Dec 7, 2021
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While most companies handle customer service as more of an afterthought, as opposed to finding out what some of those best practices are as it pertains to customer service, there are some very successful examples of brands who have made establishing relationships with consumers a top priority from day one. So why does customer service matter? One reason customer service matters is because consumers want accountability from brands--they want attention, feedback, and resolution. Itâs not just about being nice anymore; being nice doesnât cut it when your competition isnât just down the street but rather across the globe.