VIDEOPLUSPRINT™

Experience More

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Video Brochure for Colliers International. 

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Happy Holidays 2017 Video Greeting Card

Video Greeting Cards

The best way to send a greeting is with a Video Greeting Card from Video Plus Print. Check out more video marketing products at www.videoplusprint.com

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The Cisco video brochure with a classic cassette player user interface... Check out our other amazing video marketing products at https://www.videoplusprint.com/video-marketing-brochure.html

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The new Cisco Video Brochure! Great engagement via a clever UI design that resembles a classic cassette player... Check out more video brochures at 

https://www.videoplusprint.com/video-marketing-brochure.html

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The DHL Video Brochure! Great engagement, buzz and return on investments ... all in one great product. Go to https://www.videoplusprint.com/video-marketing-brochure.html for more information and video demos

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Check out our range of amazing Video Business Cards! Make a great first impression in seconds. https://www.videoplusprint.com/video-business-cards.html

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                                                    SEO - Now & Then SEO, which stands for search engine optimization, is a method of making your website more attractive to search engines so you show up as close to the top spot as you can. This strategy has been touted for years as the best way to get more traffic, and while that’s still largely true, SEO has changed dramatically over the past few years. Think of SEO; what was “in” five years ago is woefully outdated now. For example, old-fashioned SEO was focused on using a single keyword a certain number of times on your website. You’d put that keyword in your title, in your content, in your tags, and everywhere else you could fit it in. The concern wasn’t with creating useful content, but in making sure it repeated that one word often enough to get noticed. On top of that you’d build as many backlinks (links to your content from other webpages) as you could, because those backlinks directly translated into popularity; the more you had, the better your results. Times have changed, though, and though the old methods will work about as well as a lime green suit with a polka dot tie and may get you noticed; they’re more likely to get you labeled as spam than as a top contributor who belongs on the front page of search results. So what is SEO now? Well, it’s a lot more focused on the market, and on your readers. SEO now rewards quality content that provides information customers want, and it only rewards backlinks that come from sources deemed to be proper quality. Put another way, SEO is less stuffing the ballot box and more interacting with the audience. The more useful content is, and the more it interacts with the audience, the closer to the top of the heap your website is going to get. While the new SEO is organic, flexible, and geared toward helping good content find the right audience, it is far from easy to know which methods will work, and which methods will fail.

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                                         Why Video Is Convincing Trust is a huge factor in whether or not people believe something or someone. It plays into how we make decisions, who and what we buy into, and where we choose to spend our time and money. Convincing customers to trust your brand isn’t always easy, especially when many of your competitors are saying a lot of the same things. Video is a great way to push that needle of indifference closer to trust. Video is convincing.

To make sales (or win new clients and listings), people have to believe what you’re telling them. They have to believe in you. Being trustworthy and skilled – not that hard, right? But how do you show it? You can actually start with images. A study conducted at the Victoria University of Wellington in New Zealand was fascinating for what it revealed: Simply including images with your text—whether it be a sales pitch, info on your products or marketing collateral—makes whatever you’ve said inherently believable. What was really surprising, is that this worked during the study even when the image had nothing to do with the claim or text.

So, take it a step further, make it even better in 2016, by adding video with state-of-the-art video and additional multi-sensory technology integrated into print with Video Plus Print®.

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                              A New Year & A New Opportunity

A new year and a new opportunity to grow your business. Video Plus Print’s® multisensory video marketing products incorporates the latest state-of-the-art technologies. We partner with clients to provide a leaner digital strategy, design and multisensory experience that produces better video marketing products, & services.

Leading companies such as Google, YouTube, Microsoft, Black&Decker, The MGM Grand, Samsung, Nokia, Commonwealth Bank, Marks & Spencer, Shell, Mazda, Volvo, Volkswagen, Vodafone and many other multi-national and Fortune 500 companies trust us and use our technologies to help them with their marketing campaigns.

What is the advantage of this concept?

