Blog

We provide the perfect solution for professional reporters: with cutting-edge live content technology, you can report on news, sports, or events. It's all live on Tickaroo!

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Check Out Our Tickaroo News Blog on Our Website!

We’ve enjoyed our time here on tumblr, but we’re making a move! To stay up-to-date on all of our Tickaroo News, come on over to our website and check out our blog, which uses our own technology! See you soon! 

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Self-Actualization is the Key to Happy Employees

This week our CEO Naomi Owusu shares her thoughts on how to acquire and keep quality employees! See what other business leaders had to say in the original article. 

“Of course, there’s not just ONE secret formula for finding and keeping talented employees. Not only do applicants have different personalities and skill sets that have to fit with the company, but from the other perspective, the job also has to fit the candidate’s life plan and interests. In working closely with the sports and  news industries throughout the years, we’ve come to realize that employees that don’t have any interest in the subject matter and simply do their jobs, in the long run become unsatisfied and rarely come up with new ideas regardless of what kind of qualifications they may have. It’s those highly qualified employees who seek out challenges, want to contribute in decision-making, and strive for achievement that make for the best co-workers. Additionally employers can create specific incentives in order to keep employees happy and productive, for example flexible working hours or allowing telecommuting.” 

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What Will 2018 Hold? Developer Trends of the Future: Our CTO’s Thoughts

It started with Bitcoin, but in 2018, Blockchain will be used by (practically) everyone. 

“Blockchain has become pretty well known, especially due to the meteoric rise of the cryptocurrency Bitcoin. However, the underlying technology also holds huge potential for the business world. A Blockchain is a worldwide database, onto which only new datasets can be added. Transparency and autonomy are big advantages of the technology, because central administrative bodies don’t exist. Despite these benefits, due to its technical complexity, it’s important for companies and developers to evaluate whether its implementation is worthwhile for its current and potential use cases. Even “everyday” IT solutions  still require a huge amount of research. It’s important for developers to keep educating themselves, because the technology of the the future will help make the digital world a bit more democratic and transparent.”  

Andreas Gerauer, CTO Tickaroo.

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How Content Is Read: How Publishers Can Increase the Retention Time for Their Formats

Photo by rawpixel.com on Unsplash

People’s attention spans are decreasing continuously. The way they concentrate in relation to their reading behaviour has also changed. The consumption of digital media is a strong factor for this development. As a consequence of this, consumers are able to screen and compare content more quickly. Furthermore, online content is generally read differently than printed texts. How can publishers use this information to increase the retention time for their different formats? An article by Naomi Owusu, CEO of Tickaroo.

Know-how: How websites are read 

In this internet age, people hardly read an article word for word. A study from 2006 shows that most of the time people use a F-shaped reading pattern. What does this mean? First readers will read the top line of the text and then jump down the page to where they read another line. Towards the end of the article they only look at the first words of the lines. 

While reading styles like this are becoming more commonplace, it’s unthinkable to read a book this way. Another study presents a similar observation, namely that the retention time on websites is barely longer then 10 seconds. When publishing articles on the internet, it’s even more difficult to make the text exciting enough that readers are captivated, read the complete article, and also stay on the website.

More attention: What news coverage can learn from the F-pattern

By understanding the F-Pattern, reporters can deduce that the majority of readers won’t read the whole text - especially not word for word. In order to awaken the reader’s interest, the most important information has to be in the first two paragraphs. Here, it’s important to remember the “principle of decreasing importance”, which means that the most important content should be at the beginning while other details should appear in the lower part of a text. Since the readers notice the first words of a paragraph, it’s also best if paragraphs, subheadings and headwords are informative and significant words. This way publishers can grasp their audience’s attention and address reading interests.

