[thebrandedweb]

A brilliant example of making long form copy more engaging and exciting online from Complex.

SEE IT IN ALL IT'S SCROLLING GLORY HERE

[thebrandedweb]

Kevin Bacon turns up on Jamie Oliver's FoodTube channel to take on Jamie to see who can make the best Bacon Sandwich. Nice collaborative piece from EE and Jamie, expect to see more of this. 

WATCH THE VIDEO

[thebrandedweb]

Chickens become the new cats of the internet, Mercedes showing off the magic body control, while LG follow up with a chicken steady cam. In this instance we know what came first - Mercedes.

MAGIC BODY CONTROL VID

LG STEADY CAM

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Red Bull hired 3 top Instagramers to create a video for their cliff diving competition. 

WATCH THE VIDEO

HERE ABOUT HOW THEY DID IT

[thebrandedweb]

Prank videos were getting a little old, but this one brings it back. 

WATCH THE VIDEO

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Should have happened sooner, Ron Burgundy becoming a brand front man. Teaming up with Dodge to deliver a series of amusing product lead videos. A nice YouTube channel to house them in too.

SEE THE VIDEOS 

[thebrandedweb]

Volvo Trucks have been 'demonstrating the quality of their products in a series of dramatic ways at the running of the bulls, hanging their CEO from a crane or letting a hamster take the wheel, they land a point in an entertaining way.

The Chase

Charlie the Hamster 

The Hook 

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The iPhone 5S announcement coincided with London Fashion Week and Burberry managed to get hold of the phones pretty swiftly to do their LFW coverage.

SEE THE INSTAGRAM

FULL COVERAGE SHOT ON 5S

[thebrandedweb]

More of a what NOT to do than a fine example of what to do. Microsoft tried mocking Apple following the announcement of the 5S and 5C. Cringe worthy and they came off worse, the pitfalls of reactivity and thinking you're funny.

WATCH THE VIDEO

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No longer taboo to talk number 2… seems the toilet business is becoming more innovative, how will the cute puppies hold up to this kind of toilet humour?

POOPOURRI VIDEO

ONE WIPE CHARLIE VIDEO

THE POO SONG

[thebrandedweb]

The new Android operating system launched, it was called Kit Kat. This resulted in a collaborative launch with the chocolate bar supporting the marketing efforts of Google and vice versa.

Kit Kat seemed to be the one benefiting most but a case study effort of true brand collaboration. 

Android site

KitKat site and video

[thebrandedweb]

The age old question - what's the hashtag going to be? Twitter provide a nice simple guide to help you out.

CHOOSING A # VISUAL

[thebrandedweb]

VW building the helping drivers build stories from their roadtrips with SmileDrive. Whether you're commuting to work or traveling cross country, SmileDrive records your drive, awards you points for unique accomplishments, and lets you share stories after your trip.

Watch the video

Find out more

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Great talk from Brad Frost on how everything is bullshit

WATCH THE VIDEO

[thebrandedweb]

Best of the Branded Web - July 2013

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The biggest name in hip hop (Jay Z) is releasing his latest album exclusively on Samsung phones 72 hours before it goes fully public. Big names and cool credentials, but what will the album be like? 

WATCH THE TEASER VIDEO, SOUNDS GOOD.

[thebrandedweb]

Stride Gumulon - a chew controlled game. Yeah, you control it with your mouth. 

SEE THE VIDEO

GET THE APP