- Delivers a portable, reusable, on demand moving message to a targeted   audience - Captivates the receiver’s complete attention unlike any other forms of     media. - Helping marketers in businesses large and small gain that extra   competitive advantage. - Empowering companies to create a long lasting impression of their   brand. - Complete customisation available in various print formats, hardware    and software.

We work collaboratively with you to create innovative digital video marketing products and solutions that deliver what matters most – measurable outcomes. It’s what we call performance-based digital.

Transparency is at the heart of our approach.  With direct access to our design and technical expertise, and rigorous attention to detail and quality; we’re there for you during the entire project. Our clients love our agile, creative and performance based approach.

We think you will too.

When you next consider your brand’s marketing initiative, we would welcome the opportunity to understand your requirements and situation.

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In an age where ideas & technology are booming, Video Plus Print® delivers a keen mix of technology and creativity that strategically and efficiently achieves objectives for companies demanding more from their businesses.

We wish you a happy holiday season. Our sincere thanks for your goodwill and loyalty throughout the past year. We look forward to working with you and contributing to your success. Once more, our best wishes for a purposeful, productive and prosperous New Year!

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                      A Christmas Greeting From Video Plus Print®

Christmas is a concept, not an idea. It's an emotion, not a feeling. It's both yesterday and today...and it's tomorrow as well. Christmas winds infinite possibilities around finite limitations to evoke the essence of invention and innovation and the odour of nostalgia. And in the Spirit of the Season, here's wishing you all Happy Holidays and a very Merry Christmas from all of us at Video Plus Print®.

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       Why The Beatles Needed Digital Streaming To Maintain Their Brand
 The Beatles' shareholders—Universal Music Group, mainly, nowadays could no longer believe in yesterday when it comes to the online distribution of pop music's most iconic brand. UMG revealed that The Beatles are going where the kids are—online streaming services—while partnering with nine of such entities, including Spotify, Apple Music, Google Play, Amazon Prime, Slacker, Tidal, Groove, Rhapsody and Deezer.
 It was an inevitability for UMG to release their Beatles library for streaming services strictly from a brand perspective, How could they be perceived as the company that is holding back some of the best music in modern history from the generation with the power to proliferate it? If young people don't adopt the Beatles as their own, on their terms and on their devices, what was once a prized commodity rapidly becomes a relic. In fact, while the move may have given the Beatles new digital life, the development could also be viewed as a symbol of the compact disc's demise. Putting aside the issues of monetization and intellectual property, streaming is the best way to reach a new young audience and ensure the Beatles music endures for future generations. It's not that millennials don't know who the Beatles are, but as time goes on, and the majority of music is consumed through streaming platforms like Spotify, then I think that play is obvious. If you're going to build your audience and build the Beatles brand—not that they need to anymore—but if they want to build new fans then Spotify makes a whole lot of sense. Indeed, while the vinyl records revival of the last few years has probably been good to Beatles album sales, there's absolutely no way those dollars have made up for the legendary band's decreases in compact disc revenues—a challenge the entire music industry is facing. The Beatles' digital entry could also impact the other end of the age spectrum, possibly introducing an older audience to streaming music for the first time.  This could "be the key to opening that gate; the newest way of consuming music”, and for some people it's the way they listen to it and you've got to give people what they want. The Beatles are The Beatles. Everyone wants to listen to The Beatles.

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                                          Why Website Speed Matters

When considering the performance of your website, speed absolutely matters.

Performance digital marketing starts with a website that performs, and the most critical problem is that your website takes too long to load and it’s hurting your brand. Intuitively this makes sense and empirically the consequences are dire, during the first second of delay your conversion drops by more than 7%, with the percentage growing exponentially for every additional second you make someone wait. People are not patient and 40% of people will abandon a web page if it takes more than three seconds to load.

Consumers expect the bells and whistles but won’t sacrifice speed. Organisations are trying to meet the customers wants and desires but introducing the latest and greatest means greater attention needs to be paid to the technical basics. Bigger  and more rich graphics are desirable but how does this affect page loads?  Websites are organic and as they grow they need to be tended to.