Reader at first sight: Multimedia-based reading experience counts

The presentation of the website plays a major role in ensuring users stay on the page and whether they engage with the content or not. Therefore it’s crucial that the page have an appealing visual structure. It’s also important that the colour design is well-defined, the typography is legible and there is topic-appropriate visual content. It’s important not only to provide text, but rather a multimedia-based experience designed to attract the audience. For this reason it’s recommended to choose headings, the main picture and other details that awaken the desire to read more. A good option are Giffygraphics, which are a combination of GIFs and infographics.

It’s the intrinsic value that counts: “Content is king”

Without appealing content, even a perfectly structured website is useless. To gain the readers’ attention and increase their retention time, the whole text, just as the individual sentences, shouldn’t be too long. Furthermore, technical jargon should be avoided, as well as nested sentences. It’s also advisable to divide the text into paragraphs so that there is a new section for each point that is being made. Moreover, objectivity and the usage of active verbs are advantageous for making a text interesting. Important content can also be visually marked, for example, by printing some words in bold or italicising them. Links to different articles or websites can also have an influence on the attractiveness of content, but only if their inclusion benefits the reading experience. 

Invite to stay: Increase retention time with live content

For publishers, the website’s retention time is the measure of all things. Advertising providers also have to learn to adapt to this development. Live content tools will increase in popularity because of the strong potential for the improvement of user experience and the increase of retention times. They provide users with succinct and summarised content in real-time and satisfy the need for current and to-the-point information. In combination with conventional articles, the consumers’ interest becomes aroused this way. 

Conclusion

Nowadays it can be more challenging to find interesting content for readers.  Well written text is often not enough. It needs to have more motivating characteristics so as to motivate a reader to create a relationship with the content. Textual and multimedia content have to fit together to form a perfect whole. Live reporting can do this: liveblogs, as well as appropriate advertising, ensures that once the reader is on the website, they stay there.

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Tickaroo’s 4th Advent: Digital Media Services

Tickaroo and its developers use the extensive experience they’ve accumulated over the past 10 years working in the digital industry to help effectively meet the needs (and wants) of clients like kicker and Neymar Jr’s 5 with its Digital Media Services.

kicker: Creating the Technology to Appease a Booming Audience

With an average of 8 million users a month (AGOF digital facts) and over 1.8 billion page impressions (ivw 09/17), kicker’s online presence is without a doubt a colossal one. As one of the most trusted sports publications in Germany, kicker has a duty to ensure that its content is accessible and available to its clamouring audiences. Having worked with kicker for many years, Tickaroo and its team of developers knows what specific technological aspects need to be in place and how to implement them effectively. With our highly efficient scaling technology, we ensure that on game days fans have no problem accessing the live content they crave. With each update, adjustments are made to ensure that users are able to more easily and quickly take in the latest information. The technology must grow with its audiences, and Tickaroo makes sure that it provides kicker with a technology that displays the media house’s captivating content. 

Neymar Jr’s Five: Communicating Across Borders

Communicating with our clients is a crucial part of our development process. For each step, from idea drafting to implementation, all parties need to be on the same page in order to ensure an optimised product is created that fulfils the desires of the commissioners. With the Neymar Jr’s Five tournament, working closely with the team from Red Bull is central to the project’s success. With a website redesign and implementation of our tournament manager software, communication with one office is not enough, thanks to the unique format of the tournament. Our team has to reach out to tournament managers across the world to make sure the technology and therefore the tournament go off without a hitch. With fan interaction playing an important role in this unique event, the latest update has created and adjusted the technology to fulfil Red Bull’s goals for the tournament. 

“Digital Media Service projects are especially thrilling, because here apps and websites are built from the ground up based on the client’s desires. In order to find out what exactly the client needs, we have to work particularly close with one another” - Laura Wagner, Key Accounts Manager.

Throughout the years, our team has gathered a great deal of experience from various projects. By experimenting and dabbling in a variety of technologies, we’ve been able to explore new ideas and methods. Not only has our expertise grown, but we’ve also come to recognise what projects we love to work on. Media, sports, cutting edge technology- these are the things that get our hearts racing. From consulting to design, our team has the know-how to make a solid product and the passion to make any concept a work of mastery.

