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Sales and marketing, even in the digital marketing age, must coexist and understand the role each other plays in your business. Whether your business is entirely online and uses eCommerce or your click-and-mortar sales team uses a mix of physical sales and online lead generation, the ubiquitous Sales Manager and Marketing Officer must work hand-in-hand. In this article, we are going to discuss the challenges that a salesperson faces in the age of the digital website and transparent world of information. We will also touch on the need for marketing help from a strategic and tactical point of view. And finally, we will highlight the need for sales and marketing to understand the psychology of the buyer in a digital world. The sales process in the digital marketing age has changed but the psychology of the buyer has not. The successful salesperson has upgraded their toolbox. The role marketing and advertising plays has changed but the need to generate leads has not. The uniqueness of the digital age is the lead source. Did the prospective customer initiate contact from the physical sales process (walk into the facility, phoned in, met at a live event) and the online sales process (filled out a web form, engaged via social media or called after reviewing your website)? Read this article: https://viralsolutions.net/sales-and-marketing-process-digital-age/ October 27, 2017 by Thomas von Ahn

All that interaction is attractive to brands in its own right. However, other factors including a desirable demographic and a platform that has a clear monetization strategy in place give Instagram the edge over its competitors such as Pinterest and SnapChat. Need help with the social media side of your marketing? Request a free consultation with Viral Solutions today! Read this article: https://viralsolutions.net/interact-audience-instagram/

Is religion dying? This question begs asking, what with the rapid and consistent decline of American membership in religious houses and groups, according to Gallup. For the first time in eight years, the numbers dropped below 50%, based on that same report. The decline of religion in the U.S. might seem alarming, but it is a learning opportunity for church leaders to adapt to the changing views of religion. In this blog, you’ll learn how to identify those opportunities and utilize the best approach to make the most of them. Enlisting the help of experts to assist with creative ways to keep your church growing is one of the best investments you can make. Learn more about our church marketing services today! Share your knowledge and gain exposure by becoming a guest author on our blog! Learn how to write for us. Read this article: https://viralsolutions.net/decline-of-religion-in-the-us/

Marketing has been associated more with the secular world than with the church. Many people associate marketing with profit-making, which may not be an objective of a True Gospel-preaching church. However, the church, too, requires a clear marketing plan and strategy. Here are common church marketing mistakes to avoid. Read this article: https://viralsolutions.net/avoiding-church-marketing-mistakes/ August 13, 2021 by Christine

Search engine optimization (SEO) can be complicated given the countless factors you need to master. And with everything there is to strategize, it’s easy to overlook the finer details. But just like anything else in SEO, these small details can have a significant impact on your rankings. That’s why it’s important to know what a URL slug is and understand how to create one properly. Slugs play a role in an effective SEO strategy. Let’s learn why they are important and how to optimize them… Read this article: https://viralsolutions.net/what-is-a-url-slug/ February 14, 2022 by Caitie

The first two mediums that many people initially think of when they hear “advertising” are television and radio. Television spending in the United States alone in 2020 accounted for a whopping $60 billion in marketing expenditures. That said, television is only the second most profitable medium for advertisers behind Internet ad spending. Among advertising channels, it is significantly lagging in terms of pure performance. The changing landscape of advertising has been in motion for many years now. But it seems like some people are caught a little behind the times. Diligent marketers looking for their next opportunity need to look for additional advertising channels beyond television or radio that have serious potential behind them. Some readers at this point may scoff at the notion that they don't understand the importance of Internet advertising. They are already plowing money into Google ads and Facebook marketing materials as well. For a long time, these two methods of marketing were highly effective at getting their point across. However, even this is not enough any longer. Privacy changes at Facebook and constant tweaks to the Google algorithms make it more challenging than ever to get your marketing materials to hit their peak performance. Thus, we must look at alternative ways to get the point across to your ever-expanding audience by maximizing your appropriate advertising channels. Read this article: https://viralsolutions.net/advertising-channels/ October 28, 2021 by Jon Maday

Website design is almost unrecognizable compared to the days of plain text. Today's websites are not just tools for information but also hubs of entertainment and collaboration that meet the demands of an ever-increasing online world. The current era has also seen the rise of highly dynamic websites with constantly changing elements, adapting to their users' needs and enhancing load times. In fact, despite the uncertainty of times and COVID-19 wreaking havoc, web design in 2021 continued to grow and evolve into a new golden age of website design. Businesses, small and large, made massive updates on their websites, which led to better user experiences across the board. As you prepare to expand your digital presence in 2022, here we take a retrospective look at some of the great website design examples from 2021 and what makes them so impressive. Read this article and view the websites we talk about: https://viralsolutions.net/great-website-design-examples/ February 11, 2022 by Marisa Fritzemeier

With the increased reliance on technology and automated tools, many marketers and business owners lose sight of what drives business growth—relationships. It’s easy to dismiss human connections when you have social media, apps, and other software for marketing. But knowing how to nurture business relationships is critical to building and expanding your business. According to the 2017 Gallup State of the American Workplace report, organizations committed to strengthening business relationships had a 20% sales increase and a 10% customer metrics increase. (These aren’t numbers to scoff at!) Of course, every business is unique, but this shows that other methods aid business expansion. Read this article: https://viralsolutions.net/how-to-nurture-business-relationships/ If you want to get professional insight and advice on developing a suitable marketing plan and building stronger business connections, schedule a free consultation with us!

