Under Armour Ultimate

Participant in the Under Armour Ultimate Intern Team Competition 2012. New York lifestyle, Baltimore heart.

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Inflatable snowboard? Check it!

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Rocking the red at the Capitals vs Rangers game at MSG today!

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During today’s lecture on creativity, we discussed the differences between the left and right brain.

We then watched a video for the very inexpensive Liter of Light:

To practice what we learned, we broke up into groups to generate as many ideas as possible for the use of a one liter...

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[dreamcoasting]

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A quick idea I came up with that would work well printed on a performance tee. As a runner myself I can say that this is a tee that I’d be happy to wear out on my runs!

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This is a fantastic idea!

[aguidetolivingwell]

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Love this.

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Words can't even explain how much I love this.

Watch out Ready-to-Wear industry. UA's about to take over.

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Social Media, made easy.

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new designs being released 2.8.12…it’s coming.

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What a great idea!

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The Psychology of Color

                           We all know the emotions we feel when we see our favorite Under Armour logo. But do we really know why?

Studies show that certain colors elicit certain emotions from the viewer.

RED evokes strong emotions, usually associated with passion and intensity. BLACK is often used for luxury items to enhance the feeling of sophistication.

Can we all agree that Under Armour has done a fantastic job of not only branding their product, but emotionally connecting with their consumer?

Who knows, maybe if it wasn't for these simple colors, we wouldn't all be competing so vigorously for the envied and esteemed position of the UA Ultimate Intern!

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