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A Short Interview with Julia Goerges

Recently we sat down with Julia Goerges for a short interview. Julia has had an eventful year, culminating with the award of the WTA Elite Trophy and a WTA ranking of 14. While back in Regensburg and getting ready to celebrate the holidays, she visited Tickaroo HQ and met up with some of the staff.

Photo courtesy of Tassilo Busche

Tickaroo - What's one thing that you always have to have with you when traveling?

Julia - [without a pause] My mobile phone - I always have to have my phone with me.

Tickaroo - When you're away, what do you miss most about Regensburg?

Julia - Regensburg is so lovely and has a wonderful city centre. What I probably miss most would be going out for coffee in the 'Altstadt'.

Tickaroo - What's the best insider tip for getting to know a new city?

Julia - When I'm in a new city, my focus is on familiarising myself with the tennis court. I often don't get to see that much of a city because I'm so focused on training. I do like to get out and explore a bit and a good way to do that is by going for a run with my team.

Tickaroo - If you could only name one, which would be your favourite tennis court?

Julia - The Rod Laver Arena in Melbourne would have to be my favourite.

Tickaroo - Do you have a favourite Christmas market in Regensburg or in Germany?

Julia - The Christmas market at Neupfarrplatz is always a good one to go to!

Tickaroo - Is there a Christmas tradition that you would like to share with us?

Julia - One Christmas tradition that I always look forward to is eating a roasted goose with my family on Christmas Eve.  

Tickaroo - What are you looking forward to most in 2018?

Julia - I'm looking forward to an exciting and eventful New Tennis Year!

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Tickaroo’s 3rd Advent: Push Notifications

For our 3rd Advent “candle” we’re introducing our Push Notifications! With our slogan “Push It Before Someone Else Does!”, our users know the value of sending their app-users the perfect push notification, and with Tickaroo, we guarantee that it will also arrive at the perfect time!  Check out our list of “5 Reasons to Send a Push Notification at Christmas!”. Maybe you will find yourself inspired!

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Tickaroo’s 2nd Advent: Livestreaming

Our second advent “candle” is Tickaroo Livestreaming. Team Tickaroo has been tinkering around with this exciting technology for quite a while now. Coming up in the New Year, we’ve got a special gift for our users in the form of new technology and features! 

Streaming sites like Netflix and Maxdome have been providing users with their favorite shows and movies via the internet for almost a decade. DAZN jumped on this streaming model and started providing sports fans with the ability to watch their favorite teams from underrepresented sports, i.e. ones hard to find on traditional airways via stream. With the trend of unbundling becoming more and more popular, consumers are turning to streaming providers for their desired content. 

With our streaming technology, Tickaroo has been striving to give even the smallest teams the ability to stream their games. From demonstrating our livestreaming camera prototypes at the CeBIT, to providing our users with 2 min worth of free streaming with our On.Air feature, to testing our technology in the Swiss Alps, to streaming entire tournaments for the German Tennis Federation, we’ve made some big strides in figuring out where we would like to go with our technology. 

This past year, our livestreaming department has been hard at work developing what we believe to be the next big thing in streaming! We can’t reveal too much, but we have this quote from one of the conceptors of the project, our CPO Matthew Ulbrich, to whet your appetite for what is to come! 

“Throughout our various development phases over the past few years, we’ve noticed that mobile video production just isn’t keeping up with the capabilities of the ever improving smartphone technology. Our sights are set on being able to provide users with the ability to produce a high quality stream with only a few taps on their phone. 1-2-3-Stream!”

Who says presents can only come for Christmas? Get ready for this gift in the New Year! We can’t wait to share it with you! 

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Tickaroo’s 1 Advent : Live Blog

To “light” the candles on our Advent wreath, we’ve decided to share our four products that we introduced to our users this year, by showing how these products can be used during the holiday season by sports teams, publishing houses, and reporters alike! First up: Live blogging. 

