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@thelessburn
Data decay refers to the degradation in the quality of data in the marketing and sales databases of companies. Marketing data integrity poses a real problem for many businesses bringing down efficiency and profits.
Data decay refers to the degradation in the quality of data in the marketing and sales databases of companies. Marketing data integrity poses a real problem for many businesses bringing down efficiency and profits.
If Data drives your business, then let it be the real data. Update your existing database with 100% hand-curated data having >99% accuracy with lessburn.
If Data drives your business, then let it be the real data. Update your existing database with 100% hand-curated data having >99% accuracy with lessburn.
Data Filling & Turnaround time based on Market research are critical to businesses in order to take strategic calls on overall business growth, B2B data workflows, lead-to-account management, competitor analysis, duplicate record prevention & email valida
Data Filling & Turnaround time based on Market research are critical to businesses in order to take strategic calls on overall business growth, B2B data workflows, lead-to-account management, competitor analysis, duplicate record prevention & email validation.
lessburn have proven expertise in building results-oriented brand strategies and continually refine your campaigns for the greatest outcome.
lessburn have proven expertise in building results-oriented brand strategies and continually refine your campaigns for the greatest outcome.
4 Key OKRs such as Deliverables, Quality, Turnaround Time and Budget often complement the goal and help in leveraging the accuracy of maintaining a healthy database.
4 Key OKRs such as Deliverables, Quality, Turnaround Time and Budget often complement the goal and help in leveraging the accuracy of maintaining a healthy database.
Is your B2B contact database plagued by rusted data? Check out our latest blog on
Is your B2B contact database plagued by rusted data? Check out our latest blog on why you should keep your data accurate and up-to-date to propel business outcomes & why enrichment is an irresistible process onboard ideal prospects
4C’s are Concept, Connections, Confidence & Courage! A journey where I am the pilot and having like minded crew, and taking off the jet along with the passengers who are our own clients to reach the highest altitude!
lessburn was started in the year 2016. lessburn offers various services like Business Information Services, Business Support Services, Market Research, Digital Marketing Company, Search Engine Optimization, Social Media & Email Marketing Campaigns, Creative Designs, Explainer Videos, UI/UX, Mob & Web Application Development.
Search Engine Optimization referred to us as SEO which plays an important role in Digital marketing. Black hat techniques are the dark side, ways of improving search engine rankings in an unethical manner.
Search Engine Optimization referred to us as SEO which plays an important role in Digital marketing. Black hat techniques are the dark side, ways of improving search engine rankings in an unethical manner.
Strategies to Turn Your Website Visitors into Customers. Turning such visitors into customers is a different ball game altogether.
Strategies to Turn Your Website Visitors into Customers. Turning such visitors into customers is a different ball game altogether.
Consult a strategic Digital Marketing agency like lessburn to plan your campaigns and the selection of the precise target audience ahead to foresee a better result!
Consult a strategic Digital Marketing agency like lessburn to plan your campaigns and the selection of the precise target audience ahead to foresee a better result!
Embracing The Evolving Digital Landscape To Contrive The Turbulence & Uncertainty
Growing up with ever-evolving digital marketing trends may seem grueling, but it’s a pressing issue that needs to be addressed for every business leader to do. Ever since the pandemic, there has been a huge spike in social media usage and purchase. While the innovating marketing leaders are hopping on to this momentum, other small and medium enterprise owners are scrambling to adapt to the changes in the global business environment, and it doesn’t have to be you.
Here we are going to elaborate on where digital marketing is heading in 2022 and explore more specific trends to look out for.
Top 4 Inspiring Trends That Might Save Your Bullets
1.Artificial Intelligence
The world has been buzzing about how the Artificial Intelligence wave will take over every aspect of your day-to-day life. And it is a complicated algorithm that educates itself by looking at a huge volume of data about certain learning patterns that work the best. Artificial Intelligence can serve many functions and acts as an inevitable element for every digital marketer who knows how to deploy it. It is cost-efficient, precise, and extremely effective. Having seen so many multinational companies adopting AI tools, every team must have a plan to incorporate AI into their array of tools to extract the extreme effectiveness of the marketing campaign.
2.Programmatic Advertising
While the traditional digital marketing techniques require human negotiation, requests for proposals, and quotes, programmatic buying uses algorithms and machines to create, manage, evaluate and improve the ad campaigns.
