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What are customer journeys in SMS marketing?

Customer journeys refer to the complete path a user takes from their first interaction with a brand to becoming a loyal customer—and beyond. In the context of SMS marketing, this journey is mapped through a sequence of touchpoints, triggers, and automated messages that guide users through each stage.

For SMS providers, this means structuring campaigns based on behavior, intent, and timing. Instead of blasting generic messages to a list, businesses can create dynamic flows such as:

Welcome sequences after opt-in

Abandoned cart reminders

Appointment confirmations and follow-ups

Re-engagement campaigns for inactive users

Loyalty and referral incentives

Each of these touchpoints represents a step in the journey, and when combined strategically, they create a seamless and personalized experience.

For more details please visit our blog:https://trumpia.com/blog/why-customer-journeys-are-important-for-sms-providers/

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How Does Data Capture Work to Improve Target Marketing?

Businesses that collect data to improve target marketing will likely consider click-through data from marketing texts and websites. By acknowledging this captured data, companies can work toward improving their target marketing.

If you have a customer or client who frequently visits a specific link on your website or searches for the same item multiple times, this captured data can help shape the text messages and emails the company sends to that client. The information you collect through data capture helps you improve your marketing messages.

Data Capture Improves Target Marketing 

Thankfully, the data capture feature lets you gather much more information from your subscribers than just their mobile numbers. By asking your customers questions and automatically capturing their responses, your company can better understand their interests.

Data capture improves target marketing by consolidating questions, contact information, page views, clicks, and other identifying information about a client or customer. By receiving this information, businesses can more easily recognize their clientele’s interests and focus solely on their needs. 

The Successful Ways Data Capture Works 

With data capture, a company can more easily improve target marketing. Some of the ways data capture can be beneficial include:

Remembering the contact information of your clients, such as preferences, product interests, and other important information

Analyzing metrics, including click-through rates

Directly asking customers the type of content they wish to see or engage in

Eliminating the need for multiple methods to collect contact information

Automatically storing customer responses to surveys

Overall, data capture enables a business to focus on identifying the customer’s or client’s needs and wants. With data capture, a business sets itself up to succeed, having important data at the ready.

For more details please visit: https://trumpia.com/blog/how-does-data-capture-work-to-improve-target-marketing/

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How SMS Workflows Work 

With SMS workflows, automated software can carry out messaging for you without any programming required. SMS workflows have prebuilt templates that can be modified to fit a company’s needs. 

In fact, according to the National Library of Medicine, mobile text reminders increase attendance at healthcare appointments. SMS workflows work by following these four steps:

1 – Set a condition to trigger the automated workflow whenever a contact responds to your message, clicks links, completes a survey, or texts with keywords. 

2 – Set the corresponding action that will be set when the condition is met, such as sending an email message, initiating a campaign, sending an automatic reminder, asking questions, or saving data to a contact’s profile.

3 – Set what happens next based on how the subscriber responds. For instance, have options ready for whether a subscriber answers the question, which multiple-choice option the individual selects, or how the question is answered.

4 – Set messages or tasks to wait days, weeks, hours, or minutes. 

By following these four steps, you can better assist the subscriber and maintain good customer relationships. 

Visit: https://www.trumpia.com/sms-marketing

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Everything You Need to Know About Mass Texting in 2026

The landscape of SMS communication has changed dramatically in recent years. Businesses no longer rely on basic one-way blasts. Instead, they leverage intelligent, automated, and highly segmented messaging systems to reach the right audience at the exact right time. Modern technology allows organizations to integrate customer data, behavioral triggers, and omnichannel workflows into a single unified strategy.

A mass texting service today is far more than a tool for sending bulk messages. The most advanced platforms combine automation, AI-powered personalization, compliance safeguards, and real-time analytics to deliver targeted communications at scale. As customer expectations rise, companies turn to these platforms to ensure their outreach feels timely, relevant, and personalized.

With Trum·pia leading the industry through innovation, businesses now have capabilities that were almost unthinkable just a few years ago.

