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@thefudgecookie
Proactive Rebrand - Alkaram Studio
Established in 1968, Alkaram Studio is one of Pakistan’s largest clothing brands that spans a range of varieties from ready to wear, unstitched young women, children, athleisure and mens clothing. In 2019, Talking Point was challenged with the opportunity to proactively rebrand the clothing empire. Till this point in time, Alkaram Studio was perceived as an ‘old-brand’ and was quickly losing its…
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Basic Sponge Cake
Who doesn’t love an easy to make, easy to bake sponge? Vanilla sponge topped with whipped cream and berries? Can’t think of anything more delicious
Ingredients:
4 eggs
1.5 cup powdered sugar
1 cup all purpose flour
1 tsp baking powder
3 Tbsp melted butter
2 Tbsp hot water
1 Tbsp vanilla extract
Method:
Whip 4 egg in a stand mixer on high speed for about 1 minute, then add 1.5 cups powdered…
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Chocolate and Oreo Cake
Made this delicious cake for my sister’s 15th birthday! It’s very decadent so I would reserve this for special occasions. If you’re a fan of cookies and cream, you’ll love this cake. If you’re looking for the other cake in my video (Cake Two, that’s the Basic Sponge Cake recipe on my homepage!)
Let’s get into it. For this cake you’ll need three elements, the cake, the buttercream and the…
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One Bowl, Easy, Fudgy Brownies
We’re all stuck in this horrible quarantine with nothing much to do other than switch between Netflix shows and movies until your eyes hurt. Why not get up off the couch, make yourself a batch of fudgy, delicious brownies and then resume your binge watching spree?
Sounds like effort? What if I told you this is all one bowl? Would that help? One bowl, minimal mess, maximum taste chocolate…
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Nutella Chocolate Chip Cookies
Nutella ooze in the centre, a crispy outer edge, and chocolate decadence all in one beautiful bite. Are you drooling yet? If so, why aren’t you making it!?
Ingredients:
2 cups, or 295g All-purpose flour
3/4 cup, or 70 g Cocoa Powder
3/4 cup or 155g White sugar
3/4 cup or 160g Brown sugar
1/2 tsp or 8g Baking powder
1/2 tsp or 4g Baking soda
1/2 tsp or 7g Salt
1 cup or 250g Butter (at room…
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Pantry Staples: Pesto
Pesto is one of the greatest gifts the italians have given us. It’s light, zesty, can be used in side dishes, or can be done with a meal!
Ingredients:
2 cups Basil leaves
2 tbsp Pine nuts
2 Cloves garlic (or more. Always more)
1 tsp Lemon zest
1 tbsp Lemon juice
1/2 cup Extra virgin olive oil
1/2 cup Parmesan
Salt & Pepper to taste
Method:
STEP 1: Blend all ingredients except for the…
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Honey Glazed Mustard Chicken
A hearty meal at the end of a long day. Minimal effort, one pot to table. Serve alongside mashed potatoes, potato wedges or a side salad for a week night dinner!
Ingredients:
1 kg Boneless chicken breast, flattened or butterflied
3 tbsp English or wholegrain mustard
1 tbsp Honey
1 tbsp Paprika (can be adjusted according to taste)
1/2 tbsp Kosher salt
1/2 tbsp chili sauce (can be…
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The easiest chocolate cupcake recipe
Who doesn’t love a decadent chocolate cupcake? I surely don’t know a soul that can say no to it. A light buttercream, a soft cupcake, and rich, cocoa decadence. Try it, and then thank me
Cupcake Ingredients:
2 ½ cups (300g) All Purpose Flour, measured correctly
1 tsp Baking Soda
1 tsp Baking Powder
1/2 tsp Salt
2 Eggs
2 cups Sugar
1 cup Sour Cream (Can be substituted with 1 cup yogurt with 1 tsp…
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Brown Sugar Cinnamon Rolls
Name something better than a warm cinnamon roll, a cold cup of coffee and a sunday morning to relax and take it all in. Sounds heavenly, right?
(more…)
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the BEST chocolate chip cookies you will ever make
the BEST chocolate chip cookies you will ever make
Inspired by the great Chris Morocco from Bon Appetit, this recipe will satisfy your chocolate cravings and more so. Got no valentines? How about you treat yourself instead!
Ingredients:
1½ cups (200 g) all-purpose flour (spooning into measuring cups, then leveling)
1¼ tsp. (4 g) Diamond Crystal or ¾ tsp. (4 g) Morton kosher salt
¾ tsp. (4 g) baking soda
¾ cup (1½ sticks; 169 g) unsalted…
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Toobie Tries: Strawberry Cake
Toobie Tries: Strawberry Cake
Hi and welcome to the first video of my series, Toobie Tries. Today we’re making Strawberry and Cream cake by Irene Yoo, a delicious recipe by food52. Incase my voice over was flawed (which it was) or if you couldn’t understand it (which is probable), find the actual recipe below!
