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KIROKAZE
occasionally subtle
almost home
let's talk about Bridgerton tea, my ask is open
Origami Around
izzy's playlists!
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Keni
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DEAR READER
we're not kids anymore.
RMH
wallacepolsom
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@turquoiseglasses
Here is my usability testing form & responses. I found doing this usability testing form to be very helpful and beneficial to getting feedback on my project. I got responses from a bunch of different people from different age demographics and genders which I think was good as to see different perspectives. The answers were all generally the same and quite positive- which is always nice. I will defiantly want to use google forms again in the future.
Style guide
Campaign Analysis
We had to look at 3 different campaigns and find what makes them effective.
1. Metro Trains: Dumb Ways to Die
Dumb Ways to Die is a campaign by Melbourne’s Metro trains. It’s message is to be safe around trains. I think this campaign is a very successful example of what makes a good marketing campaign. It’s got an upbeat catchy tune with memorable lyrics, cute characters and great animation. I think the song is the most effective part of this campaign as it’s extremely catchy and has a good sense of humour. This campaign has gone on to be very successful with it’s own IOS games, toys and other merchandise. It gets it’s message across well in an entertaining manner.
2. Apple: Get a Mac
This campaign is a campaign for mac computers by the company Apple. It’s a short video with two men, one being ‘PC’ and the other ‘Mac.’ This campaign plays on the PC Vs. Mac rivalry that is well known by everyone. It’s an entertaining campaign that uses humour and popular culture. It shows PC as a ‘nerdy, old-fashioned’ guy and Mac as a young ‘hip’ guy. They debate over which is better in a good-natured humour. I think it’s quite effective as it’s funny, entertaining and represents the brand well.
3. Old Spice: The Man Your Man Could Smell Like
This Campaign follows the classic and already established ‘old spice’ style of advertisements. It goes with a very ‘over the top’ ad that represents the brand’s identity well. It’s humours and well put together. It plays on itself and whilst modernizes the brand, keeps to it’s classic aesthetic well. It’s entertaining and undoubtedly ‘Old Spice.’
Plan, Advertise, Deliver
Plan: In the first few weeks I took a lot of time to plan out my project. I created a mood board on Pinterest where I found a lot of inspiration, tools and resources for my campaign. I also researched into my possible market competitors and what was currently available on the market. I looked into marketing personas and my target audience so I could identify the best way to create my products. Through pitching my ideas and having several gallery walks I was able to get valuable feedback to make changes and improve my project.
Advertise: For advertisement I planned for most of my advertising to be online. I created two social media sites (Facebook & Instagram) where I could promote and share my product. If Adeona was a real business I would probably look into a TV ad and maybe magazine ads too. I would want to advertise in a fashion/women’s magazine as I would be able to reach my target audience better.
Deliver: My deliverables are as follows-
1x suit case design 1x travel cosmetic bag design 1x backpack design 1x travel diary design 1x bag tag design 3x pencil design 1xA1 poster 1x travel pillow design 1x thermos design 3x button/sticker designs 1x Homepage mockup 2x social media sites 1x After effects animation
I will also be delivering one of my desirables being 3x Postcard designs
Tutorials
For my project I used a few tutorials.
Tutorial 1: I saw Siana had found this tutorial on making a geometric styled pattern. I really liked how it looked and thought the design style would suit fabric for my products. It was pretty simple and the result was nice, it used Illustrator and Photoshop to create.
Tutorial 2: I found a good tutorial on creating an effective website wireframe/mockup. It went through all the planing stages through to the final product. It goes into a lot of detail and is very helpful.
Tutorial 3: I found a tutorial on Youtube that went over how to make text/logo animate in a ‘hand written’ style. I have no idea how to use adobe after effects but this tutorial was simple and easy enough to follow along. I’m still trying to get a grasp of AE and I think this was a good tutorial for a beginner.
User testing form
For my product I’ve created my user testing form through google forms.
https://docs.google.com/forms/d/1NByafJ-nuG8M1vdZLrNorcXgipHX9j_p_Sf5GTKh8k8/viewform?usp=send_form
Please check it out and take the survey, it’d help a lot!
Web developer collab
For my interdisciplinary collaboration project that I needed to complete for this trimester I created a logo for Maryo. He’s making a website for his final project that is essentially a social media hub that combines the news feeds of Facebook, Twitter and Google +. He gave me a pretty clear idea of the logo he wanted so it was pretty easy to create.
This is the final logo which combines the different social media platforms together with a + sign.
Here is my version control for this project. I had a few different versions for this logo as I needed to make some small changed such as swapping the position of the + and the google plus box.
