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Lean marketing - vichinth.com

With Reducing budgets and a fragmented market place corporations have to look at innovative mechanisms to undertake marketing. The old formula of running million dollar ad but vague outcomes to justify this investment for is no longer feasible . But how exactly to undertake marketing in this changed paradigm marketing which gives definitive outcomes. Undertaking … Continue reading Lean marketing

With Reducing, budgets and fragmented marketplace corporations have to look at innovative mechanisms to undertake marketing. The old formula of running million dollar ad but vague outcomes to justify this investment for is no longer feasible. Read more

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How startups and small businesses can hack there way to sales success - vichinth.com

Startups and small businesses sometimes come across a challenge of coming face to face with a large competitor and are flummoxed on how to handle this challenge. I often quote the example of entities like Appirio, Zoho, Atlassian and Thoughtworks who have been able to carve a niche in their market even though they had … Continue reading How startups and small businesses can hack there way to sales success

Startups and small businesses sometimes come across a challenge of coming face to face with a large competitor and are flummoxed on how to handle this challenge.

I often quote the example of entities like Appirio, Zoho, Atlassian and Thoughtworks who have been able to carve a niche in their market even though they had competition from large enterprises.

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When Steve Jobs launched the Iphone… when Edison invented the lightbulb… in fact when Bezos thought of creating the world’s largest bookstore they were all creating magic Quite a few businesses forget the importance of creating magic in there customers life… They forget that the one question that they should repeatedly ask themselves is how … Continue reading Are you creating magic?

Quite a few businesses forget the importance of creating magic in there customers life… They forget that the one question that they should repeatedly ask themselves is how easily replaceable they are for there customers. Successful corporations keep this as a constant endeavor in the activities that they are undertaking.

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Machine Learning (ML) and Artificial Intelligence (AI) are revolutionizing sales be it the chatbot that interacts seamlessly with a prospective customer on an eCommerce site or an artificial intelligence trigger that alerts a sales representative to reach out to a prospect based on similar patterns. The use case for ML & AI are many. AI is fast … Continue reading Artificial Intelligence In Sales- Are you ready for it?

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Key takeaways for startups from Flipkart Acquisition