It’s the first Monday in December, and Team Tickaroo is ready for the Christmas season! Sipping glühwein on Fridays after a productive work week. Lights and decorations scattered around the office. The only thing missing is some snow! 

With December come Christmas markets, and with Christmas markets come many stories. Our live blogging technology is perfect for capturing the magic of these traditional “festivals”.  One of our oldest partners Nordbayern.de uses our live blogging technology to keep its readers in the region always in the know during many local events like music festivals, sporting events, and this December the team from Nordbayern covered the opening day of the world famous Christmas market in Nuremberg. Full of good cheer and detailed information, locals (and even virtual visitors) can experience the joy of attending a local tradition. 

Not only do younger audiences appreciate the crisp and snappy content that our live blogging technology provides, but reporters love the ease with which they can upload and integrate pictures, videos, gifs, and social media content into their storytelling right from their smartphones! Using this dynamic technology gives reporters the freedom to follow the story wherever it takes them! 

Don’t be left behind! Start live blogging with us today!  Edit: Over the weekend we have indeed received some snow! 

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New Formats for Younger Audiences

The following article was transadapted from an article published in marketingBörse that originally appeared here.

Change is coming. German media is turning its attention toward digital channels, and contending with the ever growing need to ensure that new content actually satisfies its users. Younger audiences in particular are continually searching for the most current trends and topics. Additionally, the issue of being constantly available – not only professionally but also privately – is one German media cannot ignore. The desire to not only be current, but to even be “ahead of the pack” is a driving force for why many people want to stay informed. Consumers want to be able to access current event information while they are already combing through their favorite online channels. Besides the issue of timeliness, media consumers are also concerned with the entertainment value of their content. This is why the appetite for a wide-variety of new formats is also growing. There is pressure, especially for publishing houses, to react to this digital transition in order to maintain a large audience.

Photo source: Shutterstock.com

The Transforming Attention Span

In a 2015 study from Microsoft Canada, it was determined that our attention spans have been reduced to eight seconds. From this it’s clear that concentration, in relation to people’s reading abilities, has declined and will continue to change. In addition, the study shows that the use of social media has a negative effect on the power of concentration. In particular, using social media affected the attention span when dealing with tasks deemed to be boring. Aside from the regular use of digital media, users want to be able to access and process information at a faster rate.  

Shorter News Instead of Longer Articles: The Right Format for the Right Audience

Since today’s users are able to filter and evaluate content more quickly and efficiently, it’s imperative that publishers adapt their content accordingly. In terms of content, the attention of users as well as readers has to be grasped. To make matters more complicated, the right format has to be found for the right audience. The younger generation in particular isn’t very interested in print magazines, daily news or in-depth online articles. Instead, they search for relevant information themselves on the internet via their smart phones or computers. Shorter amounts of content, videos and graphically presented information are becoming ever more popular and is generally preferred by this demographic. To that effect, it suffices to look at the continuous increase in popularity of social media channels such as Snapchat, Instagram, Facebook and musical.ly where short amounts of content are shared. The need for new and adapted formats is growing: Live blogs, livestreaming and push notifications are emerging as fore-runners with regard to retaining users. Short news that is concisely summarised and depending on the event, updated on a minute to minute basis, allows the target audience to be authentically included in the event.

Summary: Live Content as a New Format – with One Drawback

Nowadays the focus is on curating the abundance of diverse information into a comprehensible summary. A sophisticated method of expression and observation is quite often less important. The art of news formats presently lies with choosing how to express oneself, a detailed description of the relevance, and also by quickly reaching the point of the matter. This has long been the case in the USA where a short but precise way of reporting the news has dominated the industry, and from which German markets should also learn. The desire for more formats can only be fulfilled with live content tools. They are optimally suited for new requirements as well as conveying succinct and important information to users in real time. Thanks to short pieces of news, pictures or livestreams, the user is transported into the middle of the action. Despite the many benefits of live news, there is one drawback: their short half-life. After the news clips have been consumed, usually during or shortly after the event, their appeal declines. With traditional articles this isn’t the case and as a result, traditional articles won’t die out. They will however be more selectively chosen and ideally, combined with live feeds.