Social media
For my project I’ve created two social media sites for my brand. I’ve chosen Facebook and Instagram as my social media. This is my Facebook page & my Instagram for Adeona. If Adeona was a real brand I would want to run a campaign on Instagram where customers take a picture of themselves with Adeona products at their travel destination and use the hashtag #travelwithadeona.
Non-Disclosure Agreement (NDA)
A non-disclosure agreement is described as a legal contract between at least two parties that outlines confidential material, knowledge, or information that the parties wish to share with one another for certain purposes, but wish to restrict access to or by third parties. It is a contract through which the parties agree not to disclose information covered by the agreement. An NDA creates a confidential relationship between the parties to protect any type of confidential and proprietary information or trade secrets. As such, an NDA protects nonpublic business information. In design, a designer or a client may need to create a NDA so as to protect intellectual property such as ideas or concepts that they may not want to be shared outside of the contract. This also may be the case if a designer is given a brief for a design that must remain confidential or if a designer is entering a workplace where they must sign a NDA as to not disclose any information they may have heard/seen whilst in that workplace. NDA can be an important factor for designers and clients to ensure the confidentiality of things such as intellectual property.
Copyright
In the world of design copyright laws are an important factor designers must be aware of to ensure their rights. Copyright is the exclusive right to control reproduction and commercial exploitation. There are different copyright laws for different things such as intellectual property such as ideas and concepts or copyrighted material such as brand names and logos. I found an article that goes over copyright laws and tips specifically for graph designers. It’s a helpful guide that covers 10 different laws graphic designers should know.
1. Save Yourself Time and Understand What CAN’T be Copyrighted by Designers
Here is a list of things designers can’t copyright:
Titles
Slogans
Names
Measurement Charts
Calendars
Symbols
Variations of lettering or coloring
Many of these things can only be protected by trademarks. The difference between copyrighting and trademarking is that copyrighting is simply the act of using the trademarked item in written text to market, advertise, or convey a viewpoint and citing that text as your own. Trademarking is a means of identification to distinguish a name, symbol, figure, or word as unique to that merchant or manufacturer. Even if a name is trademarked it can still be used in a design or written work as long as it isn’t manufactured under that name.
2. Copyright Registration
Registration is not required for your work to be copyrighted since it really was copyrighted when you put it in print. However, you need to register if you want to be able to sue somebody for statutory damages. That little copyright symbol represents your claim to it and lets people legally know they can’t claim it as their own or plead dumb under the innocent infringer rule. Using the copyright symbol itself in the image is not required but notice needs to be given with the image that it is registered in order for you to be able to sue for damages.
3. Your Creation, Your Copyright
So is the copyright automatically mine if I create it? Yes and no. An exception would be if you are designing something for an employer then more often than not they will own part of the copyright as well. Most companies will want your work for them to be solely theirs but it’s good to get shared rights so you can claim it for solid reference. Usually these agreements prohibit you from using the image anywhere else but you still claim it as your creation. Other than that, yes, any original work you create is yours.
4. Defining Infringement
Infringement is when someone takes a substantial part of your design without your authority. Exact standards vary from nation to nation but generally the substance is considered the part that defines your work as unique and truly gives it originality.
5. How Original Work is Defined
To be completely honest, the test for originality can be a very gray area. Your work doesn’t need to be something along the lines “the likes of which we have never seen” but it does have to be easily distinguishable as your own effort. For example, a design with a green and yellow Pepsi can that doesn’t say Pepsi and has slightly different curves in the design could in a lot of cases be considered original because nothing proves it’s really even a soda can. Sometimes proving your work is yours is even harder than coming up with something that is considered original.
6. What you need to Sue
In places where copyright registration is not used (or you just neglected to get it) it is important to keep records of all of your original work. Dates, publishes, and witnesses can all serve to help prove that an original work is yours and without registration it is best to present any verifiable evidence the work is yours. Once you prove you are the copyright owner of the work you have to prove there is a connection between your version and the copied version to seek compensation. This is why registration is so strenuously encouraged, because if the person who made the copied version can prove they have never had access to any of your work and they came up with their version on their own, then you may have to share the copyright.
A published design at a date earlier than the person revealed their copy can ultimately lead to you having the copyright. However, if the person can still prove they had no access or any way of knowing your work existed, then they are considered an innocent infringer and can't be sued for damages. At most they will just have to credit you for the work or remove it from the place profiting from it
7. Compensation from a Copycat
As stated above, if you can prove the person copied your design, then you can seek damages. You can file for an injunction, which prevents any more distribution or copying of your work by the other party. You can claim compensation for the copies of your work that have already be used. Or, if you can prove the infringement was flagrant, you can request that the court take more punitive measures against the copying party.