Visit: https://www.trumpia.com/product/core-features/mass-texting

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10 Reasons Why SMS Marketing Crushes Email in 2025

While email has long been a staple of digital marketing, SMS marketing has quickly become the clear winner in 2025. The ability to deliver instant, personalized, and highly engaging messages directly to a customer’s phone makes SMS far more powerful than the crowded and often ignored email inbox.

To truly unlock the potential of this channel, many businesses are turning to advanced SMS marketing software that enables automation, personalization, and integration with existing systems. With these tools, companies can go beyond basic text blasts and create comprehensive customer engagement strategies.

Below, we explore 10 reasons why SMS marketing is leaving email in the dust this year.

1. SMS Marketing Has Significantly Higher Open Rates

The numbers don’t lie—SMS marketing enjoys open rates as high as 98%, compared to email’s average of around 20%. Consumers check their text messages within minutes of receiving them, while emails often sit unopened for days or get lost in cluttered inboxes. This means your campaigns have a far better chance of being seen and acted upon.

2. Instant Delivery and Immediate Engagement

SMS messages are delivered in real time and typically read within 3 minutes. Email, on the other hand, relies on the recipient checking their inbox, which may happen hours later—or not at all. For time-sensitive promotions, flash sales, or urgent updates, SMS is unmatched in speed and effectiveness.

3. Text Messages Avoid Spam Filters

Email marketing campaigns frequently land in spam folders due to strict filtering rules and overuse by marketers. SMS, however, bypasses these filters, ensuring your message reaches the customer directly. With carriers regulating SMS delivery, you can count on a clean, direct path to your audience.

4. Personalization at Scale

Modern SMS marketing software allows businesses to segment their audiences and personalize messages based on customer behavior, purchase history, or demographics. Unlike generic email blasts, personalized text messages create a stronger connection and lead to higher engagement. For example, a clothing retailer can send a text about new arrivals in the customer’s favorite style category, driving immediate interest and conversions.

For further details please visit: https://trumpia.com/blog/10-reasons-why-sms-marketing-crushes-email/

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Send Critical SMS Alerts and Get Instant Responses

Access to a computer is never guaranteed during a critical situation, but nearly everyone has instant access to a phone. A shocking 91% of all U.S. citizens have their mobile device within reach 24/7, which is something hotels should take advantage of when trying to keep their guests safe. Using text messages for hotel safety alerts will ensure that your on-the-go travelers are informed and able to respond to any of your critical alerts.

Confirming the safety of guests and staff is a huge concern after a disaster strikes. It’s impossible to call every guest at once, but you can reach all your guests simultaneously through texting. With two-way texting, not only can you blast alerts, but you can also enable guests to respond to confirm their safety. As a result, you will free up your phone lines while quickly getting a headcount of who is safe and who needs help.

For more details please visit: https://trumpia.com/blog/keep-your-hotel-guests-and-employees-safe-with-sms-alerts/

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Businesses increasingly leverage AI SMS marketing to enhance engagement, streamline workflows, and provide personalized customer experiences. By harnessing the power of AI, brands are redefining the way they communicate with their audience, ensuring every message delivers maximum impact.

Visit: https://trumpia.com/blog/category/sms-marketing/

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Text Messages Get Spotted

Most texts are opened in under 3 minutes. If you’re a recruiter, the concept that the texts you send will get a response is an enticing one. In fact, 73 percent of Americans over the age of 18 send and receive text messages on their cell phones. In addition, 31 percent said they would rather get a text than talk on the phone, a number that grows every day.

While speaking to ArmyTimes.com, recruiter Staff Sgt. Julius Williams puts the efficacy of SMS messaging recruits very simply, saying, “I have called all day, and they won’t answer. As soon as you send a text they’ll answer back.”

Visit: https://www.trumpia.com/product/omni-channel/mms-messaging

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What Should You Include in Text Campaign Messages?

