How We Marketed The Fetus at Horror Conventions (And What Actually Worked)
Horror conventions are loud, crowded, and overwhelming.
Every booth is competing. Every poster blends together. Every screen is playing a trailer on loop.
When we started taking The Fetus to horror conventions, we learned something fast:
If you treat a horror convention like a sales floor, you’ve already lost.
For indie horror films, conventions aren’t about hard selling. They’re about tone, trust, and long-term audience building.
We stopped pitching and started listening.
We designed our booth like an experience instead of an ad.
We used practical effects, props, absurd merch, and conversation to invite fans into the world of the film instead of convincing them to buy it.
The real payoff didn’t happen that weekend.
It happened months and years later through fans, press, influencers, and word of mouth.
I broke down exactly what worked, what didn’t, and why horror conventions became one of the most important audience-building tools for The Fetus.
👉 Read the full article here:
How we marketed the indie horror film The Fetus at horror conventions—what worked, what didn’t, and how we built a long-term audience withou