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[sdsuph402-blog]

Social Media, Analysis Activity 1, PH 402

San Diego County Facebook page: San Diego makes a great use of their facebook page by discussing current events in San Diego and in the US. However could attract more facebook traffic by engaging their audiences. One way to do that would to use more hashtags. Hashtags are a great way to isolate different topics and see what appeals more to the audiences. San Diego can also engage the community by asking for their comments and suggestions. By asking a simple “what do you think?,” opens the conversation to public. Or instead of asking a question, put a call to action! Tell the audience members what you want them to do (like, share, comment, etc). On another note, I noticed that the San Francisco Facebook page promotes a lot their events. San Diego should learn from that and celebrate their city. There always seem to be events going on. So by telling the county about events, that could generate traffic to their page. Likealyzer says that users love to click on pictures. So if this page would post pictures whether from San Diego County host events or just more pictures in general, then they are more likely to get likes, shares, and comments. What’s great about San Diego’s Facebook page, is their variety in articles that they post. The articles actually are interesting. Two of their recent top performing post include articles postings that generated a total of 300 likes, comments or shares!

San Francisco Facebook page: The San Fran facebook page seems to be more of a place to post about local events and recreational activities. Although thats a great way to engage the community, I don’t think the page has established their respect as a county owned facebook page. I think there need to be some sort of professionalism and to hold off on being too casual. This page could include more topical conversation pieces or current events both local and nationwide. For more engagement from users they could ask questions, or use calls to action. Also since they already post about local events they could make their page more social by telling the users to “tag” their friends. Also they page needs to be regularly maintenanced and used! San Fran only posts about one post a week. The should post more in general and add variety to their posts. Post more pictures and articles. They could also cater to different users in their facebook page. Not everyone in San Fran finds interest in local events, so post more about different things to cater to all San Fran users.

@globalcommunicationproject​

[thefuturisticstrawberrycoll-blog]

I like how you suggested the use of hashtags for the San Diego County page. I believe hashtags give you a larger audience, increasing the reach of the message. I agree with your suggestion about asking questions to their audience, but I would ask more specific questions than just “What do you think?” I think this will increase the likelihood that users will reply to the questions. There should be more community events posted on the SD county page, with added pictures like you said. I think this would help to build the sense of community for the city. I disagree with your comment about the SF page being too casual. I think that this gives a less intimidating position to the page, and could get more people to interact with it. The idea of tagging people in their posts is a really good suggestion because this would increase the reach of their message. Maybe they could also design competitions where people who share their posts are entered to win tickets to a local event. Posting regularly is very important. With me, if I see that a page does not post regularly I feel like it is a waste to follow them because I am not getting regular content.

@globalcommunicationproject

[sdsu94-blog]

Social Media Research Analysis #1 Ph 402

So for the San Diego page they do a really good job at tailoring their posts towards the citizens in San Diego. San Diego has a lot of military personnel including a very large amount of veterans. Out of the top 5 posts, 3 of them pertain to veterans and stuff that they would be interested in. The top one is about how military veterans can now adopt pets without a fee. This is important because veterans usually do not have a lot of money and want pets to help keep their stress levels down and to have something to do. They also post a good amount wich is important too. One thing they are not doing well is talking about problems that may not be happening in San Diego, but can really affect the city. One example could be the drought, because this can affect water prices in San Diego and eventually San Diego may not have as much water as they need. Another thing they could do is post about stuff happening outside the U.S. that people may want to know about. They could also post about services that are offered to Veterans and possibly how to obtain them. Another thing they can improve on is maybe doing polls on certain issues in San Diego to see how the followers think. One last thing they can do it maybe make their posts a little shorter and more simple because some of them are very long and I’m not sure many people will take the times to read them. They could also maybe posts more pictures and visuals.

The San Francisco page also does a good job at tailoring towards its audience, but it seems to be a completely different one than San Diego. The top posts from San Francisco seem to be telling people what they should do with their free time and what is fun to do around the city. The top post is about the Giants game and other possible fun things to do like a “North Beach Festa.” This page seems like it is almost trying to encourage people to get out and explore San Francisco where the other one was trying to help its followers. They also include hashtags in their posts which is really good. One thing this page could do better is maybe post about more pressing issues over fun and entertainment. Another thing it could do, like San Diego’s, is post about stuff that is going on outside of the city that could affect it. I also think if it posted places where people can talk to about problem or their feelings would be good. This would be good because a lot of people in Northern California fear what is going on with Trump as president and should have resources like these if needed. One more thing I would recommend is maybe showing people how to get around using public transportation because many people do not have cars in the city. One last thing they could do it maybe make the posts seem more appealing and less dull.  They need to interact with their followers more and stay involved. 

