"...He quit Delhi and moved to Jaitu, near Bhatinda, a town of noisy streets lined with pesticide and fertiliser shops, open drains and vehicles racing about everywhere. He also quit the RSS; from now on he would belong to no party but befriend all parties in furtherance of his cause. He formed the Kheti Virasat Mission [KVM] -Mission for Traditional Agriculture- in 2005. The idea was to contact farmers, in ones and twos, persuade them to experiment with natural, traditional practices, to value quality and health above money, to become successes that others would emulate. He knew it was an unequal fight against the chemical monster that stalked Punjab but there was no other way to begin..."