When pursuing optimal performance, measuring how speed impacts the performance of your website is critical. So vital that your most important task in digital marketing is to optimise your page load times for both mobile and desktop, with the goal of having sites load in one second or less. The stressed importance of measurement from a baseline in order to optimise a site and improve performance has us over here at VPP emphatically nodding our heads.

We believe one of the best places to start optimising a site is to focus on speed. And if you really want to commit to optimising the performance of your site, don’t neglect the overall experience. First get speedy so that your end users Experience More™. Consumers have high expectations and right now 46% of mobile users report having difficulty interacting with a web page, and 44% complain that navigation was difficult; so when looking at your site remember it’s the end to end experience that matters.

There is no resting on reputation because although a brand can compensate for a less than optimal experience for a short while, it is not impervious for the long haul. At the end of the day your customers expect your sites, apps, and platforms to consistently deliver amazing, seamless experiences. And the speed of completing actions quickly is a key pre-requisite.

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                                             Responsive Web Design

In a nutshell, responsive web design is the way in which design and content on a webpage reformats itself to fit the screen sizes of virtually every device on the market today. However cool this may seem, responsive web design isn’t the silver bullet that will magically make your site faster, increase conversions or manage your content. But responsive design can provide a best in class experience for marketers and consumers interacting with content on smartphones, tablets and desktops.

Technology advances are disrupting ‘business as usual,’ but too many organisations are looking for a solution that wraps everything up in a tidy bow. What modern marketers need to remember is technology can’t displace strategy. Organisations need to recognise an approach is only as strong as the plan to optimise the customer experience. Buying a new pair of running shoes won’t make you run faster, but a dedicated training plan where you run longer, eat better, and continuously make adjustments to how you run probably will.

Like running shoes, a responsive website can only do so much. Making over a site to work better across all devices means taking responsibility for what is going to show up on that site.

Having a site that works well across all devices will only be valuable if it improves the customer experience by delivering relevant content.  Company’s need to consider context and environment when developing, creating and publishing content to their website. All flash and no substance is not the place to be. Organisations need to pay great attention to both tactical and strategic objectives. They should look outward and determine:

- What do we want users to do—engage or transact?

- Will the site deliver the information they need to take action?

- Is the content relevant?

They also need to look inward and assess how consumers interact with content on a smartphone vs. a desktop vs. a tablet.  Some considerations may be:

- What is threshold for the length of article/content being read on devices? How many clicks to source.

- How conversions compare on different devices?

- What impact do images have on speed? Do they detract or add to the experience.

The beauty of the digital age is that these factors can be measured and monitored and adjusted as necessary to improve the performance of the site. Realistically organisations need to recognise not everything can be done at one time, but fortunately sites are fluid and not static! A well thought out plan should include company objectives and ways to manage and measure against these deliverables. It will go a long way to ensuring an investment in responsive design is money well spent.

Although responsive web design isn’t a silver bullet, it can help propel organisations ‘ahead of the curve’ and improve the performance of their website if they take responsive for what it is—a platform that can help improve the bottom line with the aid of strategy and planning.

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               Why Customer Loyalty Matters for Today's Businesses

Is great customer service really worth the effort? It might seem like a no-brainer, but many entrepreneurs struggle with this question. It’s not as clear-cut as simply looking at a sales chart to see if your service quality is in the black. To answer this question, we need to look at the following:
 1. What are the rewards for providing great service? 2. What are the costs and punishments for providing bad service? 
 The Rewards of Great Service A variety of research shows that today’s customers place a priority on receiving great service. Eighty percent of customers share the belief that smaller companies place a greater emphasis on service than larger companies, meaning...small business success is highly dependent on the satisfied customer. The way that small business owners can beat out big-box stores isn’t to compete with them on the things they are good at (e.g., low prices, logistics, etc.); it’s far more important to out-support the competition by providing a level of service that they just can’t match. 
The Hidden Costs of Bad Service. Will bad service really scare customers away from your business? The data presents a strong case for a resounding “yes.” Consumer surveys have shown that nearly 91 percent of customers will not do business a second time if you botch the first encounter. It was even uncovered that two-thirds of customers have walked out of a store when they felt the service was subpar. The amount of customers willing to immediately abandon a business reached nearly 70 percent when it came to poor service on the phone, conclusively showing that customers are willing to shut you out if you don’t provide the quality of service they expect.


