碧

[julieterbang]

[akino-kogomi]

『遥か青き』

[tiga]

様々な個性があるようでも、人間の性格は6パターンしかないのだとわかれば、セールスコピーライティングが格段にやりやすくなる。そして、この6パターンすべてに響く文章が書ければ、大きな反応を引き起こすことができる。 　今回は、その6パターンを説明していこう。 　まず、6パターンとは次の通りだ。 1）目的型の人 2）情愛型の人 3）友和型の人 4）親分型の人 5）堅実型の人 6）行動型の人 　以下、（1）から順番に解説していく。 1）目的型の人 　その商品やサービスを買った場合のメリットによって動くのが目的型の人。逆に、メリットが明確に見えないとなかなか動かない。「これを買うと、あなたの○○な悩みが解決します」「このサービスによって○○がかないます」ということを明確に示すといい。 2）情愛型の人 　人間性や愛情によって行動するタイプ。文章の中に、人に対する心遣いや熱い思いなどが入っていると行動してくれる。たとえば、つらい経験を乗り越えて今は成長したというようなドラマが入っていると、いい反応が得られる。 3）友和型の人 　みんながやっているから自分もやらないといけないと思うタイプ。「芸能人の○○さんが愛用しています」「プロ野球の○○選手が使っています」というセールスコピーがあると、「では自分も使ってみよう」と考え行動を起こす。 4）親分型の人 　このタイプは「自分が大将」と考えているので、褒めてあげることで動く。たとえば、「今でも充分に美しいあなたが、この商品を使ったら、さらにとんでもないことになります」と言われることで「じゃあ、買ってみようかな」と考えてくれる。 5）堅実型の人 　このタイプは自分の考えを曲げないため、丁寧な説明がないと不安が払拭できず、なかなか行動に移してくれない。このタイプに、表面だけの情報で商品を売ることはまず無理。商品の良さを1から10まで、文章で語る必要がある。 6）行動型の人 　行動型の人は負けず嫌い。「あなただったら当然できる」ということを打ち出してあげるといい。「この商品を使えば、あなたは英語が上達して当然です」と言われることで、「じゃあ、やってやろうじゃないか」と動いてくれる。 　 　基本的に人間の性格パターンはこの6パターンしか存在しない。ただし、この6パターンの性格が、どの人間にも複雑に入り交じっている。だからこそ、できあがった文章が、この6パターンの性格にバランスよく届いているかどうかをチェックしていくことが重要。 　6タイプそれぞれに響くツボが入っていれば、それは強力な武器となる。わざわざターゲットをタイプ別に絞り込む必要などないのだ。

人がモノを買う3つの理由と、 6つの性格パターンを知っておこう | 買いたくさせるWEBサイト文章術 | ダイヤモンド・オンライン (via tiga) (via yaruo) (via gkojay) (via ak47)

[moji]

苗字散歩

[redlipstickresurrected]

Davor Gromilović (Serbian, b. 1985, Yugoslavia (Serbia), based Sombor, Serbia), Drawings: Ink on Paper

[brutgroup]

Dear all,

We are happy to announce that ”Socialist Modernism in Russia”, the eigth photo album of our planned series, will be available in 800 copies after the 26 February. The photo album includes landmarks of socialist modernist architecture in Russia – from 1955 to 1991. B.A.C.U. Association explains socialist modernist tendencies, it presents – in color photographs – a functional image of the buildings and their often original elements that synthesize local culture and traditions, while bringing you up to date with their current state of conservation. The 62 landmarks included in this volume have been organized by function, into five sections. The book contains the authors’ view on Russian modernist architecture.

Print run 800 Pages 194+ 1 Spread/ RUSSIA-SOC MOD Map Russian and English Size 26×28.5 cm Weight 1.25 kg

Designed and published by @_BA_CU Association

Those who are interested in #SocialistModernism are able to order the book on 👉🏻@UrbanicaGroup distributor page, (Link in our profile☝️) ; link: http://urbanicagroup.ro/ushop/ or AMAZON: https://www.amazon.com/s?me=A33QJE9SPOCVM4&marketplaceID=ATVPDKIKX0DER

by selecting the Photo album from among the books listed. (Shipping worldwide) #SocialistModernism #_BA_CU

1 pic: Residential building on Bolshaya Tulskaya Street, (aka “House of Atomists” or “the Ship”) Moscow, Russia, design/built: 1970-1986 Architect: V. Voskresenskiy, V.Babad, L. Smirnova.

