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Google, Adidas, and EA team up on a new smart insole that tracks soccer kicks for FIFA Mobile rewards

It’s called Adidas GMR.

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adam&eveDDB, adidas and EA Sports FIFA Mobile creates wearable tech | shots

Tech that turns your real-world skills and movement into in-game rewards.

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People are flooding TikTok with memes and dark humor, as well as the precautions they're taking, to fight the coronavirus outbreak — here are the best posts we've seen

TikTok has become a source of both information and humor as communities worldwide face a growing number of coronavirus cases.

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PepsiCo Seeks Boost In Energy Drink Market With Purchase Of Rockstar

PepsiCo's move to purchase Rockstar reflects shifting consumer tastes, which have steadily moved away from soda to other offerings such as tea-flavored beverages and low-calorie drinks.

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Wingstop moves its out-of-home budget into hoodies—and pays fans to wear them

Instagrammers who wear the branded merch will get $10 and may win bonus prizes.

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Comscore and Twitch Partner to Deliver Livestreaming Audience Measurement for Esports and Gaming

Comscore announced today a new partnership with Twitch, the leading service and community for multiplayer entertainment. The deal adds tagless audience reporting of Twitch livestreaming, including gaming and esports insights, to Comscore digital audience solutions, providing a complete, unduplicated...

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Apple's 'extreme' iPhone ad takes an uncut, five-hour tour of the Hermitage—with battery life to spare

Film of the iconic Russian museum from TBWA/MAL shows what the iPhone 11 Pro can accomplish in one take and a single charge

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KitchenAid, the appliance brand owned by Whirlpool, deployed a smart ad sequencing strategy as it engaged consumers on YouTube, the video-sharing platform.

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Roku is in talks for original programming, following the footsteps of Netflix and Amazon - Digiday

Roku could be using the conversations with producers as due diligence while weighing whether to commit to spend money on original programming.

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NBC partners with Snapchat on four daily shows for 2020 Tokyo Olympics – TechCrunch

Snapchat and NBC Olympics are again teaming up to produce customized Olympics content for users in the U.S. — this time, for the 2020 Tokyo Olympics this summer. The companies had previously worked together during the Rio 2016 and PyeongChang 2018 Olympics. The PyeongChang Olympic Winter Game…

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YouTube Is Considering Letting Creators Sell Their Own Ads

In the perhaps not-too-distant future, YouTube will let creators sell ad space on their own videos. “We’re experimenting with a new way for creators to

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What Comes After TV?

Snapchat is making hypercondensed shows specifically to watch on a smartphone. It’s harder than you’d think.

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Coronavirus won’t hurt Corona, it will actually boost sales

Brands from Marmite to Peloton have shown negative publicity is beneficial if it doesn't undermine your core image, which is why Corona will be fine but Burger King is heading for trouble.

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Case Study: Headspace Marketing Meditates With Instagram Influencers

In a move to raise awareness about mental health, see how Headspace collaborates with lifestyle Instagram influencers to reset and refine mental fitness.

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TikTok Influencer Marketing: How to Work With TikTok Influencers

Master TikTok influencer marketing & learn to launch impactful TikTok influencer campaigns with our 4,000+ word guide. Case studies, best practices, more:

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TikTok Hashtag Challenge: Doritos Super Bowl Dance-Off

Doritos partners with top TikTok creators in a TikTok Hashtag Challenge for its cross-channel marketing campaign to reach over 17 million users on TikTok

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15 Influencer Marketing Trends That Matter Most in 2020

To stay up-to-date on the latest influencer marketing trends in 2020, we surveyed marketers and researched the most pressing trends brands should know.