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3 Questions for our Marketing Manager

After discovering the inner workings of Tickaroo as a marketing intern, and then later as a marketing associate, Victoria Moodie has taken on the challenge of ensuring our current and potential users are always kept up-to-date with Tickaroo’s latest developments and projects.

What is your favorite Social Media channel to post the latest Tickaroo news on? 

I like Instagram! Because the focus of the content is on the image so the platform lets you be more creative. Plus we tend to use Instagram to highlight what our team is up to. This is the platform where you get to really see what each individual member brings to our team and the different steps we take to make our great technology. We tend to share the end results on the the other platforms, which are also great by the way, but on Instagram you get to see our journey. 

As a holder of a History Degree, what is your favorite thing about our historic Tickaroo HQ?

What strikes me most about working in such a wonderfully old building is the juxtaposition: here we are, a tech startup, and we’re working in a building that belongs to the Princely Family von Thurn und Taxis, whose principle residence (across the street) is a centuries old former monastery!

As a native Canadian, what is your favorite word that you’ve heard used in Bavaria?

There are one or two that I probably shouldn’t say, no that I won’t say, at least in the work place. ;) But there are so many good ones! Ok I’m going to go with...

Oachkatzlschwoaf! 

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A Founder’s Story: Tickaroo  Live Coverage with a Super Tool!

The following article was translated from an interview with Gründerküche, originally published here.

Blogging was yesterday, today we’re live- with the help of tools like Tickaroo!  In our latest company portrait in our Founding Stories series, learn how its live content technology works!

This is Tickaroo:

Tickaroo revolutionizes live coverage – our modern live content technology is a complete solution for professional reporters in the news, sports and event industries. Whether liveblog, livestream, or push notifications, Tickaroo’s live content tools are easily integrated into websites, Content Management Systems, native apps, and social media channels, thereby allowing you to effectively reach your target audiences.

The Pitch:

With its live content tool, Tickaroo provides a comprehensive solution for professional reporters seeking to reach their audiences in real time. With liveblogs, (aka live tickers) journalists can flexibly create, display, organize, and distribute news, event and sports coverage in real time. Our technology supports not only journalists and their reporting, but also media houses, event organizers, and sports clubs who are able to incorporate live content into their various products, thus reaching their audiences effectively and efficiently. Hobby reporters can also profit from our technology thanks to the free consumer version of Tickaroo, the Tickaroo Free app which is available for iOS, Android, and the web.

Moreover, we offer media, publishing houses and event organizers our livestreaming and push notifications products so as to provide them with more opportunities to reach their target audience. With our Digital Media Services, our in-house engineers also work on digital solutions like apps or interactive websites.

This is our Competition:

Our biggest competitors are scribbleLIVE and Storify.

Our USPs, what separates from our competition:

Our software provides our users with an intelligent user management system, integration of ad and partner content, extensive tracking capabilities, and additional services such as our Tickaroo Marketplace and Push Service. Each individual real-time story, as well as a variety of multimedia content can be integrated into any given product such as a website or CMS. Additionally, we offer scalable, completely automated high-performance hosting, while ensuring with our top-notch synchronization algorithm that offline data is never lost.

Here’s how we got the idea…

Before founding Tickaroo, we worked a great deal in the app development industry. During the building of an app for a local amateur soccer team, we realized that decent tools for live coverage of lower sports leagues were just not available. A standard format that was simple to use was lacking. Our vision was to create a trustworthy tool that could make quick, simple, real-time diffusion of events and stats as flexible and diverse as possible.

This is how the idea turned into a company…

After our idea became a concrete plan, we went to the notary and then began to develop our app. After some time, we tested different versions with some of our first teams, for example the guys from Regiokick, as well as a variety of content providers.