What This Means for You By now we’ve seen that building loyalty among our customer base is more important than ever before. Given the “always on” nature of the web, product information, reviews, and even access to competitors are all just clicks away from a prospective customer’s fingertips. Top-notch companies see this as an opportunity, not a dilemma. Recent stats confirm that 81% of companies with strong capabilities and competencies for delivering an excellent customer experience are outperforming their competition.
 Will you be among them? If you’d like to be, find out how you can stop wishing you provided a better customer experience and start building one.One they will Experience More™.

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                                            Customer Categorisation


We talk about music as baroque or romantic or hard rock and art as impressionistic or abstract. We talk of tasks on a scale of time, the ever-present categorisation mechanism. Categorisation is key because it allows us to look at things in context. And classification is particularly important when we discuss our customers. Companies devise user personas with interest- and preference-based categories to understand who their customers are. This simple but powerful mechanism has been used since the 1980s, allowing companies to build a mental picture of their target audience’s personality.  

Luckily, with the advent of social media, access to customers and associated analytics have increased in number, quality, influence and importance. However, it’s important to keep two key things in mind when you start listening to your customers.

Everyone has a platform, but not everyone has influence. Social media provides everyone with a pedestal and a voice, but not every voice has influence. The complexity of human networks and relationships often means that some voices are more shared, liked and retweeted than others. According to a recent article in Content Marketing, 64 percent of all articles received less than 20 shares across all networks, and 1 percent of the articles got 30 percent of all shares. The takeaway? Some voices are influencers, others are listeners. And there’s extra value in listening to key influencers.

Top Priority Opinion Makers and Ideal Persona.These users are essential to our products. They are capable of generating new features and improving the quality of existing ones. Their input helps determine new features for our product roadmaps. Through their outsized influence on the community, they are also key to others forming an opinion about the perceived quality of our product.

High Priority Active Fans and Ideal Persona (or) Opinion Makers and Close to Ideal Persona. These two groups are critical to the product’s success and require close attention because of their complexity. The Opinion Makers who are not ideal personas may request features that veer us away from our unique selling proposition and the appeal to the core group. Active Fans offer their opinions less frequently but share more information with others; they influence prioritisation of our product/feature roadmap. And although they may not generate ideas, they help us gauge which of the Opinion Makers’ ideas resonate.

Medium Priority Active Fans and Close to Ideal Persona (or) Opinion Makers and Somewhat Ideal Persona (or) Bystanders Who Are Ideal Persona. These groups occupy a medium priority when it comes to listening to the voice of the customers. They are a good gauge of feature-set prioritisation but occupy a supporting position to our earlier groups. The feature set, critiques and ideas generated by this group may or may not be applicable to the product, and their shares may not talk of the core appeal. Focus on looking for off-notes, criticisms and complaints from this group.

Low Priority Active Fans and Somewhat Ideal Persona (or) Bystanders Who Are Somewhat or Close to Ideal Persona. It is ironic that most of the actual buyers belong to the medium- and low-priority groups. After all, hierarchically, most people are Bystanders, not Influencers. These low-priority users have a low output when it comes to generating new content about our products; they are more likely to be the audience for such content. Even if some content is generated, it is unlikely to influence the masses.

At Video Plus print®, we listen to real people, not abstract personas. While personas are immeasurably helpful, real users are a more absolute value. Knowing your customers is critical; knowing which of your customers’ voices to value the most is key to keeping your product and roadmap prioritised and profitable.

