Advanced Ways to Use Emoji’s in Social Media Marketing
As you’re interacting with your consumer every day on the different topic among it many of them were actually funny one in that case you can easily use emoji for a better portrayal of emotion.
Previously if you didn’t use emoji then others communication using emojis you may find it difficult like an alien language. Not only that where the people of your industry utilizing to connect with their audience and practice some creative brand building but you’re lagging behind in that case.
In fact, 90% people use emoji and more than 30% people use emojis several times a day according to a research.
Emoji experts and researchers are claims that ‘Emoji’ is the fastest growing form of language in history and right now which is still in evolving process.
Now you may want to know why you should use emojis for social media outreach, here are some useful tips follow it for brand building.
Use Emojis organically
Using emojis you can express emotion in more detail and in exact form, usually, there has no existence of barriers to communication.
Actually, the clarity of messages is so transparent to understand.
If you try to get creative something like the 2015 Chevy goes emoji campaign, then at first set your advertisement strategy give the entire campaign structure following that.
At the beginning of the campaign, people weren’t able to understand the message but a year later again they use the emoji form in a televised ad able to catch the attention of viewers better than other campaigns.
Understand What Emojis Mean
The cute, little emojis have different meanings sometimes may find it difficult to understand, might not mean what you think they mean.
When you do understand the meaning of it then get the creativity on board to give that little one’s an all-new structure and wholesome message.
Constant interaction with Consumer
2016 proved that a movie used comic character and made its success all around the world.
Deadpool’s emoji were simple but able to catch the essence of the comic book character. If you going to get creative with emojis then keep in mind to stays consistent with brand messaging or else fair enough chance to lose some potential consumer of your brand.
Use Emojis for Real-Time Engagement
On social media platform basically in Facebook, Twitter, Snapchat or in live streaming video format use emojis to show the human side of your brand.
always be creative with these but the excessive use of it may cause some negative effect also. Sometimes emojis can be used for engagement by turning them into exciting games like
“Emojiball”
Incorporate Emojis into Your Sales Funnel
Domino’s easy order campaign is one of the few examples of emoji marketing, as they stand against all traditional marketing techniques to succeed with trending one.
All pizza lovers just need to set up Dominos account and link with a twitter account, tweet a pizza emoji, all it takes to get a confirmation message from Dominos and your favorite pizza at a doorstep.
Key Takeaway
Emoji gives the online user a much better exposure than text, as they are a new form of communication use them carefully.
And whether you like them or not, they’re here to stay.
If you want to connect with new generation online user through the social platform in their language then get set ready to be creative with emojis and give new shape and structure in your social marketing campaign.