@globalcommunicationproject

[thefuturisticstrawberrycoll-blog]

You had a really good point that I missed when I was analyzing the social media site for San Diego County. It is important that the sites do keep in mind who the target audience is. They did a good job targeting veterans. This makes me think about whom else they could target in our county. I know there are a lot of Spanish speakers in San Diego. Maybe it would be beneficial to have a page that was designed for the Spanish speaking community. I also know how important it is for sites to post enough so that their audiences get enough exposure to them. This increases the frequency. I definitely think that the SD county page needs more interactive posts, and I think your idea of polling is a great way to get people to interact and share posts. This might also get more people to share the posts, and will also be a means for the county to get feedback from their followers. Addressing San Francisco’s page, I do think that they as well should post about more serious issues. I do like that they include fun events, which I think SD County should incorporate more into their pages. Just like the suggestions for the SD page, I think they as well should use polls or ask more questions just like famous Youtubers or Instagrammers do in order to get more interaction, comments, and shares.  

@globalcommunicationproject

[thefuturisticstrawberrycoll-blog]

Social Media, Analysis Activity #1, Ph402

Analysis Acivity #1

San Diego Analysis:

1.       I believe that they are doing well in regards to posting regularly. They have an average of 2.34 posts per day, which I believe allows for more interaction with their followers.

2.       The engagement rate for this page is 4.91%. This could be due to the types of posts they have, which are majority videos and links.

3.       The website gives the advice that most people interact with the page from noon to 3PM. They should send out their posts so that people interact with them more at this time.

4.       Their page is not open, so they should open it so that more people can interact with it.

5.       They do not use hashtags, which is an important way to get views and be part of the larger conversation and trending topics.

                           San Francisco Analysis:

1.       I believe that they do not post enough on their Facebook page. Their average is 1.57 posts per week. This is very low and does not allow for a lot of interaction with their followers. I would recommend them to post more times per week.

2.       This page has a very low engagement rate. Most of their posts are text-only, which could be contributing to the low engagement rate. They could possibly fix this problem by posting more photos, videos, and links.

3.       The website gives advice to adjust the timing of posts. Maybe they could use an app like HootSuite to automatically send in the posts when most users are likely to engage.

4.       They use hashtags which is really good, and hashtags can help them to get more views.

I like how they focus on social events and things that people on social media want to see and share, but I think as the county page they could post a little more information on political things that are happening. I feel like they should assume their role as the source for political news in SF.

[thiswasagainstmywill-blog]

Education Entertainment, Part Three, Research Activity 5, Ph402

Where is the love by the black eyed peas talks about why the world is becoming a terrible place and so cruel in a vast amount of surprising ways.  Its main purpose to have people’s “Soul gravitate to love,” so we can be more compassionate to one another instead of so brutal and cold.  The second song, “what’s going on,” by marvin Gaye illustrates a similar point of view, questioning why there is so much hate and dismay amongst everyone, and death.  The whole song focuses on wondering why this is all happening.  The black eyed peas talk more about spreading love and being active in breaking this promise, while Marvin Gaye focuses on all the bad and wondering why it continues to happen when it shouldn’t.  The black eyed peas are more active in their stance in breaking this cycle while marvin Gaye is more passive and just watching.  The song does not violate contracts, they are simply asking people to be aware of the bad things happening and the lack of love that is not reaching people and being spread.  

@globalcommunicationproject

[thefuturisticstrawberrycoll-blog]

I remember when the song by the Black Eyed Peas came out and it was very popular. I like that the song questions everything bad that is going on in the world and offers specific examples that people worry about everyday. I think that their song does give more of a solution like you mentioned in your post. This is why I believe that their song has a bit of a clearer message. Marvin Gaye’s song also questions what is wrong in the world, but he is mostly just questioning why his people are getting treated with brutality. He argues that it is not right. This makes me think about the #BlackLivesMatter movement happening today. It is not right for people to be treated with violence just because of the way they look. I also agree that both songs do not break their contracts because they do not become excessively preacher-like but still get a point across with a good melody.

