UX Little Gems

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Why Analytics Should Be Part Of Your SEO Strategy

Find out why it is becoming increasingly important for analytics to be part of your SEO strategy.

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Tracking Your Offline Content Marketing In Google Analytics

I have put together this short guide containing four ways to help you track your offline content marketing in Google Analytics.

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How To Use Google Analytics To Enhance Your Content Marketing Strategy

Do you use Google Analytcs data to drive your content marketing strategy? I have put together this post which describes 7 great ways to use Google Analytics data to enhance your strategy further.  Let me know if you have any other tips to add.

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The Importance of Quality Web Design in Digital Marketing Strategy

This post looks at the effect a good website design has on all aspects of your digital marketing strategy from SEO and PPC through to Analytics and Branding.

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Do Video Introductions Increase User Engagement?

We are increasing seeing various media types of media used within one piece of content, but how much affect does this have on the user engagement of as piece.  In this study I look at the whether or not a video introduction has a positive or negative affect on the user engagement of a clog post.

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How To Use Google Analytics For Customer Satisfaction

Without satisfied users, even the most beautiful website will not succeed.  This article looks at several ways of using Google Analytics to determine whether or not you users are satisfied.  It runs through all of the key reports and offers tips on how to spot opportunities for improvement.

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Universal Analytics and Cookies – The Complete Guide

Have you adopted Universal Analytics yet?  Learn how the newly introduced technology from Google Analytics uses cookies to track user interaction on websites, potential customisations for these cookies and what the various data means when looking at the actual cookies.

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Google Analytics and Cookies - The Complete Guide

Do you use Google Analytics to track the user interaction on your website? Learn about the cookies used to track this interaction and a simple way of checking they are working properly so that you can be sure the data you are collecting is accurate.

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UTM Parameters Explained

UTM Parameters can help you determine which elements of your online marketing campaign are most effective.  This blog post offers a simple step by step guide for implementation and some practical examples where UTM parameter's can be used.

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Post number one is a blog post I recently wrote based on the newly introduced technology from Google Analytics - Universal Analytics.  For more information on what this is and what it offers, check out the link.

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Welcome...

Welcome to the UX Little Gems Tumblr blog.  This blog will focus on all things digital, from search marketing to user experience and and analytics. Feel free to contribute and I am always happy to recieve your feedback.