Violeta is the Netflix for queer women.Ā
Born as a direct result of the dire percentage of lesbian, bisexual, and trans women in media that for decades have run in the single digits, Violetaās mission is simple: create content for women who love women made by women who love women. Violeta was developed as both a full service production company and a digital distribution platform to deliver queer women the quality episodic narratives and feature length films they deserve.Ā
Several queer professionals from different backgrounds in the entertainment industry - from award winning creatives, to producers, to the management/agency side - have banded together to launch Violeta and with it cater to an undeserved yet very active audience. Our primary target are lesbian, bisexual, and trans women between the ages of 18 and 34.Ā
While there is more content featuring queer women in media these days, the numbers are still abysmal. As of 2016 only 2% of characters on primetime scripted television over the last 40 years had been a lesbian or bisexual woman. Only 16% of those got a storyline with a happy ending. Queer women in media - particularly lesbians - get killed off in disproportionately high numbers when compared to any other type of character. When lesbian and bisexual women are not being killed off, they are written as trope riddled cliches. Other companies are slowly starting to produce more content that feature lesbian, bisexual, and trans women in leading or supporting roles but very little of it seems to be doing the audience justice in terms of production value quality or quantity of the stories and characters.
Having some of the founders be involved with and in direct communication with thousands of wlw community members daily over social media for years gives Violeta the clear upper hand over any competitor. As queer women who surround themselves with queer women, we know better than anyone what the lesbian and bisexual community want to see and get out of their entertainment.Ā
One of Violetaās main goals is to make our audience an active part of our creative process. It is our intention to keep the lines of communication open and engage with you every step of the way as we produce the type of representation the wlw community not only needs, but also very much deserves. Violeta was created by members of the wlw community for the wlw community. As a community project, we will require everyoneās help to make this platform a success.Ā If mainstream media wonāt cater to us, then itās up to us to make our own content.
We will be revealing the teaser poster and name of one of the actresses cast as the lead of our first project sometime this week right here on our Tumblr. In the following weeks we will be launching other social media accounts and letting you guys know how to help make - what will hopefully be - the first of many projects a reality.
In the meantime, here is the first sneak peek of our website:
[Click to enlarge images or open in new tab for better look at statistics.]