@globalcommunicationproject

[your-travelbug-blog]

Entertainment Education, Activity #2, PH402

I believe that the best way to get people to change their behaviors and live healthy lifestyles is to use the entertainment context. If you are able to make people see your side through stories and entertain them, I think you have a much better chance of making them change their minds especially if it is enjoyable. For example, I recently went to the dentist and they informed me that I needed to floss my teeth more regularly. I knew that I had not been keeping up with that however I did not feel like it was that big of a deal. The dentist came in and began to tell me a story about how I was in a similar position as his son. He started to tell me a story about not flossing and how it has affected his teeth however he has changed now. After listening to his story I felt as if I could relate to the dentist more and he wasn’t just telling me what to do. So overall in this example I believe the entertainment context worked a lot better at helping me change my behavior.

@globalcommunicationproject

[thefuturisticstrawberrycoll-blog]

I like how you talk about how entertainment made a difference in your perception of advice you received from a health professional. I think this emphasizes how important stories are to get people to really listen and understand what we are telling them. Stories have the power to take somewhat abstract ideas or things that we see as not relatable and make them easier to understand. It gives us a more personal view, and allows us to empathize with subjects that we normally would not. Stories are an important way to move people and motivate them to change, which is very important in public health.

@globalcommunicationproject

[thefuturisticstrawberrycoll-blog]

Entertainment-Education, Activity #4, PH402

For the first example of preventing teen pregnancy, it is using the frontdoor approach. It is emphasizing the money it would take to raise a child, and the audience would have to be active and really thinking about the behavior and its consequences. In contrast, the second ad uses more of a backdoor approach, encouraging this preventative behavior because it implies that the girl will no longer be able to follow her dreams. They also use an attractive celebrity, which makes it more a peripheral route.

@globalcommunicationproject

[thefuturisticstrawberrycoll-blog]

Entertainment-Education, Research Activity #3, PH402

This first piece has the goal to sell condoms. I believe that the goal is to sell because it portrays sperm similar to the popular phone app Angry Birds, in which birds are slung across to destroy various things. It is basically entailing that a condom is a way to contain sperm, which like the Angry Birds are going to destroy something. I believe that the destination is motivating behavior change and wanting to increase condom sales. The channel is a billboard advertisement. I think it matched the intent of the piece well because people would see it in a store or maybe on the way to the store.

 The second piece has a goal to inform about a vegan diet. I think that the destination is to activate people to stop eating animal products. The channel is through a documentary, which I feel is appropriate because people can see visuals as well as hear commentary about how diet is an important aspect for health, the planet, and animal rights.

 The third piece has the goal to change behavior. The destination in Tupac’s song “Keep Ya Head Up” is to inspire people to have more respect for women. I feel like the channel, a rap song, is very appropriate because people listen to the lyrics and even memorize and sing along to the lyrics. This makes it easier for people to change their thoughts, words, and actions when it comes to their interactions with women as far as respect, as well reducing violence and sexual assault.

 The last piece has the goal to entertain. I think that the destination of this show is to inform more people about teen pregnancy and all the problems that can be associated with it. I feel like the channel of a television show was an appropriate choice because the target audience, young people, spends a lot of time watching TV, and they can see the characters in the show as models for behavior.

[thefuturisticstrawberrycoll-blog]

Entertainment-Education, Research Activity #5, PH402

I chose two songs with the topic of standing up for your rights and fighting against injustice. The first song is “Words of Wisdom” by Tupac. The second song is “Get up, Stand Up” by Bob Marley. The primary message in Tupac’s song is that because the United States Government has oppressed Black Americans in poverty, Black Americans must fight against inequality. In Bob Marley’s song, the primary message is for his people to stand up for their rights. Both songs use the central route, with high involvement from the audience because the issues are important and relevant to them. I do not think that either song is violating a contract with their audiences because they are both authentic and state exactly what the issue is and why it is important that the listener does something about it. I think that Tupac’s song has a better way of convincing the audience because he gives more information and specific examples, such as historical events in African American history.  Overall, I think both songs are effective and the audiences will be inspired to stand up for their rights in the face of oppression.