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                 10 Stats That Will Impact Your 2016 Content Strategy One of the biggest advantages of online marketing in a tight, competitive market is a company’s ability to quickly produce and distribute relevant, timely content that grabs the attention of customers. And now that 2016 is just around the corner, many marketers are reviewing their successes and failures from the past year to inform tactics and strategies moving forward. With that in mind, take a look at 10 stats that will help you create a content strategy that rocks you past the competition in 2016. Let’s Dive into the Stats. 1. Only 35% of B2B content marketers have a documented content strategy. If you aren’t part of this 35% of B2B content marketers, what’s stopping you? A content strategy is no longer a “someday” project for an intern; it’s what’s going to help you keep your skin in the game and increase the number of “touch points” for connecting with your target audience. 2. The average return on an email marketing investment is $44.25 for every dollar spent. Ladies and gentlemen, email marketing is NOT dead, and should definitely be included in your future content plans. This is a huge return on marketing dollars invested, and that kind of ROI adds up. The key is crafting an interesting email marketing campaign that engages users and nurtures them toward purchase. 3. B2B companies that blog generate 67% more leads per month than those who do not blog. A blog can be one of the most powerful weapons in your content arsenal. And benefits go beyond thought leadership and engagement. As this stat shows, blogs have a huge impact on lead generation. But to get the most out of the channel, it takes planning, collaboration, and consistency. Without these elements, a good blog will quickly go bad.

4. 37% of marketers say blogs are the most valuable type of content marketing.If you aren’t already blogging regularly about topics relevant to customers, you are losing significant online market share. Remember, focusing on education in blog posts is a must. Grasping for a sale in every post is a major turn off, although linking to items or services for purchase is perfectly fine. The more you can provide value, the easier it is to get people to click around the site, come back more frequently, and build the kind of trust that leads to a purchase decision. 5. 72% of marketers think that branded content is more effective than magazine advertisements. 69% say it’s superior to direct mail and PR. Branded content rules the roost. And with all of the information flying around the web, quality content helps you stand out as an expert in your field. People don’t always enjoy being blatantly advertised to, but they do want to read information that comes from a trusted source, enriches their lives, and can be applied to their careers. By developing more branded content in 2015, you are creating an easy way to be seen as a thought leader and go-to resource for your target audience. 6. Interactive content—such as apps, assessments, calculators, and quizzes—generates conversions moderately or very well 70% of the time, compared to just 36% of the time for passive content.Beyond the passive content in print and online, make room for interactive content. Apps, quizzes, polls, and other “functional” pieces entice people to participate and share their thoughts or results on social media. Interactive content adds a whole other dimension to “word-of-mouth” advertising, and is pushed through more diverse channels by people outside your business.And if you need more convincing, interactive content also drives 2X the conversions.

7. By 2017, online video will make up nearly 70% of consumer Internet traffic. Online video has always been a powerful tool, but it’s becoming more mainstream for businesses of all sizes. The combination of visual and audio elements adds an immediately engaging, human, and emotional touch to content. And as mobile viewing stats continue to increase with the rate of technology advancements, video has more outlets for potential “eyeballs” than ever before.

8. Three-quarters (75%) of executives said they watch work-related videos on business-related websites at least weekly; more than half (52%) watch work-related videos on YouTube at least weekly. Videos and podcasts geared toward executives are a great investment for a variety of reasons. Not only are executives more willing to purchase after watching a video, but they also share videos with colleagues, creating a valuable business and social dynamic around the video experience.

9. Social media has overtaken pornography as the No. 1 activity on the web. This is a milestone in the Internet Age, and solidifies social media’s top spot in shaping a strong content strategy. People use digital networks to connect over shared interests and have real conversations. Being part of these interactions gives businesses the opportunity to engage with target audiences in a meaningful way, and provides insight into developing trends and news. 10. By 2020, customers will manage 85% of their relationships without talking to a human. We all knew that the rise of the machine was coming, but the impact it has on your content strategy is still under construction. Now is the time to figure out how to automate key aspects of the sales process and add personalisation into your content strategy. Tackling this in 2016 will help you match the needs and expectations of your customers, and will keep you ahead of this trend instead of struggling to catch up.Now is the perfect time to ramp up your content strategy for 2016. These stats provide insight into what marketers and, more importantly, customers / buyers find valuable in today’s digital world. What will you take into 2016?