(aka what I think Noom is – I don’t work for them)
Noom is a calorie counting weight loss app. It isn’t free and I don’t think it is very cheap, but I paid for it and forgot about it because…. yhat is how I justify spending money on myself, I erase it from my memory.
It resembles the free Myfitnesspal.com in many ways (track your food, burn more than you take it), but comes with the support of real people and specialists that you can text with through the app. I think I need these real people to answer to. I have started and stopped MyFitnessPal many times. Noom holds me more accountable. I have not yet been introduced to all these support people, but it comes with time. At first I was annoyed I didn’t get it all right away, but am now realizing that would be overwhelming and that the slow roll out helps maintain the honeymoon period longer - it is new and fun for more than a day.
Noom’s thing is that it encourages eating less calorie dense foods (foods with higher water content). Think more fruits and vegetables, broth-based soups over creamy ones, baked instead of fried, popcorn over chips, etc. No foods are off limits but there are ‘green foods’ that you should eat in large quantities (veggies, whole grains), ‘yellow foods’ that you should eat in moderate portions (beans, low-fat dairy), and ‘red foods’ that are goodies that should be eaten less frequently and in smaller proportions (everything I love – red meat, cake, etc.). But it works. I ate a ton yesterday including pizza and stayed within my calorie goal with good planning and a tough workout.
You get extra calories for working out and you have a step goal that increases each day. I have mine synched with my fitbit but still must log exercise separately.
Noom also touts its psychological based approach encouraging you to keep a long-term goal in mind and examining why that is your goal. My goal is to get to a healthy BMI. My why is for health, confidence, and to be a good role model for my daughter. They also give you daily articles about overcoming triggers, making good choices, not giving up when you are in a slump, etc. It is smart and basic. I am enjoying it. Plus there are quizzes and I love quizzes.
There are parts of the program I am not a huge fan of. I think their food database is lacking compared to myfitnesspal, their suggested recipes are terribly organized and just waste of space on the app (IMHO), and they can’t adjust their calorie suggestions for individual circumstances like mine (breastfeeding – so I just give myself permission to go over by a couple hundred cal. If necessary). But overall, I like it and plan on sticking with it.
I personally chose Noom over Weight Watchers because WW scarred me as a youth (well really one terrible lady at a weigh in was so rude to me when I was a young teen that I will NEVER GET OVER IT AND NEVER GO BACK AND YOU CAN’T MAKE ME!) and I’m not a fan of the points, I want to use calories because it just seems simpler to me.
OK. I hope that answered your question @squirrels-and-whales
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