Just done a deal with Adnams Brewery to bring you ‘Kobold’ a beer which takes its name from a mythical sea creature.
Adnams launched its first premium lager in August 2020 and once installed at our site on Cromer seafront our sales from the new beer go to towards supporting marine conservation.
The brewers are not only commited to saving the oceans but also using local ingredients is really important to them when making a truly English lager.
The beer takes its name from a mythical sea creature, called a Kobold, which was believed to live on fishermen’s ships in the North Sea and protect the crew.
Proceeds from sales of the beer will go to support marine conservation projects.
Blue Marine Foundation (BLUE) will be the first marine conservation project to benefit from the sale of Kobold.
The UK-based charity works on projects around the world. Its mission is to see at least 30% of the world’s ocean under effective protection by 2030 and the other 70% managed in a responsible way.
They are working to develop a network of marine parks around the UK’s coastline.
Charles Clover, BLUE’s executive director, said the funds would be used to stop unsustainable fishing in the North Sea.
He said: “Adnams is supporting BLUE’s work combatting unsustainable fishing in the North Sea offshore marine reserves.
“Putting a stop to harmful fishing practices like trawling and dredging will help to restore endangered marine species and their habitats within marine protected areas and to support artisanal fishing communities on the East Anglian coast, helping to safeguard their livelihoods.”
