JOHN VARVATOS - 765 MADISON AVENUE
The opening of the first John Varvatos Store on New York Cityâs famed Madison Avenue is a fact. The boutique is inspired by a classic Manhattan Upper East Side apartment, the new boutique will be a one-of-a-kind retail experience. Adding to the growing roster of retail locations, the brandâs total of stores now numbers 13. This latest incarnation is located at 765 Madison Avenue, New York, NY.
âOpening a store on Madison Avenue has always been a dream of mine. I wanted to reflect a vibe that felt authentically Upper East Side residential, with a modern edge. This has been a very personal project and I couldnât be more excited,â says Varvatos.
With a mission to create an exceptional environment, the Madison Avenue flagship will be launching a personal wardrobe service and made to measure program by providing old world workmanship with refined tailoring and an enriched shopping experience. Through this, Varvatos will deliver the ultimate in personalized styling, selection and service.
Reminiscent of an uptown apartment, the shop has white oak herringbone wood floors, detailed crown moldings and a skylight atrium. Its interior details also include white exposed brick walls, custom built-in wardrobes and antique hardware elements. Thirty-six custom made bronze convex mirrored panels cover the ceiling, a clear reflection of the storeâs rocker-cum-gentleman feel. Sun bleached and hand crafted carpets create intimate areas throughout, thus giving the client a warm and inviting shopping experience. Guided by his love for craftsmanship, John worked with a local ironworker to design artisanal hand-forged items that can be seen throughout the space, from fixtures to accent tables. With an eclectic mix of antique and modern pieces found around the world, such as a refurbished 19th century Parisian vitrine and a twelve foot charcoal flannel mid-century couch, the space encompasses an uptown Varvatos aesthetic.
The Varvatos team has infused this new location with the elegance, character and patina long associated with the brand. The walls feature familiar and unpublished work from the biggest names in music photography, as well as rare intimate portraits and live-performance shots of music greats from the 1960âs through current day. In partnership with Rock Paper Photo, Varvatos has selected a collection of images with a focus on iconic jazz and rhythm and blues greats for the Madison location â limited edition fine art prints, hand-signed by the photographers will be available for purchase.
The overall effect is subtle, with a richly textured, rough-hewn elegance establishing John Varvatos as the next true retail destination on Madison Avenue.
John Varvatos Madison Avenue
Address: 765 Madison Avenue, New York, NY 10065
Store Phone Number:Â 212-760-2414
Hours: Monday- Saturday 10:00AM â 7:00PM &Â Sunday 12:00PM â 6:00PM
The post âJohn Varvatos Madison Avenueâ published on Fashiongentrix.com - Fashion & Menswear Style Blog.
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