For the sponge:
4 large eggs
1/2 teaspoon cream of tartar
1/2 cup caster sugar (or finely processed granulated…
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The ultimate Eid eating guide
The ultimate Eid eating guide
Instead of being spiritually enlightened, it seems like all I’ve gained this past month is more weight. Just me? Okay… After almost 30 long nights, and somehow even longer days its time to let your body go back to its questionable eating habits.
Any fan of Eid and extravagance will want to eat as much as possible without facing consequences and heart burn late into the early morning hours.…
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Firsts: Kobe Beef
I know, I know I’m acting like a broken record over on my instagram; did you even got to Kobe if you didn’t have Kobe Beef? But, it is a pretty serious deal. Made from cows that get drunk a field, Kobe beef is a delicacy all over the world. Known for its buttery, almost-melt-in-your mouth umami flavour, theres no side dish that can match the level of this spectacular cut of meat.
The meal…
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Home-made Iced Coffee
Home-made Iced Coffee - Cheap delicious and easy!
Just like you, I also am a sucker for a good, cold cup of iced coffee. In this economy, a good cup costs over Rs. 500 so heres an affordable and delicious alternative to burning a hole through your pocket every week. You’re welcome in advance. If words are too much for you, I also have a small video showing how I create my version of this over on my IGTV!
Ingredients you need:
1-2 shots…
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Inside Franchising is a magazine designed for innovators and entrepreneurs in Pakistan’s franchise market. Every four months, Inside Franchising gives the best advice to people who are wanting to start their own business, looking to start a new venture or to take their ideas to the next level with the right leadership.
With features, interviews and a team of creatives to guide you, Inside Franchising is the one stop shop to a successful business venture.
Having worked with Francorp Pakistan in the past, when they wanted a graphic designer to create this project for them, I was more than happy to help. The September issue had a different layout and design
The magazine comes out quarterly, and my job as editor is to edit, design, plan and layout stories to the client’s wishes. You can check out the latest edition here, or on Francorp-Pakistan.com
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Inside Franchising – September 2018 Inside Franchising is a magazine designed for innovators and entrepreneurs in Pakistan’s franchise market. Every four months, Inside Franchising gives the best advice to people who are wanting to start their own business, looking to start a new venture or to take their ideas to the next level with the right leadership.
Inside Franchising is a magazine designed for innovators and entrepreneurs in Pakistan’s franchise market. Every four months, Inside Franchising gives the best advice to people who are wanting to start their own business, looking to start a new venture or to take their ideas to the next level with the right leadership.
With features, interviews and a team of creatives to guide you, Inside Franchising is the one stop shop to a successful business venture.
Having worked with Francorp Pakistan in the past, when they wanted a graphic designer to create this project for them, I was more than happy to help. Now having done 4 issues for them, I am confident that the January issue is the best (so far!).
The magazine comes out quarterly, and my job as editor is to edit, design, plan and layout stories to the client’s wishes. You can check out the latest edition here, or on Francorp-Pakistan.com
This slideshow requires JavaScript.
Inside Franchising – January 2019 Inside Franchising is a magazine designed for innovators and entrepreneurs in Pakistan’s franchise market. Every four months, Inside Franchising gives the best advice to people who are wanting to start their own business, looking to start a new venture or to take their ideas to the next level with the right leadership.
Inside Franchising is a magazine designed for innovators and entrepreneurs in Pakistan’s franchise market. Every four months, Inside Franchising gives the best advice to people who are wanting to start their own business, looking to start a new venture or to take their ideas to the next level with the right leadership.
With features, interviews and a team of creatives to guide you, Inside Franchising is the one stop shop to a successful business venture.
Having worked with Francorp Pakistan in the past, when they wanted a graphic designer to create this project for them, I was more than happy to help. Now having done 4 issues for them, I am confident that the January issue is the best (so far!).
The magazine comes out quarterly, and my job as editor is to edit, design, plan and layout stories to the client’s wishes. You can check out the latest edition here, or on Francorp-Pakistan.com
This slideshow requires JavaScript.
Inside Franchising – January 2019 Inside Franchising is a magazine designed for innovators and entrepreneurs in Pakistan’s franchise market. Every four months, Inside Franchising gives the best advice to people who are wanting to start their own business, looking to start a new venture or to take their ideas to the next level with the right leadership.