Victoria Johnson

~Blog for my Design class!~

[vjohnsondesign]

Final Project 3: Abstract Photo Series

The original idea of water nail art had to be scraped since the blue wouldn't work properly. Instead I just panted the caps with the polish.

Even though this wasn't my original idea I do like how it turned out. I changed something in each picture to give them all individual focal points.

The illusion of space is created through the shadows and lighting in the images

The color scheme is both analogous (blue/purple, yellow/orange) and complementary (blue/orange, yellow/purple).

[vjohnsondesign]

Session 14: Project 3

These are the two designs I'm currently thinking about using. I plan on using nail water art to decorate each cap with different designs. 

I want the main color scheme to be cool colors such as blue and purple designs on each cap. 

I'm debating making a yellow and orange cap and putting it in as the focal point design or possibly gluing it on top of one of these designs in one of the areas between four caps.

[vjohnsondesign]

Session 14: Ad Analysis

Source

1.       In this ad you can see an example of the whole before the parts. At first glance you see the skull, but on a closer look you notice it’s actually a reflection in a round mirror of a girl and the room she’s in.

2.       This ad also shoes organized negative space. The parts of the image not being used as the focal point are still filled with things that fit the focal point. The room is furnished with furniture so that it doesn’t look empty.

3.       There is both a secondary and primary focal point in this ad. Depending on how you look at the ad the Skull could be considered the primary focal point since it is the first thing you notice. The Secondary focal point is the girl looking into the mirror.

4.       The image is asymmetrically balanced. The furniture on either side of the mirror helps balance the add while being different at the same time. The word Doir is sideways and in the upper left balancing out the image of the perfume bottle and the word Poison in the lower right.

5.       This ad is more curvilinear in nature. There are a lot of curved and rounded shapes and edges in this image, while there are few if any pointed edges.

6.       Gaze motion is used to show the woman looking into the mirror. Your eyes follow her line of sight to see that she is looking at her reflection.

7.       Every real item in the photo fits the human scale. The items are sized exactly how you would expect them to be in person. The image of the girl helps solidify this.

8.       There are a few different textures that can be seen in this image. You can see the smooth textures such as the walls and mirror. There is a cloth like textures of the chair in the lower left. The chair in the lower right seems to be made of leather like material. The desk and small table have a wooden texture. The seat she sits on seems to have a more shiny silky like texture.

9.        The picture shows an illusion of space. By cutting off the furniture on the ends of the picture you know the room is much bigger than just what the image shows. You can also tell there is a distance between the girl and the mirror as she overlaps the front of the table.  There are many other items placed in front of each other in order to show depth to the room.

10.   The colors are mostly dull and darker, where as the shapes making up the image of the skull are brighter to make it stick out more. The only bright color in the image is the pink used in the word Poison and the off white color used to create the image of the skull.

[vjohnsondesign]

Final Project 2: Texture Composition

The main focal point in this composition is the tallest purple tower.

The texture was created through food colored paper mache and water bottle lids.

The items used are:

illustration board

two sheets of poster board to form the shapes loosely

lots of paper towels (about a whole roll or so)

flour and water to create the paste

blue and purple food coloring

water bottle lids

hot glue

paper tape

scissors

I knew that the towers would become soggy and collapse in on themselves to an extent and I thought that could also help add texture. To make the shapes a bit more stable i did stuff a few of them with paper towels. I was still able to place the project on the wall with four or five tacks which was a little surprising. I thought I'd need much more than that with how heavy the project seemed to be.

[vjohnsondesign]

Project 2: Progress snap shots part 2.

This time I've taped the pieces in place and used four tacks to hold it up on the wall to make sure nothing would fall out of place or move too much. Once I start putting the paper mache on the shapes it will be even more sturdy. Another thing I decided to do was make the shapes more slanted instead of normal cylinders.

[vjohnsondesign]

Project 2: Progress snap shots

The pictures show a top view and tilted view to better show the height. There are three different layouts in all. These shapes are just my construction shapes that i'll be using to help hold the paper mache in place. Once I have the paper mache on it should look smoother but still have the texture of the paper towels i'll be using along with the texture of ripped pieces. 

I'm still debating putting water bottle lids on certain parts of the cylinders, such as the sides of every other cylinder or maybe just the taller one to give it more texture and stand out.

[vjohnsondesign]

Session 11: Ad Exercise

Source

The focal point of this ad is the car itself. It is basically centered and the largest thing on the ad.

The car is larger toward the bottom of the ad, as such the writing above the car is larger to balance this out. There is writing above and below the car to balance out the ad as a whole.

