Unblvbl

Small branding agency from Nizhniy Novgorod

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A few time ago we installed a bench in Nizhniy Novgorod. Now our “cloud” became a local attraction. A lot of newly weds like to take pictures on it. Or just pretty girls. No commercial use there just only our enthusiasm to do something good for our city. 

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Barbos is a care products series for men. We worked out the visual design for the brand. The product creator Vasiliy controls all the steps of production process by himself: he uses only natural ingredients for the components, picks up male aromas by mixing essential oils and adding the secret ingredient. Seeking the basic idea for the design, we resort to the image of the men in XIX-beginning of XX centuries, when the moustache and beard fashion was flourishing. Moreover we combine 2 images: wild brutality of the dog, on the one hand, and the emphasized exquisite intelligent approach of the gentleman, on the other. The illustrations for the project were entrusted to a tattoo-painter (that was a kind of experiment) and he coped with the task perfectly – it was carried out brutally, manly, but elegant at the same time. Bright colors serve for differentiation and let avoid the gloom, vivifying the picture. The inscription also follows the style of the packaging and signboards made in XIX-beginning XX century, so that it matches the dogs. On the whole, the packaging conveys Vasiliy’s approach to the business, his longing to the naturalness and following traditions. Any modern gentleman will be glad and proud to have such a jar in order to put his swanky moustache in order. Art Director - Timur Saberov 3D graphics - Alexey Avduevskiy Illustration - Pavel Melnikov  https://www.instagram.com/pavel_grinder Lettering - Cyril Mikhailov  https://www.behance.net/cyril_mikhailov              

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"Cloud Kitchen" — a  store chain who sell electronic cigarettes in the Nizhny Novgorod region. The company set a goal to not just open vape shops, but to create attraction point for the community, make not just simple stores but vape-bars with its own atmosphere, where people could meet to try new tastes, test new devices, and just have a good time. Unblvbl team with his hand held a massive work on the brand, having worked for several directions: from the logo and label design for liquid to the beer line!

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it's our recent project. A package for vape liquid base "Ya Sam" ("myself"). It's a base for a mixing ejuices at home. We hope you like it.

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Therabeer. Valerian Pale Ale. Beer package concept.

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Colaboration project with two local companies - craft brewery “Malz&Hopfen” and coffee shop “Coffe Hostel”.                                                  

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Malz&Hopfen Limiter Brewing. Label design.

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We’re Unblvbl. A small branding agency in Nizhny Novgorod Russia.

Malz & Hopfen a fine brewery located in Nizhny Novgorod. They are making a really tasty draft beer. The brewer Rustam Askarov give us an interesting challenge to put his unconventional product into the unconventional packaging. We are talking on PET bottles. The concept of the beer is all about the ease. This is the key. Light ale with a low alcohol content in the light package. It should be easy to take it with you for outing, either in good supply or just several pieces. As easy as to pick up an empty container. — It is a classic English ale. Light, summer beach beer, — said Rustam. And we did all the rest. When we were making this product, we have narrowly looked at the British vintage posters, dreaming of the white cliffs of Albion and cool beaches of La Manche.

If you like our works please contact us at   [email protected]