Text message campaigns are a highly effective marketing tool. Research shows that they offer several benefits to businesses that include them in the marketing budget. They result in high engagement and open rates. Unlike other forms of marketing and advertising, text messages deliver customized messages to consumers. If you are considering adding text messages to your campaign, there are helpful ways to improve your response rates. Smart targeting is a helpful way to achieve this. So, what should you include in your business’s text campaign messages? Below, you will find helpful information on how to plan your text messages.

What Should You Include in Text Campaign Messages?

A text message campaign is a popular marketing strategy. In fact, there are proven ways to improve your open and response rates during your campaign. Consider the following things to include in your messages.

Personalize the Message

Personalizing the messages is important. In fact, it is one of the key factors that boost user engagement. However, this goes beyond just using the recipient’s name. Smart targeting is a marketing strategy that focuses on delivering customized content to the right audience at the right time. Companies can use data, including past purchases, customer preferences, or demographic data, to achieve this. Leveraging recipient data to provide curated messages is a win-win. 

Prioritize A Professional Tone

Text messages are inherently casual. This quality makes them a great way to connect with recipients in a low-stakes way. That being said, it is important to keep a professional tone in your messages. Research shows that customers prefer a professional yet conversational tone from marketing messages. Avoid using all caps or creating a sense of urgency for non-urgent situations. This act is typically viewed as unprofessional and unnecessarily stress-inducing. A call to action is important, but it should not leave a sour taste in the recipient’s mouth.

Call To Action

Sending a customized text to a customer is a great way to communicate with them. However, if you want to get them to click through or respond, you need to have a clear call to action. Often, this is either a message about a sale, coupon, or limited-time campaign. Maintaining a professional and conversational tone is key. Let the recipient know the details of the specific offer. Details to include are things like the coupon amount, percentage off, and when the offer ends. 

Visit: https://trumpia.com/blog/what-should-you-include-in-text-campaign-messages/

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How to Send MMS Text Messages

Luckily for you, Trumpia MMS messaging software makes sending MMS content very easy and user-friendly. There are two ways that you can primarily send an MMS on Trumpia, just like you would on your mobile device. You can either:

Attach a file directly to the message itself, which you are able to navigate easily on our brand new UI.

Or, attach a link to it that will lead your subscriber to a separate website where they can access the media content. 

Visit: https://trumpia.com/blog/guide-how-to-send-mms-text-messages/

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Easy to use, reliable mass texting service. Send a mass SMS message in 3 easy steps. Learn how to automate mass MMS messages, polls, appoint

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Two-Way Texting

SMS marketing efforts or even improve your product itself, the best thing you can do is to ask your subscribers for help! For example, a clothing company can ask what new fall fashion trends their customers want to see and get dozens of ideas from their most invested customers.

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Retail company or any business providing a service, this feature is an excellent tool that you have at your disposal. If you are running out of good and fresh ideas that can help revitalize your SMS marketing visit: https://www.trumpia.com/product/core-features/two-way-texting-1-to-1-texting

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SMS text message surveys allow you to get valuable insights from your subscribers. Trumpia's leading text survey platform offers an easy, fo

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Two-Way Texting

If you are a retail company or any business providing a service, this feature is an excellent tool that you have at your disposal. If you are running out of good and fresh ideas that can help revitalize your SMS marketing efforts or even improve your product itself, the best thing you can do is to ask your subscribers for help! For example, a clothing company can ask what new fall fashion trends their customers want to see and get dozens of ideas from their most invested customers. visit: https://www.trumpia.com/product/core-features/two-way-texting-1-to-1-texting

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SMS messages have a 98% read rate, five times higher than email. Email may be cheaper to send per-message basis but not many people will really open it or read it. visit: https://www.trumpia.com/sms-marketing

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Trumpia’s mass texting service is a game-changer for industries looking to enhance their communication with large audiences. It allows businesses to send bulk messages to thousands of recipients with just a few clicks, making it an ideal solution for urgent notifications, promotional campaigns, and customer relationship management. visit: https://www.trumpia.com/product/core-features/mass-texting