Christina Sarich | Natural Society Kroger, the largest supermarket chain in the U.S. (by revenue), realizes that consumers care about what they put on their tables, but the company is misleading the nation about some foods, making unacceptable false claims. One product the company is lying about is called Simple Truth Natural Chicken, claimed to be ‘cage-free’ and ‘raised in humane conditions’. These claims have led to a recent lawsuit against Kroger. Image credit: cok.net These claims are extremely confusing and meant only to generate more income for the grocery store chain – not to treat animals or consumers, for that matter, fairly. What this comes down to is false advertising on labels – a practice the FDA seems to allow left and right. Many consumers will pay extra for products that are better for their health. What’s more, there are many individuals searching for meat-providing which care for animals more equitably, instead of the hideous ways that they are known to be treated on factory farms. Kroger’s label implies that chicken grown for their grocery stores are treated better than birds grown in factory farms, but this simply isn’t the case. First of all, chickens raised for meat in the US are grown in cages, although hens [...]