Programmatic ad buying allows better and fast targeting, qualifying ads which means visitors who are your targeted audience will have comprehensive exposure to the ads and can be converted into your customers effortlessly.
3.Personalized Customer Experience
Personalization is the next big leap that will soon become an industry standard. If you want to outperform your contenders you must focus on personalizing content, products, emails, etc., to stand out.
Using personalized customer experience you can serve them exactly what they’re looking for when they’re looking for it by exactly knowing the needs, preferences, and interests of your current and prospective customers. When done accurately, personalization can enhance your digital marketing campaigns, engage customers better through relevant communications, offer exceptional customer experiences, boost loyalty and retention, and increase sales.
4.Geofencing (Location Based Marketing)
Location-based marketing lets the marketers advertise to their consumers within a specified geographic area. With emerging technologies like GPS (Global Positioning System) and radiofrequency identifiers, marketers can specify a radius or boundary based on a real-world location.
For example, imagine your customer is walking in a mall and receiving a coupon on his smartphone. They look up to see your shop immediately. This scenario may encourage your customers to visit your outlet, learn about the promo, and use the coupon. Remember, ideal customers’ locations aren’t enough: You also need to find out who your potential audience is and create ads to send directly to them.
SEO – The evolution of simplest and most powerful marketing strategy
As a business owner or as a marketer, we all know the significance of Search Engine Optimization (SEO). I have recently had an interactive session among the startups founders and marketing team. One thing came into my mind on the spot and mentioned that “If you rightly plan & implement the SEO strategy, no other medium/channel or marketing campaigns would bring the traffic to your website as equal as the traffic you can get it through organic search”.
Yes, you got it right! The winner will be a result of organic search when you put together the accumulated traffic of all the marketing campaigns. Having said this, you would know the significance of SEO and the importance of it.
SEO practices have evolved! When there is a genuine marketer practices SEO with white hat methodologies, the spammer comes in and do all the trick over black hat to get their page resulted. Thus, search engines (SE) also evolve! The top SE like Google constantly tracks the spammer’s black hat methodologies and improves their Search Engine Result Page (SERP) algorithm at its best.
For an example: Five years back when we hired an SEO, one of his responsibilities was to submit the links over 3rd party portals. (Yes, it is well known “Backlink” strategy over the SEO). So, every month he takes up our URL and goes to some business directories and other listing portals to submit the URLs. It is more of a Ctrl+C & Ctrl+V work. Isn’t it?! I remember that when I was auditing the 3rd parties, most of them are unknown, from countries like China, Japan, Taiwan, non-english and junk websites etc.
But now, Google reads and rates the domain authority of the 3rd party websites and connects with your SEO score. So, the Ctrl+C & Ctrl+V job is getting out of the practice and you really need to have the originality of the content that you build, a research over the genuine domain (industry) expertized 3rd party portals, and a smart link building strategy in place.
The SEO is a serious (genuine) business now. If someone says that he can bring your visibility in the first page of SERP within a month, you got to think twice. Rather than a short term result, refuse the proposal and think of building a strong strategy where the result evolves over the period.
lessburn, have built an in-house SEO expertise and are constantly researching to develop the SEO strategies of its clients organically. If interested to know more, please write to [email protected]
Enriching your CRM Database!
A company into IT consulting services, having 40+ Inside Sales Executives reached us for the growth consulting. Their team is provided with a SaaS based CRM in place and when we attempt to understand their existing system, we came to know that the history of the sales team has sourced and built the list with >200,000+ business contacts. By the efforts will be taken for building a new list the utilization of an existing database, we proposed that the cost effective growth strategy is with their existing data.
But later when we attempt to audit, we found that,
>30% of the decision makers email ID & Direct number was not being filled >45% of the decision makers email ID is invalid, as they left the organization or email server is changed to a new domain >60% of the decision makers information (like Second Name, Job Title, Department, etc.) was not being completed >80% of the accounts do not have a proper address field >10% of the accounts do not have a decision makers name >90% of the accounts do not have an industry/sector field is being filled
Quickly we realized that therefore why any of their campaign was not yielding a markable click-through-rates and most of their cold calls landed on voice mail.