8. Creative Commons Licenses
Creative Commons is a form of copyright where content creators who want to share their work may do so. However, it is usually on the condition that their work be properly attributed. There are six different types of licenses you can obtain when sharing your work in creative commons. Some allow you to distribute and modify for commercial and non-commercial purposes, some only allow you to use them for non-commercial purposes, and some require you to subject your new work to the same license as the shared content. Any violation of these laws is stealing.
For example, if a person has a photo protected by the Attribution ShareAlike license and you credit them for that photo in your work but you don’t license your derived work under the same terms as they did their photo, you are violating the terms of the license.
Creative commons is a way for artists to share their work with anyone online but once their work is up and licensed, they are only allowed to guard that work within the boundaries of the license. Once you give that consent anyone can use your work for any purpose you deemed fit with your license regardless if it’s inferior work or not consistent with your beliefs.
9. Duration of Copyright Protection
While copyright laws do vary from country to country, in most cases it lasts until 50 years after the person’s death. In the United States, copyright protection lasts for 70 years after death.
10. Copyright Protection in Foreign Countries
You will receive the same copyright protection for your designs in all of the countries who have signed the Berne Convention for the Protection of Literary and Artistic Works. Laws vary slightly with durations, deadlines, and court processes but the general laws of copyright are accepted by the majority of the world.
Project Plan
Objective: Adeona is an Australian made & owned brand of luxury travel luggage and accessories that feature unique design and flare. All products are created with the highest quality materials to offer customers a durable and reliable product that is also highly fashionable. The Adeona brand range includes- luggage (suitcases, bags) & various travel accessories (travel diary, stationary, travel pillow, bag tags, thermals etc.) Adeona’s mission is have a strong brand identity and marketing along with a social media presence on various sites; mostly focusing on Facebook and Instagram. The project will stick to a consistent style guide that includes the logo, colour scheme, product types and more.
Deliverables:
1x suit case design 1x travel cosmetic bag design 1x backpack design 1x travel diary design 1x bag tag design 3x pencil design 1xA1 poster 1x travel pillow design 1x thermos design 3x button/sticker designs 1x Homepage mockup 2x social media sites
Desirables: working website postcard designs phone/tablet case
Quality Assurance:
As I am a one person team I will be responsible for all quality assurance on this project, however I will be finding others to assist with feedback on this project.
Sustainability
As graphic designers we have a responsibility to seek alternative options when creating things for print. Choosing inks and papers that are eco friendly, bio degradable, solvent or made from recycled materials is one way we can help reduce the impact on the environment. Because we are now in the age of the internet we also have the opportunity to choose to create for web instead of print. This way cutting out all of the paper and inks needed. When designing for web we should also be aware of the power needed to run servers and still be eco minded when making choices. Here are some tips I found for sustainable graphic design:
Design:
do more with less: be innovative in downsizing - go for originality rather than size, whether it is a retro self-folding envelope or itty-bitty business cards
rightsize it: by optimising rather than oversizing the job you reduce the demand for paper to be produced
fill the white up: by reducing the amount of white space in a document you can reduce the amount of paper needed to produce it
give it a second life: give your product a second chance at life so that it reduces the possibility of ending up in landfill
don't bleed to the edges: by simply leaving a white border around your design you can reduce ink waste and allow for more paper to be recycled.
Paper and printing:
make it chlorine free: request paper that has been bleached using either Totally Chlorine Free bleaching (TCF) or Process Chlorine Free bleaching (PCF)
look for certification: There are several certifying bodies that provide a tick of approval for paper stock from environmentally friendly sources
go for 'PC' recycled: use recycled paper to try to pick paper with highest percentage of recycled content available that suits your business needs
make it thinner: does it have to be on thick heavy-duty card, or can you get away with a lower GSM and still deliver a quality product?
request VOC-free inks: reducing the demand and choosing VOC-free alternatives can really make a difference to the amount of VOCs emitted.
don't print at all: go digital and use an alternative to printing where possible as this will drastically reduce the environmental impacts of your product
ask your printer: ask your printer what they are doing to reduce their environmental impacts. A good printer should be reducing waste.
Customers:
let them know: communicate your decisions to your clients and encourage them to include the information on their product
give your clients the eco-option: always offer your clients an option that has been designed to reduce impacts.
In the case of my project my brand is travel luggage & accessories and so I have to think about printing options on fabrics and plastics (more than paper.) I need to think about how printing on fabric works and the sustainable options there is available in both inks and fabrics - whilst keeping to my brand’s identity of luxury & high quality.