@globalcommunicationproject

[icecreampublichealth-blog]

Sources, Research Activity #5, PH402

I choose this social health marketing that uses Kylie Jenner, a 19 year old billionaire that many young girls look up to for inspiration, in which she advertises the tea, “Fit Tea” to her audience. Usually, when a person uses a detox tea for dieting, that tea has an ingredient herb known as senna. According to Truth in Advertising, Senna is FDA approved for treating the occasional constipation, and contains chemicals that irritate the large intestine to cause a laxative effect.

By using Kylie Jenner as the spokesperson or face of “Fit Tea,” it goes pretty far in exaggerating the belief that she uses this product. Whether she uses the product or not, she is getting paid so much money to promote “Fit Tea.” This causes so many young women to want to buy this product because they believe that the can achieve the same body type as Kylie Jenner if they drink this tea.

A better choice to make young women or girls get the body they want is to advertise girls with real bodies exercising and eating a balanced diet. It may not be lavish as Kylie Jenner may be portrayed, but at least this type of campaign would be realistic to the average young woman to be encouraged to run outside more, go hiking, and understanding what types of nutritious healthy meals are good to cook and or eat.

@globalcommunicationproject

[thefuturisticstrawberrycoll-blog]

I agree with you when you say that using Kylie Jenner to promote Fit Tea is not setting realistic standards for girls. I also posted about another product that Kylie Jenner promotes. Overall I believe that people who have a lot of money and are able to pay for their looks, undergo plastic surgery, have professional makeup artists and photoshop are not credible. They are not a good source because their claims are being attributed to products that have very little effect on the actual outcome. I know that most celebrities actually eat healthy and exercise. Maybe if they promoted that side of their lives instead of products to make a profit, they could be a useful source for their fan base.

@globalcommunicationproject

[phcommunication402-blog]

Sources, Research Activity #4, PH402

Research Activity #4

Consider two health communication messages that have helped change your behavior or lifestyle. What aspects of the sources of these messages contributed to their impact on you?

            My first semester at Grossmont community college, I took a health and exercise class. My professor would give us lectures prior to our workouts. One of her first lectures she talked about the importance of nutrition. She said that it didn’t matter how we grew up but we could eat however we wanted. She emphasized the importance of taking our nutrition into our own hands, even if we still lived and ate at home. This impacted me greatly because of the diet of my household in which everyone had heart disease. I (at the time) assumed I was doomed for the same. She made me realize I could break that cycle. Her character, intellect, and qualifications were all attributes to my lifestyle change.

Her character was non-judgmental and understanding. She realized most of us still lived at home and were still eating the foods our family made. She empowered me by making me realize I did not have to eat the foods just because I was living there. She was very intellectual about nutrition. She offered ideas of how to better fuel our bodies. Lastly, her qualifications were her profession. Grossmont Community College is one of the best community colleges in San Diego County. There are many brilliant professors that teach there. These aspects of her message contributed to her impact on my lifestyle change.

              I chewed tobacco for about 5 years. I knew it was extremely bad for my health but was addicted. I had to buy the strongest pack and pack the entire bottom lip with as much as I could. Everyone would tell me that I could get oral / mouth cancer if I did not quit. I wanted to quit but did not know how. I started googling images of oral cancer from chewing tobacco in hopes it would scare me enough to quit. In the back of my head, I would think it couldn’t happen to me.  I then came across the image below. The source of the message that attributed to me changing my habit of chewing tobacco was the intellect of the image. These are evidence of the direct correlation of tobacco use and its harmful effects. The character also stuck out to me because Bill Tuttle was a professional baseball player. All the money could not aid in improving his health conditions, making it evident that this can happen to anyone who chews tobacco.

  https://thedailyflossdotcom.files.wordpress.com/2016/03/163238.jpg?w=465

 @globalcommunicationproject

[thefuturisticstrawberrycoll-blog]

I am happy that you have decided to listen to the advice of your teacher and take your health into your own hands. I have a similar experience in that a teacher’s advice has moved me to make a change in my behavior and habits. I think that teachers and professors can be a good source of information about health because they have the credentials in whatever subject they are teaching. Also, I think it adds appeal to students through the fact that they have chosen to dedicate their whole career to educate and care for their students. It makes students more receptive to their messages. Also, your example of your experience with tobacco shows how influential celebrities can be on us. I think that if more celebrities spoke up about their issues, they could bring awareness and even raise money for health problems that people deal with on an every day basis. Unfortunately, Americans seem to criticize celebrities and hold them to a higher standard than the average person. So change on both sides would be beneficial for expanding the number of celebrities who become sources for health information.