Here are the few uses cases of having a complete & valid data in your CRM:
When you want to run a service to Banking & Financial service providers, and your accounts are not being filled with Industry field
When you want to exclusively target Fintech companies, and your accounts are not being filled with Sector field
When you want to email only the VP level of decision makers from HR department to pitch your SaaS service
When you wanted to send a note to the accounts based out of California region about an event and do you not have address field is being properly filled!
So, does the FIRST PHASE OF GROWTH CONSULTING comes with a proposal and lessburn takes up the Data Enrichment Project of a reputed IT Consulting firm, based out of New Jersey!
Prominent SEO Strategies Need To Hit Google’s First Page in 2022 & Beyond
Even with the billions of results shown for a particular keyword and trillions of searches being carried out every minute, most of the users don’t ever scroll past the first page. In fact, they lose their patience after clicking 3 or 4 consecutive links. If you want to grab their attention, you must be on that first page more importantly you have to be on top of SERP, every time.
To assist you with this, we’re descending into the most emerging trends for Search Engine Optimization in 2022. This quick guide helps you to know how to keep an eye on SEO and what should be done from your side based on the evolving technology environments. Current State of SEO - Why It’s Compelling More Advanced Tactics
Google Search Volume has tremendously increased ever since the COVID-19 pandemic arose. The coronavirus outbreak has led to a sharp increase in search volume as users search more through Google's search engine than ever before. And also, SEO techniques and methods are still evolving as blooming technologies. Since search engines like Google modify their algorithms frequently the SEO techniques need to be updated continuously. Hence SEO evolving as a different beast, which is why advanced SEO strategies are the crucial factors to influencing your audience.
Top 5 Innovative Tricks To Be Incorporated For Higher Page Ranking
1. Artificial Intelligence Will Have a Sizeable Impact - Artificial intelligence (AI) has switched the way users interact with online content. It shows us the things that we like the most and facilitates our searches on the network. It ensures users get an enhanced experience during their search. To do this, you need to captivate and engage readers with useful and well-organized content that will enrich the effectiveness of the AI. It also allows your users to find you more easily and more frequently on any platform that you are connected with.
2. Get Ready For Booming Voice SEO Techniques - Voice Assistive technologies have become a part of our daily routine with the emergence of the innovations such as Google Assistant, Apple's Siri, and Amazon's Alexa, and voice search technology will have to travel a long way. As users need to have quick technology, voice search has also become more popular and people are starting to love it. The percentage of households owning a voice assistive speaker by 2023 is estimated to be 55%.
When people speak, they tend to elongate their requests. As voice searches tend to work best with longer phrases naturally, you should focus on keywords and longer phrases to be more productive in this specific area of voice search. This will help search assistants find you on the web much quicker.
3.Prioritize Mobile Optimization - As most people access Google search via their mobile devices, Googlebot has started indexing pages with smartphones. According to a report, 72.6% of internet users will access the internet through their mobile devices by 2025. This shows the importance of optimizing your website for smartphones over desktops. Google agrees that websites that have an attractive, user-friendly design, and incorporate mobile phones will get quicker ranking.
Quick Tips To Prioritize Mobile Optimization:
Switch to the responsive website as early as possible.
Ensure both mobile and desktop versions of your website serve structured data.
Check your mobile site as a distinct property in Google Search Console (GSC).
Craft content that is freely readable over a smartphone.
4. Produce More Video Content - We all will witness the growth of YouTube in such a quick tenure. As people are lucrative towards visual content, YouTube alone has over a billion users. And the inference is, creating audiovisual content in our SEO strategies is an effective maneuver. Now you are in a Now or Never Situation to have a good SEO using audiovisual content as an ally, if not using it yet.
5.Content - The Most Crucial Factor - Google emphasizes high-quality, relevant content over everything else when it comes to ranking websites in SERP. Creating quality content isn’t only about introducing relevant keywords, it is also about communicating with your audience.
How To Maintain Unique Value Proposition:
Use advanced SEO keyword research tools on your ideal target keywords.
Include every keyword as possible as in the title tags, meta descriptions, and URL slugs.
Ensure you have a call to action (CTA) at the end of each piece of content that encourages readers to take an action.
Conduct frequent analysis on Search Engine Results Pages (SERP) to understand search intent and include various key phrases in the right frequency.
Still Finding Difficulties While Optimizing Your Website?