What if you had only 24 hours to get 100 product sales or risk your business going under? Before pinching yourself to wake up from this nightmare, consider that this scenario may not be as grim as you think. That’s because you always have the chance to increase your numbers by running a flash sale promoting your products at deep discounts. Flash sales are sales events that pack a massive punch in a short period. Running a flash sale could potentially generate a 35% lift in transaction rates and bring new and returning customers to your business. But, here’s the thing… Just because flash sales can be lucrative doesn’t necessarily mean they will work for you. To ensure the best results possible, you need to prepare fully, set specific goals, and know your audience to tip the scales in your favor. In Part 1 of this series, we discussed…

What flash sales are

How you can benefit from them

How to prepare for them the right way

In Part 2 below, we will provide tips on executing and marketing these time-limited sales and promotions from start to finish. We’re going to take you through three phases of running a flash sale. Each stage is critical to the success of your sale and maximizes its potential to drive future revenue and growth. Read this article: https://viralsolutions.net/the-ultimate-guide-to-running-successful-flash-sales-part-2/ November 12, 2021 by Thomas von Ahn

In August 2022, Google announced a new update emphasizing “helpful” content. This update, which finished rolling out on September 9, is designed to provide searchers with more original, authentic, and useful content. It introduces a site-wide ranking signal used (along with many others) to evaluate pages for ranking purposes. In other words, it's an effort by Google to “unspam” the web by pushing irrelevant and low-quality content further down in the search results. Google's mission is to ‘organize the world's information and make it universally accessible.' Ultimately, this update is just another way they're working to achieve that mission—encouraging website owners/content creators to take a people-first approach to content and offer real value to searchers. So, what exactly is helpful content? And why is it so important? Let's take a closer look… Read this article: https://viralsolutions.net/helpful-content/ Need some help reviewing the content on your site and your marketing in general? Request a FREE marketing audit today.

Modern marketing is about more than just informing — it’s about engaging. Marketers are expected to create campaigns that engage their audiences, encouraging them to take action and become customers who keep coming back again and again. Content marketing has become one of the most effective ways to engage an audience. About 70 percent of marketers are creating more content today than they were even just a year ago. But the field of content marketing has become more than just blogs, articles, and videos. Over the last few years, we have seen the rise of interactive forms of content, which are expected to be one of the dominating marketing trends of this year. Read this article: https://viralsolutions.net/marketing-trends-series-rise-interactive-content/ June 1, 2017 by Christine

Even before the pandemic, nonprofit organizations were already wrestling with the difficulty of generating donations. Encouraging gifts from donors requires a lot of strategic effort. You need to nurture every step of the process—from prospecting to communicating and making the most of every gift you get. For an organization that relies on gifts and donations for survival, a systematic moves management approach can help. In this digital age, it’s time to embrace technology and digital fundraising methods so you can drive donations for your organization more successfully. Read this article: https://viralsolutions.net/moves-management-successful-fundraising/ September 17, 2021 by Thomas von Ahn

When designing the front-end of a website, the line between development and design can often be blurred. It's ultimately the front-end developer’s job to take the designer's vision and translate it into the HTML and CSS calls that bring it to life on a web page. However, having a firm understanding of fundamental CSS concepts will aid the designer in creating a layout that is more efficiently and accurately translated into front-end code. This post is not a full overview of everything that CSS is capable of. Rather, it's an introduction to the basics of how things work. A guide to help designers understand the tools that will ultimately render their creation for users. Read this article: https://viralsolutions.net/css-concepts/ October 19, 2021 by Marisa Fritzemeier

Storytelling was Jesus’s choice of communication style. As He walked with His disciples and spread the holy Word, He did so by sharing parables to exemplify His teachings. As a result, Jesus managed to build a loyal following of thousands. The modern church should take cues from Jesus and tap into the power of church storytelling to invite new members and deepen their connection with current members. Brands often rely on storytelling to increase brand awareness and recall, and churches should definitely be incorporating storytelling techniques into their marketing efforts. Let’s discover the different ways to use the power of telling stories to get the word out about your church. Read this article: https://viralsolutions.net/church-storytelling/

As COVID-19 rapidly affected our families and friends, businesses and schools had to make quick decisions to keep our communities safe. It boiled down to two choices: close altogether or operate remotely. Churches were faced with the same conclusion – and still are. Congregations are beginning to embrace the church live stream. However, churches are finding their fears of using technology to be largely unfounded and the benefits to the church's growth to be much more significant than they could have imagined. Read this article: https://viralsolutions.net/church-live-stream/ September 15, 2021 by Christine

Many church leaders struggle with building out a major church marketing campaign and seeing it through. As a result, they’re often disappointed with the results. If this has been the case for your church in the past, it’s time to revisit your approach. After all, your church might be doing something good, but you'll always fall short of your goals if you can’t make people see that. Marketing from a church standpoint isn’t about business; it’s about helping your church grow so that you can make more of an impact within the communities you serve. Church marketing is about reaching the lost and disciplining the flock. This will take you through the crucial steps you need to build a cohesive marketing campaign for major events, projects, and other initiatives. Read this article: https://viralsolutions.net/building-church-marketing-campaign/ If you need help with church marketing, schedule a free consultation with our team! Learn how we can assist with any upcoming projects and help your church grow.

Now that video is a critical part of every effective marketing strategy, you may be called on to make videos for your company’s social media and website. Since most companies don’t have the resources to hire a video production crew, you may have to do it alone and learn how to film yourself. Even if you have experience making videos, the idea of presenting, recording, and editing your film may be intimidating. Just watch the credits on your favorite TV show to get an idea of how many people are involved in producing it. To film yourself, you will have to juggle many of those tasks alone on tight deadlines to keep up with the demands of everyday marketing. Fortunately, you now have digital equipment and software at your disposal that can perform many tasks instantly, which once would have required an army to achieve. Read this article: https://viralsolutions.net/how-to-film-yourself/ If you need any help with your video marketing strategy, ask for a free consultation with Viral Solutions today.

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