This ad uses cool colors, having the car and the words in different tints of blue. The background is black to make the blues pop out more. The logo has a circle of warm coloring around it in an orange/yellow color.

This ad would be realistic. It an actual car that people can go out and buy for the right price.

By looking at the car you can see that it has a very sleek and smooth texture to it. Even the lights seem to transition smoothly without sticking out or away from the car very much.

[vjohnsondesign]

Project 2: Idea 3

For this idea i thought about taking an illustration board and building up from it. the darker the color the higher up the object. For this I would use paper mâché.

Items needed:

illustration board

newspaper (or a substitute paper that works)

water and flour for the paste

cardboard or poster board to help build up the shapes. (possibly paper towel/toilet paper roles?)

maybe paint or leave it as is

[vjohnsondesign]

Project 2: Idea 2

This idea is to create shapes from tissue paper that's been wrapped around the end of a pencil and then glued in place. In the end i play on the shapes having more smooth sides, working with a laptop mouse isn't easy.

Items needed:

4 different colored tissue papers (yellow, blue, green, black)

glue

backing to glue pieces onto

[vjohnsondesign]

Project 2: Idea 1

My first idea is to create spheres made from water bottle lids and have them hanging from a strip of illustration board or possibly something else that won't bend easily.

Items needed:

Lots of water bottle lids

string/yarn

sturdy strip of some sort

hot glue.

Possible other materials:

maybe creating the spheres from something else and gluing the lids to that shape instead of just to each other.

[vjohnsondesign]

Session 10: Texture

Source

This ad shows a tooth that has cavities. It has a smooth texture on the outside, but on the inside of the cavity area it seems to have a rougher more rock lick texture.

The focal point here is definitely the cavity areas that are opened and designed to look like a city made of rock. 

There is rhythm to the design of the window like areas of the buildings.

The smaller cavity area seems to be balanced out by the logo in the opposite corner of the add. Without the logo there the ad would seem more asymmetric.

[vjohnsondesign]

Session 10: Texture

Source

This ad for the MMA has a bunch of different textures to it. The beard looks like rough scales more than soft hair. The fingernails seem like stone.

The mans hand is distorted by the shapes and textures used to create the fingers.

The focal point of this ad is the man holding his instrument. Without the instrument in hand you wouldn't likely notice this to be an ad for music right away.

The ad utilizes complementary colors, using mostly red for the man and green for the background. This allows the eye to more easily see the shape of the man.

[vjohnsondesign]

Session 10: Texture

Source

This is an older ad for Angel Soft that originates from the actual website, but I found it under the source linked above.

This shows texture in an obvious way. It's comparing the toilet paper to clouds in softness. You could also say that it's as soft as a baby's skin. 

The image is asymmetrically balanced, being heavier on the left side than on the right. 

The baby angel seems to be more of a focal point in this ad than the toilet paper itself does.

The toilet paper shape is distorted to be much larger than reality. The baby in the picture makes the roles of toilet paper seem like a large pillow more than actual toilet paper.

[vjohnsondesign]

Project 1: Final

[vjohnsondesign]

Session 9: Shape/Realism/Idealism Ad

Source

This add shows rectilinear shapes. The couch is composed of different rectangular shapes.

The couch itself is asymmetrically balanced having one side coming out further than the other. The couch is composed of a repeated shape pattern broken only by the third seat. The third seat being larger than the others makes it the focal point of the couch, attracting attention of possible buyers .

[vjohnsondesign]

Session 9: Shape/Realism/Idealism Ad

Sourse

This ad is an example of idealism. When you go to a fast food place, like Burger King, you expect to get what you see on the ad, but in reality the sandwich is typically half the size and squished. You almost never get anything that looks the same as it does in the ads.

There is balance in the way the words and logo are placed above and below the sandwich. the top is slightly slanted to match up with the slanted logo, but at the same time it is much larger than the logo to match up with the words below the  sandwich. While the sandwich is the focal point your eyes are also lead to the logo for Burger King in the lower right corner. The colors of the logo make it stick out from the black background, drawing your eyes to it.

[vjohnsondesign]

Session 9: Shape/Realism/Idealism Ad

Source

This ad falls under distortion. One image of the girl is distorted to make her look different than how she really looks.

The ad also seems to be balanced by the girl on either side of the mirror. This balances out the left side with the right side. The girl is the focal point of this ad. It wants to get your attention and show you the difference through someone with an eating disorders eyes. Even though the girl isn't looking at you you are tempted to see what she is looking at, the mirror. This is an example of gaze motion.