If you are still unable to figure out the feasible solution to get ranked higher on Google, our SERP warriors are here to help you. Whether it is a new update to Google’s algorithm or a change in semantic search or implementing AMP technology, we stay on top of the things to bring in the customers you deserve.
RaaS (Recruiter as a Service): Feasible Solution To Overcome Hiring Crunch - A Strategic Human Resource Management Guide
As the Covid-19 pandemic unleashed havoc across the entire globe, it brought with it a looming sense of uncertainty. The talent hunting process is one of the many things that no longer look the same. It’s becoming challenging for employers to onboard the right candidates for the right job. This is not because of the lack of talent; rather, challenges that employers were already confronting post-pandemic have become more acute. Emerging jobs, global opportunities, and cultural shifts have switched the way that employers need to hire, and success holds on an employer’s ability to identify, onboard, and retain talents. However, it can be streamlined when you have the right people, the right strategy, and the right tools in place.
Here are some insights on the challenges behind onboarding the right potential and how to overcome those challenges effortlessly by incorporating RaaS (Recruiter as a Service) as ever before.
Things That Never Should Do While Identifying the Right Talents
With new advancements emerging every day, employers are scrambling to find the right talents to stay ahead of the curve. The top-notched talents are hard to find and slippery to catch. Once you lose the opportunity to hire the right potential it will directly hurt the entire objective of the hiring process which will possibly lead to lag behind your competitors. Here are the important things that every interviewer, employer, and company should keep in mind before designing the hiring strategy.
Tips to Find and Onboard Exciting Talents Efficiently:
> Don’t allot the budget too low. It can backfire and attract unqualified candidates. > You won’t be able to attract top-notched talents with outdated hiring teams, tools and strategies. > A biased talent hunting process only does more harm than good in the long run. > Don’t rely on resumes alone. Always assess the employee’s skill sets. > Don’t take too long to hire the right potential. You may lose out on the top talents.
RaaS: An Inevitable Service Needs To Overcome Hiring Crunch
We have explored many reasons why the recruitment industry is facing such crucial challenges as ever before. As challenges evolve, the solution to overcome those also emerges. There are circumstances when your in-house interviewers confront a hiring crunch, or you might hire for futuristic skills that are not in their comfort zone.
This scenario obviously demands you to preferably get support from an external expert who can be an industry expert to identify appropriate talents faster, better, and more competitively. RaaS is the on-demand service to overcome these challenges. It would nullify the interviewer's bias and assess the candidate's skill set perfectly and preciously.
Invaluable Business Benefits and Hiring Benefits of RaaS
1. Dedicated Recruitment Expertise
When internal interviewers are limited, RaaS allows you and your team to focus on other strategic initiatives. With full dedication, the talent acquisition process is handled by domain experts who are entirely dedicated to your company. So that your internal team can concentrate more on other strategic activities that might boost the employer branding.
2. Increased Discretion and Confidentiality
When you work with a recruiter specializing in your industry, you can also feel confident that they understand the specific need for discretion and confidentiality. With RaaS your confidential candidate information remains secure, and the knowledge of the sign industry only benefits your company by placing top talents.
3. Scalability, Agility & Flexibility
Employing the best recruitment domain experts to work in-house is a significant challenge since they might be very busy managing multiple things. RaaS Service is uniquely positioned to ensure the immediate flexibility and scalability of ample recruitment processes to meet shifting demand. It allows your hiring process to remain agile in a fluid market.
4. Faster Time-To-Hire
Employers struggle not only to onboard the right talent but also to quickly onboard new hires. This can impact their productivity and profitability. Implementation of a RaaS service that excels at identifying and overcoming interviewer biases all ensure reduced time-to-hire.
5. Reduced Budget
Nowadays, companies are looking for ways to minimize recruitment costs and maximize efficiencies while maintaining their ability to onboard standout talent. RaaS removes the need for a big-budget agency and streamlines every aspect of the talent acquisition process, from sourcing talent to onboarding new hires, delivering a higher quality of candidates, competitive.
Need to Streamline Your Hiring along with Industry Experts?
We have experienced and qualified industry experts to be at your interview panels and support you with a qualified set of candidates. Partnering with a specialized hiring partner like us will give you peace of mind that the candidates submitted are fully qualified and vetted for your job requirements.
Virtual Sales Support Teams – Are they the Way Forward?
