WCRS Strategy

[wcrsstrategy-blog]

Google Trends - Hot Searches

A visualization of the latest hot searches from Google Trends.

[wcrsstrategy-blog]

KFC go transparent.  Following McDonald's lead and explaining produce origins, company ethics and process.

www.kfc.co.uk

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Nutella shoot themselves in the foot.  The marketing department must be fuming.

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17 mind blowing facts about the over 50s

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"I was sent on assignment by the Financial Times Weekend Magazine to photograph people and places in and around Rugeley. A former coal mining town, Rugeley has struggled during the UK’s current recession, with high unemployment being a particular problem. The arrival of Amazon to occupy a huge warehouse in the town was originally seen as being a boost to the local economy, but has it turned out that way?" 

Inside Amazon

[wcrsstrategy-blog]

The New Marshmallow Test: Students Can

This shows just how distracted we are by technology. Though it focuses on students, I think we can be safe to say findings can be extrapolated to the wider population.

[wcrsstrategy-blog]

Leveraging consumer habits

This is one of the best articles I have read on how companies use what they know about consumers habits...

Your shopping habits reveal even the most personal information — like when you’re going to have a baby.

[wcrsstrategy-blog]

1993 vs. 2013

[elisaedmonds-deactivated2016061]

[wcrsstrategy-blog]

The traditional class categorisation has had an overhaul, courtesy of the BBC who have teamed up with two Professors of Sociology from the LSE and the University of  Manchester. 

It’s pretty interesting stuff: a new way of measuring class, which doesn’t define class just by the job that you do, but by the different kinds of economic, cultural and social resources or ‘capitals’ that people possess.

You can take the test via the link embedded in the header, but useful to think about some of the audiences we have through this lens…

NB:  the full academic write-up in the journal of sociology here http://soc.sagepub.com/content/early/2013/03/12/0038038513481128.full.pdf+html

[wcrsstrategy-blog]

This is the type of advertising that the America does so well.  It's a simple gag.  But it's how you tell em, huh Rik?

[wcrsstrategy-blog]

No surprise but mobile advertising has tripled to £500m in 2012.

Total digital ad spend hit £5bn for the first time. 

Maths bit: Mobile makes up 10% of digital spend and is growing faster (148% YoY) than: search, display, social, TV, radio...

[wcrsstrategy-blog]

Research shows what duration of certain activities in a day would lead to optimal happiness....including 106 minutes of sex

[wcrsstrategy-blog]

Coca Cola go all 'Happy Calorie' and health conscious   This looks like a response to some of the negative press they'e received over the last year or so about the sugar and calorie content of their drinks (see Alex Bogusky's spoof polar bear ad, views >2m).  It's definitely not up to their normal quality.

[wcrsstrategy-blog]

St Peter's Square 2005 (Pope Benedict) and 2013 (Pope Francis)

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Carlsberg releases a cider (who doesn't?) and lays into Apple. It's quite funny - they have an inexhaustible number of puns.  It does highlight that they don't appear to have anything interesting to say about the actual cider. But staying away from 'apples in an orchard' might just be a good thing.

[wcrsstrategy-blog]

Google has launched a Realtime API for Google Drive, enabling developers to create apps that can tap into Drive's real-time editing capabilities.

The API provides developers with collaborative versions of data objects such as maps, lists, strings, and JSON values, which are automatically synchronized, and all modifications to them are stored. Developers can create apps that read from and write to these objects like any local object.

If the basic set of objects isn't enough, developers can also create custom objects and references, which includes trees and arbitrary graph structures.

Companies such as Neutron Drive, draw.io and Gantter are already using the new API,according to Google. Other interested developers can check out the Google Drive Realtime API technical documentation here.

[wcrsstrategy-blog]

Mainly about product development, but interesting food for thought.