In this episode, Fabi sits down with Tonya McKenzie, a professional who operates at the crossroads of communication and leadership. Tonya is the founder of Sand & Shores, a speaker, author, and civil servant.In this video, you'll discover:-The significance of personal branding and thought leadership in today's business landscape.-Strategies for emphasizing the person behind the brand and demonstrating expertise rather than simply claiming it.-The irreplaceable role of human humanity when compared to AI tools.-The necessity of maintaining consistency in your personal and professional branding efforts.-The preference for in-person interactions and conversations as effective lead generation strategies, as opposed to flashy tactics like cold calling or mass emails.More from Fabi Paolini: We're actively booking guests for our "The Breakthrough Brand Show" here: https://www.fabipaolini.com/podcastLooking to attract more ready to invest coaching clients? Go here: http://readytoinvestclients.com/Book Your Brand Message Assessment here: http://www.brandmessagesession.com/Free Training on How to Attract Ready-To-Invest Coaching Clientshttp://readytoinvestclients.com/Free Training on How to Attract Ready-To-Invest Coaching Clientshttp://readytoinvestclients.com/Book Your Free Brand Message Assessment here: http://www.brandmessagesession.com/🧲 Who is Fabi? 🧲Fabi Paolini is an entrepreneur, business coach, and Brand Strategist helping coaches, consultants and experts position themselves as premium coaching brands by upgrading their messaging and brand design so they attract more ready-to-invest, ready-to-buy, high-quality leads and clients. Originally from Venezuela, she lives in Miami with her high-school sweetheart, now husband, and their 3 daughters.———————————————————— ❤️ Don't forget to subscribe to my channel, like, comment, and share if you found this video valuable and enjoyed it!———————————————————— 🧲 Connect with me on TikTok where i share the behind-the-scenes of running a multiple 6-figure businesshttps://www.tiktok.com/@fabipaolini🧲 Want to upgrade your message to attract better-quality leads?Grab my free blueprint on attracting premium clientshttps://www.fabipaolini.com/leads/