Process Journal: Reflection
The creative problem solving process contains seven steps â accept, analyze, define, ideate, select, implement, and evaluate.
Accept In the accept phase, we try to understand the problem, create motivation for it, and become responsible for devising a solution. There are many times when Iâve rejected a problem, only to find salvation in others who were more ambitious than myself. Just speaking with them innately sparked creative passion to a solution. The acceptance phase doesnât have to be a solitary task, but rather it can be a group therapy session, where you vent your feelings to your team.
Analyze In the analyze phase, we explore the challenge in a number of ways â journaling, idea dumping, data collecting, competitive analysis, pattern recognition, and more. I find that the analyze phase can be enhanced by carrying out tasks with a teammate. This will help you guys discuss the problem together and add a different perspective on the artifacts collected. By working closely in this phase, your teammate will bring insight to you that you wouldnât have otherwise.
Define In the definition phase, you are identifying key issues, redefining the problem, naming key tasks, and developing a persona. Lastly, the audience and measurable objectives are established after the fact. This can be improve significantly if we reversed the steps, looking into the audience and measurable objectives first. By establishing project constraints to help meet project goals, you facilitate the definition process by helping to eliminate ideas that do not meet objectives. The audience is also important to think about when defining the problem. They are your target demographic and if the problem definition doesnât meet audience expectations, then you may have to redefine the it.
Ideate  The ideation phase involves brainstorming either by yourself or with a group. I find that there are excellent group brainstorming techniques that will help shift your perspective, leading to fresh ideas. For example, an empathy map forces you to think about the user â what theyâre feeling, thinking, seeing, and doing. As a group, we can user stickies to list out user goals or scenarios and continue until weâve listed out everything. Then, we can list out specific features that would satisfy that specific goal.
Select In the selection phase, you choose a solution from the ideation phase as you validate each option against the initial objectives. To improve the process, you can use a variety of techniques. A red route analysis can determine the importance of product features and the percentage of your users each feature will impact. You can identify constraints based on resources (financial and human) to help understand the practicality of the solution. We can see what competitors are doing and evaluate the market. These techniques will help us select the best possible solution.
Implement In the implementation phase, the real work begins as the team formulates the steps to create the product. The actual product development occurs, communication is critical to the project success. A software management tool like Pivotal Tracker or Jira would improve the team dynamics immensely. Itâll help the team manage the tasks and the project manager to understand the current progress. Slack, an online collaboration tool, has been excellent resource in helping my team at work stay connected.
Evaluate In the evaluation phase, you receive feedback on the design solution from peers, user journal to self-evaluate performance, reflect on mistakes, and self-manage the next steps. Evaluation can be vastly improved with anonymous feedback, where people can talk freely without penalty.













