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Books we read!
1. Whatever You Think Think the Opposite by Paul Arden
2. Manage Your Day to Day by 99U
3. Cradle to Cradle by Michael Braungart and William McDonough
4. 60 Minute Brand Strategist
Not too long ago, Thinkscape Group gave a talk on "Good Branding" .
Key to successful brand is to simply be honest in what you do and do it well.