Every company needs a name. We got ours like this…

Tickaroo can credit its name to a typo: Tick aro(und the w)o(rld). The domain was available, and the name has a tendency to stick with you.

This is our vision and the next planned milestones…

For the near future, we have set for ourselves the goal of continuing to build up our customer and partner networks, in addition to continuing to develop our livestreaming offerings as well as data analysis development.

How big was your team in the beginning? How big is it now?

Our team has grown from 3 in the very beginning to 30 employees today.

Of all of our Marketing and PR Campaigns the best/most important campaigns were…

What really helped us was an image campaign that we were able to distribute via kicker. Marketing generally is run primarily online through the sharing of content via the Tickaroo Sharing feature. What helps us of course is also the positive word of mouth from companies that use our products and of course from the dedicated hobby reporters.

Customer Service: This is how we expand upon our customer satisfaction…

We try to build a stable and user-friendly product. Therefore, good customer service and competent advising are incredibly important to us: our top priority!

We would never do this again, or we will not be making this mistake again…

For 2015, we had a redesign of Tickaroo planned, which eventually turned into a complete relaunch: almost all components were rewritten, which made this process take so much longer and cost so much more than originally planned. Looking back, we should have only updated the components that would contribute to a faster and market-based development. Usability, stability and performance are very important to us; however, we could have left some things from the old version. This is why, in the future we will seek to do a goal-oriented redesign instead of a relaunch if we need it.

Crises? We mastered them through…

Communication, Communication, Communication. With partners and customers as well as with coworkers and investors in order to find compromises and solutions.

Heroes and Role Models and one question that we would ask them 

Michael Jordan: With all of the life experiences that you now have, would you have made any professional decisions differently?

Elon Musk: How much do you sleep? 

Work-Life-Balance: This is how we stay healthy and motivated…

Baseball, running, biking to work, yoga, martial arts, walking barefoot in the office, idea brainstorming

4 Internet sites that we couldn’t live or work without:

kicker.de, Jira, the verge, and of course Tickaroo

4 Mobile apps that we couldn’t live or work without:

Tickaroo, kicker App, Mail, Hipchat

3 People that we follow

Guy Kawasaki, Ben Horowitz, Kobe Bryant

3 Books that as a Founder you must absolutely have read:

The Hard Thing about Hard Things by Ben Horowitz

Rework by Jason Fried

The Art of the Start by Guy Kawasaki

For some additional company information check out the article! 

It was a pleasure answering your questions, Gründerküche! 

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Push it Before Someone Else Does: Tickaroo Web Pushes Now Available!

While you have been able to follow your favorite Tickaroo liveblogs via notification for a while with our iOS and Android apps, many of our users lamented that they were unable to get notifications on our Web App. Well for fans using Chrome, Firefox, Samsung Internet, and Opera, web pushes are available for you, too! 

Note: Be sure to update your browsers to ensure that you have a version compatible with our pushes. 

How can you subscribe to notifications, you ask? Just push the Bell!  

Do you have your own website or app and want to send ultra-fast push notifications to your users? Then check out our Push Notification Service! 

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3 Questions for our Senior Android Developer

Like Tickaroo and it’s many projects, our team members are unique and bring their own extensive expertise and energy to every venture we undertake. Senior Android Developer Christian Bahl, AKA Bodo, answered some of our rapid fire questions about working on Germany’s favorite sports app: kicker. 

You’ve been working on the kicker app for quite a few years now. What has been your favorite update you’ve brought to life?

 “Definitely our upcoming update, kicker V.5! Not only is it cool that kicker is now universal, meaning you can also view the app on tablets, but the process of developing this version is a really rewarding experience. We get to test out new technologies, and work in a new language, Kotlin, which is a lot of fun to play around with.”

As a private user, how often do you check your kicker apps on a daily basis?

“On a Bundesliga weekend, something between 5 and 10 times a day. I gotta know how my team is doing!” (Shout out Eintracht Frankfurt!) 

 When you need a break from all your programming what candy are you most excited to see in the candy locker?

