Technologies for exhibitions keeping up with the progress
Digitalization of exhibitions is in full swing and even the organizers of the retrograde understand: without digital technology, they lose profits, visitors and exhibitors. What services and technical solutions are relevant for exhibitions, why you should not be afraid of innovations, how to make advertising accurate and effectively spend your marketing budget, we will tell you in the Protoplan blog.
Face recognition technology at exhibitions
This is no longer science fiction and is not a secret technology of special services. Programs that allow face recognition are used every day - when passing through passport control or unlocking smartphones. American digital giant Amazon, one of the leading companies in the field of real-time face recognition, is already making life easier for customers: instead of complex passwords, users use their face to sign in to their account. To many, this seems not only convenient but also safe: the face is unique and cannot be "picked up", like even the most tricky password. Moreover, facial recognition software has evolved so that it identifies a person’s face almost unmistakably.
Roller stands or modular exhibition stands
Face recognition technology is increasingly used at major exhibitions and conferences. In particular, for registration of visitors. Paper tickets and invitations are fast becoming a thing of the past. Smartphones, online wallets, QR codes, iBeacons or RFID makes registering exhibition visitors faster and easier. No one likes a lineup. And face recognition technology can significantly reduce the waiting time, which is important for large exhibitions with high traffic. For example, at the ICE Awards in London, the process of registering visitors was reduced by a factor of five. All that was needed for this was to have photographs of all the participants in the database.
In terms of security, the face recognition program ensures that no extra can enter the exhibition. And instead of exchanging business cards, now everything is much simpler. When two participants register for the exhibition, their photos enter the database along with all the information about them. It is enough for visitors to photograph the interlocutor and - magic - at this moment there is an exchange of contacts.
A person can now pay for services. Pay-by-Selfie technology - an Amazon Web Services patent - requires the user to spend a moment in front of the camera to start the payment process. No longer need a credit card, not even a smartphone. Just imagine how it will ultimately be convenient for exhibition visitors or exhibitors to pay for participation in an exhibition or conference.
The technology can also be used to find out the interests of specific visitors: what route they go through the exhibition stands, which exhibitors seemed to them the most interesting, how long they spent in the exhibition hall. These data now allow exhibition organizers in the West to create new sources of income. For example, in the application of the exhibition, they show visitors sponsored links to exhibitors with similar products that they were interested in at the exhibition.
Opponents of face recognition technology say that all this is more like an invasion of privacy. But there is nowhere to hide from progress. And with regard to confidentiality, technology developers have done everything to comply with the requirements of the European Convention for the Protection of Personal Data. Without special permission from a person, a data operator cannot save anything. Each visitor of the exhibition decides for himself what kind of information about himself he wants to provide to the organizer. Visit uk Modular Exhibition shop