The D-Factor

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Why Facebook + Instagram is good news

The Facebook + Instagram deal is a movie in which Facebook has been cast as the pantomime villain, the Child Catcher in Chitty Chitty Bang Bang out to steal the innocence of the Instagram kids. 

But we disagree. If this is a movie, it’s closer to the plot of The Fighter; in which the washed-up veteran helps train the younger sibling to become world champion.

A better analogy of the deal, certainly, bar the washed up part. Facebook is the current champ and shows no signs of being toppled any time soon.

So let’s take a breath, distil the sense from the madness, and discuss why Facebook + Instagram is good news.

[thedfactor-blog]

Superbowl ads 2012

The Superbowl is not only home to one of North America's biggest sporting events; it's also one of the biggest events in the advertising calendar. Millions are spent on ad slots during the games and the advertising community is usually on the edge of its seat, waiting to see the latest creative offerings from some of the world's biggest brands. 

Watch the Superbowl ads here and see some examples of TV ads by Gratterpalm, the north's leading advertising agency here.

[thedfactor-blog]

Creators Project from Vice and Intel

Have you seen the awesome Creators Project from Vice and Intel? Hipsters, creativity, culture and new technology... Sounds like the ingredients for a perfect project to us!

Will you be getting involved?

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The state of social media in 2012

Those awesome folks over at We Are Social recently posted this presentation on the State of Social Media and Social Media Marketing in 2012  

View more presentations from Esteban Contreras

It mainly focuses on American users but still makes for interesting reading about current trends in the world of social.

[thedfactor-blog]

Amazon vs. the UK High Street

Which would you hedge your bets on to be the most proficient in generating sales for retailers: Amazon or the UK High Street?

In this article for the Guardian, John Naughton explorers whether one might trump the other in the 2012 January Sales as well as looking at shopping as a social experience and touching on how that social experience can be recreated online. 

Where will you do your sale shopping this year? Do you see shopping as a social experience, either on or offline?

[thedfactor-blog]

Heineken launch digital Christmas tree

Heineken, long-time pioneers of digital signage, have launched a Facebook campaign where fans can send a Christmas message to their friends to a Christmas tree made up of digital screens for all to see.

We loved Heineken's Champions League social map ad, which visualised where people were tweeting about the game, so it'll be interesting to see how this pans out.

We predict big things for digital signage in 2012 and joining this up with social media is just one of the examples of how it could be huge.

via WeAreSocial

[thedfactor-blog]

The anatomy of a viral campaign

Going viral isn't just about creating and sharing cool stuff. This infographic shows the laws, science and maths that combine to make a viral marketing campaign work.

Have you got any other tips for successful viral marketing campaigns or examples of good ones? Share them in the comments section below.

[thedfactor-blog]

Top digital trends for 2012

Expect lots more of these coming through over the next couple of weeks, but here's an interesting look at ten top digital trends for 2012 from those lovely folk over at Contagious Magazine.

Mobile, Seamless Sharing, Gamification and Virtual Togetherness seem to be huge trends that are showing up on list after list so we'll be keeping a close eye on those.

What do you think will be the next big thing in digital?

[tek1nowblog]

College for Creative Studies

Talk to your kids about art school.

Advertising Agency: Team Detroit, Dearborn, MI USA Chief Creative Officer: Toby Barlow Creative Director: Gary Pascoe Art Director: Vic Quattrin Copywriter: Joel Wescott Published: October, 2011

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Truth...

via AdSwag

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Amazon UK launches Black Friday deals

Amazon UK is capitalising on one of the key US retail events by bringing it to the UK in the form of Black Friday deals.

What do you think to Black Friday?

Will it catch on? Have you shopped this way yet?

[thedfactor-blog]

Google+ launches Pages

In a bid to outdo (or at least catch up with) social rival Facebook, Google has launched Pages for Google+ accounts.

Butterkist and Henry Goode are already on there, why not add them to your circles?

[thedfactor-blog]

Cadbury get physical for London 2012

Another weird and wonderful ad from Cadbury. This time they're focused on The Olympics.

We're seeing more and more London 2012-themed ads at the moment - which have stood out for you?

[thedfactor-blog]

Oasis to bring digital in store with iPad service

Women's high street fashion retailer Oasis are set to revolutionise the way we shop for clothes in store by placing iPads in changing rooms that allow customers to order new sizes, colours and styles from the shop floor and that allow customers to pay for purchases there and then.

And gone are the days of trudging home on the bus laden down with shopping bags, Oasis will arrange to deliver the clothes to your home address for free if you spend over £100 - and all within 90 minutes!

Sounds too good to be true...

[thedfactor-blog]

Packaging gets social

Heinz have launched a brilliant campaign tying in their packaging with a social media campaign where you can buy and send a personalised 'Get well soon' can of soup to a friend using Facebook.

Have you seen any good examples of FMCG packaging as a strategic part of a wider campaign? This article on Contagious explores a few other good examples from brands like Coca Cola and John West. 

[thedfactor-blog]

Mobile only access accounts for 18% of web traffic

New Media Age have reported that 18% of people browsing the web only ever do it via mobile devices.

The trend for mobile-only useage is on the up. The release of Apple's iPhone 4S (and it's sizeable price point...) could indicate that Apple are seeing that more people will invest in their mobile device than their laptop or desktop computer.

But with the recent BlackBerry outage, is going mobile really reliable enough to ditch the desktop completely? What do you think?