Hmmmm, oh the Smurf Gummies! They are totally awesome!” (In original Bavarian below ) 

“Hmmmm, Oh die Schlümpfe! Die san voll geil!” 

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“My day usually begins at 5 a.m.”

“No matter how much you work, you have to take time to evaluate past developments. It’s then easier to realise what your goal is and what needs to be done to bring you and your company forward.” says Naomi Owusu, co-founder of Tickaroo.

In 2011, Naomi Owusu, Andreas Gerauer, Matthew Ulbrich and Peter Dendl founded Tickaroo, which creates live content technology for professional reporters. Clients such as kicker, Lagardère Sports and SPIEGEL ONLINE already depend on this start-up. In a short interview with deutsche-startups.de the Tickaroo co-founder Owusu talks about problems, partners and amigos.

How does your average start-up workday look – from the beginning to the end?

I don’t really have a typical workday. My day usually begins at five in the morning, by looking through the emails that I didn’t get to the night before. When I don’t have an out-of-office meeting, I usually arrive between 9 and 9:30. Briefings, weekly meetings and status updates are attended to and then I work through the relevant topics based upon their priority. Throughout the day I often have to check the finances and numbers, initiate and evaluate projects, contact cooperation partners and sign any necessary documents. My door is always open, which means that colleagues can always approach me about projects, challenges, feedback or new ideas. When I know that I’ll be on the road a lot or have a heavy workload, I’ll either delegate or work from home. If there are deadlines or there is more stress than normal, I also stay longer at the office. Weather permitting, I try as often as possible to bike to work: I find that it’s the ideal time for inspiration, generating new ideas or developing improvements. Over the weekend and on  holidays I get on my laptop only if the situation demands it or there is a lot to do. Even though I think about Tickaroo 24/7, breaks and vacations are important: they make me more productive, balanced and also more resilient.

What would you have liked to know before founding a start-up?

Of course I would have liked to have known the pitfalls which I have since experienced. However, on the other hand, if I had known what they would be, I simply would have faced other difficulties. From these experiences, I have been able to learn and am richer for them.

What is the most important lesson that you have learned so far as a founder?

It’s important to know when to assign tasks to others so as to benefit from their competences as well as helping them to develop their skills. As a team you achieve so much more than by working alone. Good communication is also paramount. Choosing the right partners is also key to success! 

How do you find the right workers for your start-up?

Many of our workers were either introduced to us by people who were already working for us at Tickaroo or thanks to contacts. When the need arises we also place ads in career portals. After we’re done with the sample work or the tests, it’s still important to consider how the new worker will fit with the team. Do they complement our company’s culture? Are there similarities? With junior positions, internships are beneficial for both parties in order to determine if everyone is able to benefit and fulfil the necessary expectations.

What tips do you have for other founders?

No matter how much you work, you always have to take time to evaluate past developments. You have to be certain of what your goals are and what will bring your company and development forwards! Is anything impeding your growth? You have to be honest with yourself. If your workers have better ideas than you, incorporate them: that way your company is still winning. Your ego is not always your amigo.  

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An Editor’s Dream: Post Filter Feature Now Live!

Our Tickaroo Liveblog has as new feature especially useful for the editors in the newsroom adjusting the flood of posts they receive from their reporters in the field. Someone needs to ensure that the posts being published are in fact readable! 

With our editorial publishing feature, reporters are able to “post” their work as a hidden message. This allows the editors to take a look at each post and review its quality before it goes live. Our latest feature makes finding hidden posts that have yet to be published easier! Now the editors don’t need to scroll through endless text! Instead they can turn on the filter and easily find the post they were looking to edit! 2 clicks and done! 

Simply click on the funnel to activate the feature! 

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JOIN US for our Tickaroo Usability Session at #mtm17

Who: Matthew Ulbrich, Co-Founder, Chief Product Officer

When: October 25th, 2017

Where: Medientage München, Rockets and Unicorn Stage