa feature is Spencer’s Spa in New York, NY. I’ve been to Spencer’s Spa in Soho multiple times now – for both massages and facials – and each visit confirmed what this space…

#spa #spa go-see #Spas

We Tried Rescue Spa New York - Here's What Happened

Welcome to the new series called Spa Go-See! This is my ultimate recommendation for New York. If you’re serious about your beauty, Rescue Spa New York is the place. Rescue Spa changed my beauty completely. It changed how I look at investments, how I approach skincare, and what I’m willing to invest in maintaining myself. This isn’t hyperbole. This is the space that taught me what professional…

#spa #spa go-see

Building Beauty for the "Less Is More" Woman with Aleph Beauty's Emma Peters

Credit: Aleph Beauty Aleph Beauty is a clean beauty brand founded by pro makeup artist Emma Peters in 2018. Her three decades of hands-on set experience set Aleph Beauty apart from other clean beauty brands. She came from sets where makeup had to perform under the harshest conditions while understanding what real people wanted when they looked in the mirror. In this piece, Peters shares her story…

#female founders #interviews

How to Pray to Divine Beauty

All right. So you want to find out about divine beauty, right? Divine beauty is a spiritual entity that you can pray to about beauty, and not only beauty in the sense of your own personal view of yourself. Have you ever heard of her? You can pray to Divine Beauty based on how you look like externally, as well as how you think about beauty overall. It is Truly, Beauty deals with mindset work, and…

How Givaudan is Teaching Gen Alpha to Love Fragrance Through Roblox Gaming

Photo Credit: Givaudan Givaudan invited me to witness something unprecedented in fragrance history: the world’s largest fragrance house unveiling its strategy to educate an entire generation through gaming. The presentation took place at their Roblox launch party in New York’s Chinatown, where they demonstrated how they plan to reach Gen Alpha through “Guardians of Memories: A Givaudan Scented…

#fragrance

Inside Givaudan's Heritage Vault: How the World’s Largest Fragrance House Commands Past, Present, and Future

Walking into Givaudan’s New York headquarters feels like entering the Vatican of fragrance. As one of the few fragrance experts granted access to their heritage celebration, I knew I was about to witness something extraordinary. I didn’t expect a masterclass in how the world’s largest fragrance house has strategically positioned itself to dominate today’s market and perfumery’s entire…

#fragrance

The Professor’s Reading List (Beginner's Version)

The Professor’s Reading List (Beginner’s Version) Essential Foundation Books for Beauty Capital Development About This Collection As your professor, I’ve curated these essential foundation books to help you begin building confidence in your beauty and personal power. Each recommendation comes from years of study in the beauty industry, art history, and working with women who understand beauty as…

#books #freebies #library

Why You Keep Going Back to Beauty Providers Who Make You Feel Bad

Credit: Unsplash She’s done it again. You walk out of the salon feeling worse than when you walked in. Your hairstylist spent the entire appointment talking negatively about your hair. The nail tech filed your nails too short, and you said nothing. You paid full price, tipped 20%, and left with that familiar knot in your stomach. But next month, you’ll book with them again. Why do we keep…

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How to Approach Beauty as Strategic Investment

A foundational masterclass on the psychology of beauty investment The first masterclass in the Beauty is Power series Are You Trapped in These 3 Beauty Psychology Patterns? The Approval Trap: You’re beautifying for others’ validation instead of your own power The Scarcity Response: You book whoever’s available instead of waiting for the right provider The Conflict Avoidance: You stay silent when…

#beauty capital #classes

Beauty as Devotion, Not an Act of Duty

Originally sent as an email to The Beaute Study’s inner circle community. This Edition’s Theme Beauty as Devotion, Not an Act of Duty In this article, I will share with you on my philosophy around beauty as a devotional practice. Then, I will share how this way of thinking transformed the way I look at life with a personal example. Finally, I will share an small exercise where you try this way…

#beauty capital #emails

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