@globalcommunicationproject

[thefuturisticstrawberrycoll-blog]

Source, analysis activity #1, PH402

The advertisement featuring Helen Mirren attempts to get people to stop drinking. I do not believe that she was an appropriate choice for this PSA. She is an older lady, and she would not identify with the younger people who usually engage in the risky behavior of drinking and driving. I think that the advertisement attempts to use humor, but it does not translate well to the audience. I think that choosing a British actress makes it even less relatable to Americans, as it would be hard to identify with people from England. I think that they could have chosen from a lot of different athletes, music artist, or other celebrities that are popular in American culture to establish more credibility.

@globalcommunicationproject

[thefuturisticstrawberrycoll-blog]

Source, Research Activity #5, PH402

This image is of Kylie Jenner promoting vitamins that promote hair growth. To me, these advertisements that I see all over Instagram make no sense. How is someone with hair extensions or a $500 weave going to claim that their hair looks this way because of “vitamin gummies?” From my point of view, I can see that the marketer’s purpose was to use famous celebrities as influencers. But the more I think about it, begin to realize how much these companies are scheming and promoting false claims about their products. I think a better way to reach the audience would be to show real results and not try to paint a false illusion.

@globalcommunicationproject​

[thefuturisticstrawberrycoll-blog]

Source, Research activity #4, PH402

One health message that has made an impact on me is one delivered to me through my Human Sexuality course here at SDSU. The information we received was about different birth control methods. Some aspects of the source of the message were the character of the professor. She was caring, friendly, and honest. Also, she was very informed about the different methods and delivered the information thoroughly. She was a trained teacher, and had been teaching for years. She also held her doctorate in Public Health. Also regarding her behavioral style, she was passionate and it showed how much she cared and how important the issue was to her.

 The second health message that has made an impact on me is the message to eat more healthy and sustainably.  This message came from a various documentaries, articles, and testimonials. Overall, the sources of these messages seemed honest, like they were telling things that big industries do not want people to know. The source was informed about what really happens in factory farms, and what affect they have on the planet. A lot of the sources included information from trained medical doctors, as well as dieticians, and people who have had great benefits themselves from changing their diets.

@globalcommunicationproject​

[thefuturisticstrawberrycoll-blog]

Source, Research Activity #2, PH402

https://www.youtube.com/watch?v=w-hnQAQXSmA

In this interview, Hilary Clinton attempts to establish a common identity with the Black community of voters. When asked what is an item she always carries in her purse, she replied, “Hot Sauce.” This is an attempt to reach other females by showing that she has similar habits. She was on the famous radio talk show The Breakfast Club, whose main audience is fans or hip hop and rap music.

 https://www.youtube.com/watch?v=AYfHBz6UsJM

In this speech, Donald Trump attempts to identify with low-income, specifically African-American voters. He promises better education, a better paying job, and less violence in inner city communities. These are realities that people of these communities face every day. These issues have not greatly improved over the years, and him promising to change and have a real care for the community is his way of trying to connect with the community. He does this despite the fact that he does not identify with the same race, which may not make him a credible source for this population.

@globalcommunicationproject​

[pinkyypink-deactivated20170115]

Messages, Part Four, Research Activity #4, PH 402

For this piece I think McGuire’s perspective was the more useful model because it combined more than 2 campaign objectives; announce, advise and activate.  It has “Davis Vision” at the bottom, which is the network where they can receive their eye exams. It mentions the negative impact not having an annual eye exam can have on the child because it affects their performance in sports and at school. This piece shows the importance of taking your child for their eye exam therefore motivating/persuading parents to make an appointment. I found it a bit difficult to find all 5 P’s in this piece but found it easy to determine what campaign objectives were used.

McGuire Perspective                                                                              Campaign Objective: Activate – trying to motivate/persuade the audience to “get tested, get informed, get involved.”