In today’s technological landscape, work forces are increasingly deployed remotely, and sales teams are becoming increasingly virtual. Going by a study recently conducted by ondeck, by the end of 2020, half of full-time employees are expected to be working remotely, and three-quarters of all employees are expected to not be working in traditional offices, especially in the wake of the COVID-19 pandemic and its aftermath.
Virtual Sales Support is one area that Team lessburn believes has great potential for any company to explore and implement.
Virtual Support Team
A Virtual Team is a group of professionals who collaborate and work from different geographical regions. Virtual Teams can be cross-functional among Sales, Product, Human Resource, Finance, Parallel teams or structured according to Organizational requirements.
A service provider can offer a range of support services to Organizations from a remote location. Typical services offered might include sales, administrative and support. The concept of virtual or remote business support is something that has become more prominent in recent times as small businesses and startups try to keep costs down. As such services are provided by an independent service provider, a business does not have to provide the same benefits or pay the same taxes that it would for a full-time employee.
Factors to consider while choosing a Virtual Sales Support Team
When thinking about building a virtual sales team, there are some factors worth thinking about.
If there is a compelling reason for the team to be meeting on a daily basis, then a virtual sales team might not be a great choice for your company. But if you are looking at leveraging your team’s varying schedules and locations to offer better business support, then this is an option worth considering.
A 2009 study of 80 global software teams by authors from BCG and WHU-Otto Beisheim School of Management indicates that well-managed dispersed teams can actually outperform those that share office space. Similarly, an Aon Consulting report noted that using virtual teams can improve employee productivity; some organizations have seen gains of up to 43%.
In-House Vs Virtual Sales Support Team
While thinking about leveraging the sales, there arises a dilemma between hiring an In-House team or out-sourcing Virtual Sales Support Team. There are several advantages of a having a virtual sales support squad such as:
Lower Costs – Virtual sales team members are able to work from a remote location where they do not need to utilize your company office space or resources.
Flexibility – Members are able to achieve better personal flexibility, time zone and are culturally intelligent.
Increased Productivity – Members of a virtual team tend to be more productive as the company that offers their Talent as a service, focuses more on talent retention and offers them full advantages of learning and development through technology.
Comprehensive Support – Companies can offer 24 x 7 support to customers by having support teams operating in different time zones.
Availability of Talent – Virtual teams are not bound by the limitations of the local talent pool, offering companies the advantage of casting a wider net in their hunt for expertise required for the role.
For instance, located in the Southern City of Coimbatore, an Educational and Technological hub of Tamilnadu, lessburn is ideally placed to tap into the talent pool of top grade business and management colleges.
Tracking Output – In the case of virtual teams, productivity and work output can be directly mapped to certain parameters like hours put in, using Project Management and Analysis tools to keep track of on-going projects and having regular meetings, calls and check-ins on the progress made.
Form an Unstoppable Virtual Sales Support Team
Going by trends, building an effective virtual sales team is becoming a focal point for Organizations. But setting up a remote support team is easier said than done. Goal-setting, hiring, communication and accountability are all areas that would require careful thought and strategy in order for them to adapt to the challenges of a virtual sales environment. It is recommended that you go for a business service provider who can offer ‘Talent as a Service’ through support and assistance in sales, customer service and other administrative tasks that fall under non-core activities of the business. This would also ensure that the in-house team is focused on the core activity, product or service of the Organization.
lessburn provides customized and personalized services through its expert team of Remote Executives and Assistants for Sales and Marketing, Office Management and HR support. We strive to understand our clients’ unique requirements and come up with specialized services tailor-made for large and small business requirements in supporting them with multiple instances with our Talent as a Service.
About Lessburn : lessburn was started in the year 2016. lessburn offers various services like Business Information Services, Business Support Services, Market Research, Digital Marketing, Search Engine Optimization, Social Media & Email Marketing Campaigns, Creative Designs, Explainer Videos, UI/UX, Mob & Web Application Development.
TaaS for SaaS – Collaborative Ecosystem at the Partners’… Place
Every SaaS startup entrepreneur or founder out there knows that there is no easy way to success. They are aware of the many obstacles that come along the startup journey and try their best to be prepared. Nevertheless, they still face major challenges, especially during the early days and unsure of the best way to respond or don’t yet have the resources or expertise needed to address them properly.