Marketing Personas
Name: Tarah Metzgen Age: 30 Gender: Female Location: Sydney Living situation: Lives in a high-rise apartment in the Sydney CBD with fiancé. Occupation: YA women’s fashion magazine editor & part time beauty blogger Income: $110k annually Education: High school diploma & bachelor of journalism Personal background: Tarah finished school and attended university to get her bachelors in journalism. Straight out of university she landed an editing job for a small local paper. After a couple of years working there she was offered a high paying job at a popular YA women’s fashion magazine. She made a good living and was able to buy a nice apartment in the Sydney CBD close to where she works. She eventually met her now fiancé and moved in together. She enjoys traveling both for work and for recreation- she often travels around Australia and overseas. Technical background: Tarah is highly proficient with technology and uses a Mac computer on a daily basis for work. She uses the Internet often and visits social media and blogs. She runs her own beauty and well-ness blog where she reviews products and gives advice to her followers. She enjoys online shopping and finds most of her clothes and accessories online. Favorite websites: - Facebook - Instagram - Fashion blogs/her own blog - Online stores I need/want: Tarah loves high fashion, couture and luxury style goods. She can afford such things due to her income and lifestyle. As someone who travels frequently she wants something that compliments her style. She looks for aesthetic value and functionality.
Name: Freya Schuler Age: 28 Gender: Female Location: Melbourne Living situation: Lives with roommate just outside of the city Occupation: Professional theatre actress Income: $62k annually Education: High school diploma & bachelor of theatre Personal background: Freya has been acting in productions since she finished high school and recently joined the national theatre company. She travels a lot- mainly nationally as she has shows in most capital cities. She lives with her roommate and friend who is also an actor. She makes a good living from acting and likes to spend her money on designer clothes and other goods. Technical background: Freya uses her smartphone and tablet a lot as she is always traveling around. She likes convenience and uses apps and mobile friendly services. She likes the convenience of online shopping. She watches a lot of YouTube on her phone. Favorite websites: - Youtube - Facebook - Instagram I need/want: Freya needs durable, high quality travel goods that will withstand all the travel she does frequently. She also wants her travel bags and accessories to look nice and feel special.
Name: Vivienne Lane Age: 34 Gender: Female Location: Gold Coast Living situation: Lives with husband by the beach Occupation: Lawyer Income: $73k annually Education: High school diploma & masters in law Personal background: Vivienne works as a criminal justice lawyer at her own law firm that her husband and her own. She works full time and is often very busy. When she has holiday time off her and her husband like to go overseas trips, she also has family in Canada that she visits at least once a year. Technical background: Vivienne uses technology regularly for work however prefers traditional media in general. She prefers to go out shopping rather than buying things online and so if she’s going to buy something she needs to find a physical storefront. Favorite websites: - Facebook I need/want: Vivienne is a professional and wants travel goods that reflect this. Due to her lifestyle she can afford more luxury priced items. She wants to be able to go in store and look at things before she buys them.
Schedule
I recently set up a wunderlist schedule for my project this trimester. I’ve found this service is really easy to use and looks nice and organised. I can tick off tasks when they’re completed and even set dates. I find a check list type of schedule planning to be very useful for me as it feels rewarding to check off tasks and provides a great visual way to see where I’m at with a project. I’m happy Heli introduced us to this site and I will defiantly continue to use it in the future.
5 P’s of Marketing
Product
services as a whole
what exactly are you selling to your customers
terms, conditions, bonuses and warranties
branding & packaging
experience
Place
provide your product/service to customers
physical location of your business
method of delivery (in store/internet etc.)
Promotion
public relations activities
advertising
sponsorships and sales
Price
discounts, sales, layby offers
set prices
advertised price and any price matching services
People
staff and your customers
communication
staff training
Typography
The typefaces I’ve decided to go with for my logo & brand identity are:
Notera
Perpetua titling MT
I’m using these fonts because I think they fit with the theme and feel I want for my brand. I wanted a ‘classy’ looking script font and Notera fits what I had in mind. For my slogan and other coppy I found perpetua titling MT. I like this seriffed font as its formal and classic with a touch of modern. All in all I really like these fonts and I’m happy using them in my project.
Since I last got feedback from the tutors and the class I have further developed my brand’s logos. I came up with some more designs based on the feedback I got and played around with the original concept. From there after showing Heli and getting her opinion I decided to further refine one of the logos (the top left) and play with different colours. On the right screenshot I’ve tried a bunch of different colour combinations. I’m not sure where to go from here but I’m happy so far.