Kotler Perspective                                                                                        Price: Knowing whether you have HIV or not                                            Product: Getting tested for HIV                                                                      Place: Restroom at a nightclub, LGBTQ community, college campus     Promotion: Targeting the audience; communities who are at higher risk  Position: Placing it next to a piece with HIV rates in the community                 

For this piece, Kotler’s perspective provides a clearer model because it was easier to analyze and find the 5 P’s whereas it was much difficult to determine the type of campaign objective that was being used.

@globalcommunicationproject

[thefuturisticstrawberrycoll-blog]

For the first piece, from McGuire’s point of view the purpose was to advise. It gives facts about how the child’s learning ability and even sports performance is negatively affected by not getting routine eye checkups. It also has the objective of activating, by encouraging parents to get their child’s eyes checked once a year. From Kotler’s viewpoint, the product of this message is improved learning and sports performance. The price is an annual eye exam. The promotion is that this could be posted in elementary and middle schools. And the place is the local vision works eye doctor. I think that Kotler’s model is good for this message because it shows the viewer that for just a small price each year the benefits of getting an annual eye exam is worth it. The product (of improved learning and better sports performance) is worth the price that the parent has to pay.

For the second piece from McGuire’s point of view, the objective is to activate the audience to get HIV tested. It also announces a website where people can get more information about HIV. From Kotler’s viewpoint, the product is knowing if you are HIV positive. The price is going to the clinic to get tested. The promotion could be in bathrooms or at bus stops. Overall, I think that McGuire’s model is better to explain this because the message is very simple and its goal is to motivate people to get tested.

@globalcommunicationproject

[theymademedothis-blog1]

Messages, Research Activity 4, ph 402

Piece 1

McGuire perspective: This ad uses the campaign objectives announce and activate to get the audience to identify the message and seek out help for mental illness

Kotler perspective: This message displays the place component of the message in which the audience member can receive a service or product for their mental illness.

Piece 2

McGuire: This ad displays the combined objectives of activate, persuading the audience that meat is as harmful as smoking in terms of heart disease and cancer and advocate, promoting the social view of veganism.  

Kotler: This ad displays the product, veganism, and the position, that eating meat is akin to letting your child smoke cigarettes.

[thefuturisticstrawberrycoll-blog]

For the Second piece presented I would say that from McGuire’s point of view its purpose is to advise by presenting factual statement, as well as informing the audience of its negative impacts like cancer and heart disease. I agree with what you said about it advocating for a vegan lifestyle. The “light” of this piece are the facts about meat increasing disease and the “heat” is the sense of anger a parent would feel after seeing a child smoking. From Kotler’s viewpoint, the product is living with lesser risk to heart disease and cancer. It also shows position by comparing eating meat to eating a vegan diet. I believe that McGuire’s model works better in this case because it is clearly trying to advise the audience about a behavior that they might not have thought about before.

For the first piece, From McGuire’s point of view the goal is to advise, by presenting facts about mental health disorders. It also does announce, with the links to helpful websites on the bottom right hand corner for people to get more information. The “light” of this piece is the statistics about how many people have mental health problems throughout their lives. The “heat” is the sense of worry the viewer feels from seeing the woman screaming. The product of this from Kotler’s point of view is reduction of mental illness. The promotion is the places that the person can go to receive help. I think that McGuire’s model is better for this piece as well, because it is just giving information and telling people where they can get more information.

@globalcommunicationproject

[thefuturisticstrawberrycoll-blog]

Messages Research Activity #4

This campaign’s goal is to activate the individual not to text and drive.

The price of this behavior is that the person is violently hurting someone else. The product is that the person shouldn’t text and drive. The place is through this billboard and online postings. The promotion is that people can repost and share the image. The position is that it could be on a freeway billboard where people actually practice this behavior of texting and driving, and can either choose to text and drive or not. I think that Kotler’s model explains more for this campaign because it goes into the detail about where it is going to be posted, which is an important aspect for a behavior of this type.

 This campaign’s goal is to activate individuals to get their blood pressure tested.

This image does not note the price of the behavior. The product is to get your blood pressure tested. The place is through PSAs, online, and in print. The promotion is by mixed PSA, online, and print. I think that McGuire’s model works a better for explaining this because the ad is clearly trying to get individuals to check their blood pressure and noting too complex.

@globalcommunicationproject