In all honesty, many startup founders are core ‘techies’ who despite being experts in their domain might not necessarily be experts in other critical aspects of a business like growth marketing, HR, Client Management, Business Development, Operations, and many more. This is why the idea of Talent-as-a-Service (TaaS) has begun to take hold — rather than hire and onboard people on a permanent / contract basis, businesses are hiring professionals on-demand. This is especially strategic as the economy, in the aftermath of the COVID-19 pandemic, as per Liran Kotzer’s writing for The Huffington Post perfectly captures, with an uncertain state in the economy and the pressure on businesses to keep costs in check is high.
Why go for Talent as a Service?
It makes sense for small businesses and startups to bring in short-term hires to deal with peaks in the overall workload, while keeping the organization lean and costs in check – especially the overhead cost involved in hiring multiple roles to market the product/service, setting up office space and other infrastructure.
For example, if a Startup hires a Marketing Manager for business development, he may request for a Content writer for coming out with brand messaging and marketing collateral. The content writer would then require a designer for making the creative design. And post the initial outreach, this team would need a group of sales executives to liaise and engage with new clients. As there is no justification for hiring a full-fledged team for a startup at this juncture; instead, it would be best in the company’s interests if they were to procure talent on a need basis, without having to worry about taking on the burden of full-time employees.
But it isn’t only the small businesses adopting this approach. Microsoft uses a significant number of contingent workers — one estimate puts the number at 70,000 compared to just under 100,000 full-time employees — and it isn’t the only large company doing this. With around 42 million freelancers in the U.S. alone, businesses that have embraced TaaS have a large pool of talent to choose from. By plugging in skilled professionals on-demand, choosing from a huge talent pool, with the necessary expertise, companies are able to control, and the project costs much more closely.?
How TaaS can Transform your Business
What happens when your business requires a particular skill or talent to market your product or service with less than the current payroll of a full-time employee? What are your options as a founder then?
The lack of essential employees within a company can lead to a variety of issues, such as:
Loss of revenue
Time implications for the projects
Increased workloads for other teams
Low morale
Increased staff turnover
Increased operational expenses
TaaS is the answer to such situations. We highlight below some of the major benefits of opting for TaaS solution as an approach:
Optimized talent acquisition – The pressure on internal teams is much lesser as the role of hunting for talent, onboarding, and training are handled by the TaaS service provider. If your business is hiring digital marketer, content, designer or market research professionals but is struggling to find time to dedicate to searching for candidates, briefing them on the role, organizing interviews and making offers, a TaaS service provider like lessburn, can help with the end-to-end Business Support Processes.
Increased efficiencies – As roles and responsibilities are assigned as per specialization, past experience, the expertise of an individual chosen from a huge talent pool, they are able to deliver better and on time adhering to the Objectives & Key Results (OKR) and Service Level Agreement (SLA) making it effective to track the performance metrics. Allotting and carving out distinct chunks of work and establishing clear deliverables and deadlines with strong communication can help achieve this.
Reduced Costs – One major reason why companies are now rushing to embrace the TaaS model is that it lowers the cost of retaining skills by a considerable margin. The scalability offered by TaaS, to roll out projects based solely on demand, is a game-changer in the world of recruitment. To gain your quick confidence, UK based Engage Infotech saves 70% of monthly 19,000 USD spent on 6 In-house Recruiters by whitelisting lessburn as their Virtual Hiring Partner.
Increased employee engagement – The TaaS approach encourages the workforce to invest more effort in the organization and align their daily work with the business goals while also focusing on their personal goals. Though setting up a virtual team may create a bias in totally understanding the company’s vision and mission. Make the process easier with an extended virtual support team at lessburn who will live with your values.
To Conclude
TaaS has brought a whole new dimension in the businesses, by opening the workplace for people best suited for a particular project. In other words, TaaS can help leverage talent across projects and organizations based on the former’s skills and the latter’s requirements. Ultimately, the aim of TaaS is to aid growth within your business and reduce the well-known drag of the recruitment process and the burden of an excessively large in-house team.
lessburn can work with you as your virtual talent function and a one-stop-solution to all your growth-related requirements, whereby lessburn’s TaaS solution is not simply a third party to help with an extended support team but a mutually beneficial collaboration that supports and supplements for your internal business processes and to simplify the workspace, to deliver your timely needs through a cost-effective process.