2 pic:

Institute of Robotics and Technical Cybernetics, Saint Petersburg, Russia, built between 1973-1986. Architect: S. Savin, B. Artiushin.

3 pic: “New” building Izvestia - Tverskaya 18 building 1, Moscow built between 1968-77 architects Y. Sheverdyaev, V. Kilpe, A. Maslov, V. Utkin

5 pic:

The Office of the Moscow Metro (building of engineering services) Moscow, Russia, built in 1982. Architect: V. Ginzburg, A. Taranov.

7 pic: “Russ” hotel on 1 Artilory Street, Saint Petersburg, Russian Federation Built in 1988 Architect: V. Zhukov, O. Gurevich

9 pic: Parking «Vasileostrovets» “Vasileostrovets” Parking Ural'skaya Ulitsa 31 built: 1986 architect: Oleg Golynkin

10 pic:

Cast in place concrete housing complex, Saint-Petersburg, Russia, built b https://www.instagram.com/p/CZhC_f0seFw/?utm_medium=tumblr

[5centsapound]

Dmitry Gomberg: Akrak Vazha (The Shepherd’s Way)

Artist Statement: 

This is a story about Tusheti - mountain region in the Republic of Georgia. Tusheti lies near the Chechen border and it is culturally closer to Chechens than to Georgians. The story is about shepherds who travel every summer to their ancestors’ land Tusheti and than return to spend the winter at the bottom of the mountain. Twice a yaer they travel with their sheep through the pass in the Caucasus which is 3,000 meters high. 

I was staying and documenting life of the Shepherds in the Caucasus mountains for 5 years.

These people have been cheese makers since before Christ.

Their life is simple and harsh, but beautiful.

[mikaeled]

Control (2019)

[surrogateself]

I’m still about half way through this game. I dig it.

[own-satisfied-deactivated]

i wish i was dead i wish i was dead i wish i was dead i wish i was dead i wish i was dead i wish i was dead i wish i was dead i wish i was dead i wish i was dead i wish i was dead i wish i was dead i wish i was dead i wish i was dead i wish i was dead i wish i was dead i wish i was dead i wish i was dead i wish i was dead i wish i was dead i wish i was dead i wish i was dead i wish i was dead i wish i was dead i wish i was dead  i wish i was dead   i wish i was dead    i wish i was dead     i wish i was dead      i wish i was dead       i wish i was dead        i wish i was dead         i wish i was dead          i wish i was dead           i wish i was dead            i wish i was dead             i wish i was dead              i wish i was dead               i wish i was dead                i wish i was dead                 i wish i was dead                  i wish i was dead                   i wish i was dead                    i wish i was dead                    i wish i was dead 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ishiwasdead                                                             i         w  ishiwasdead                                                              i         w ishiwasdead                                                               i         wishiwasdead                                                                i        wishiwasdead                                                                 i       wishiwasdead                                                                  i      wishiwasdead                                                                   i     wishiwasdead                                                                    i    wishiwasdead                                                                    i wish i was dead                                                                    i wish i was dead                                                                    i wish i was dead                                                       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[the-night-picture-collector]

Alfred Stieglitz, Georgia O’Keefe’s Hands, 1918 - 1919

[nevver]

Utagawa Kuniyoshi

[mybeingthere]

Sashiko quilting by Jennifer Manzano.

[requiem-on-water]

“He who fears he shall suffer, already suffers what he fears.” 

Imprisoned By Dark by Josephine Cardin

[ceydart]

Yves Saint Laurent by François Marie Banier

[le-retour-de-ki]

Nude on White Background, 1950

© Paul Himmel

Paul Himmel était un photographe de mode et documentaire aux États-Unis. (1914 – February 8, 2009)

[dyrdymalki]

I love holding onto things dramatically (photos from subwayhands on ig)

[scenics]

“I didn’t simply want to do what industry production designers would do with sets, like giving information about a situation or providing a background like wallpaper about the sort of person he was and the time he lived in. I didn’t want to just provide information like that. Rather, I wanted the sets to be more aggressively assertive. It would be like the sets themselves were characters, as though they were actors, and they would challenge the real actors. So that when the sets and the actors came together, they’d set off a spark and a new kind of energy.”

Mishima: A Life in Four Chapters (1985) dir. Paul Schrader  — production design by Eiko Ishioka