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@webdesignanddevelopmentaustralia
The success of an e-commerce enterprise does not solely depend upon having a high-performance e-commerce store.
E-Commerce stores in Australia and all over the world usually have to deal with online threats like spamming, phishing, and theft of user data. The solution lies in finding a secure and reliable platform and taking steps to reinforce the security.
Magento, being the best and highly customizable e-commerce platform is used to create storefronts online.
How To Leverage Web Design To Boost Sales For Magento Store
Success in e-commerce business greatly depends on aesthetics of an online store. Customers shop on the basis of what they see on the screen. For this reason, a website that has an appealing presentation is bound to do well. Magento is a good choice to create good-looking and high-performance online stores. The platform has a range of features that enable you to create an impressive design. Therefore, website design is something that you must discuss while availing Magento web development services. Here are some ways that a well-designed website can be used to boost the sales for your business.
Read About: 4 Measures Which Can Boost The Performance Of A Responsive Site
Why Magento Serves As An Ideal Platform For An Online Fashion Store
The dynamic nature of fashion industry makes customer acquisition a huge challenge for the sellers. With trends changing at a consistent speed, it becomes important to reach out to the customers and tell them that you are keeping pace. Taking your fashion business online is a great idea as it facilitates constant connection with the shoppers. At the same time, you have to be sure about using the right platform for building your online store. This is vital for delivering a great shopping experience and converting the visitors into loyal shoppers. Magento, the popular e-commerce platform, makes a great choice for creating aesthetically superior and high-performance fashion websites. Its powerful features enable you to add amazing functionalities that guarantee excellent results for your store.
Internet Marketing Plan To Build A Brand For Your Online Store
Today the best way to sell is on the internet but the huge competition in the online space makes it a challenge. While building a robust and attractive online store is one aspect of e-commerce success, creating a brand is another key aspect of the same. You may have hired the best Magento development company to take your business online, but nothing can be achieved till your brand becomes a recognized one. Online branding is very different from conventional branding as it requires your business cut through thousands of competitors and be visible to the buyers out there. For this purpose, you have to apply a perfect mix of internet marketing strategies that not only boost traffic to the store but also reflects you as a recognizable brand.
Internet Marketing Strategies To Influence Growth Of A Magento Store
Once you decide to take your business online, building an online store is the first thing to do. The store should be visibly appealing and functionally robust so that it gives an excellent shopping experience to the user. Magento makes an apt choice of a platform for developing such a store that has all the features you would want. But the job does not end with having one created by the best Magento development company. The real challenge is to get buyers who bring revenue and long-term branding so that your enterprise can sustain in the competitive e-commerce scenario.
Best Plugins to build an eCommerce website with WordPress in 2017
Wordpress is steadily gaining it's hold on the eCommerce sector, thanks to its set of wonderful plugins and available features that help in the development of a flawless online store. A beautiful storefront, rich interface, and a great deal of flexibility, all urges a client to employ it as the platform of choice during eCommerce Web Development. The year 2017 will witness further growth in WordPress and its usage as an eCommerce platform.
With a huge percentage of internet users accessing the internet through mobile and tablet devices, it has become important for individuals and businesses to make a website responsive during the web application development process itself.
How To Create An Optimum Online Presence of Your Business?
Today, the first step to fulfilling any need starts with an online search. And thus, search engines see a wide range of searches spanning from physical goods to digital services.
How Internet Marketing can Take Your Business to Next Level?
Internet marketing is becoming popular day by day among companies after discovering benefits of promoting services and products online. It allows to make personal connection with consumers and delivering valuable content through personalized communication and low cost, or you can hire Internet marketing company for this purpose. Below given are various benefits of internet marketing that can take business to next level:
Convenience:
Internet marketing enables you to stay connected with consumers 24*7 without any worry of overtime payments for employees or store opening hours. Customers can learn about your product or business while sitting at the comfort of home. Some companies such as Zend framework development company are getting a lot out of internet marketing.
Cost
It is important factor when talking about internet marketing campaign. The cost for starting online campaign is really low as compared to radio, TV ads, and can deliver long-term results.
Reach
By marketing service or product online, you can overcome various barriers such as distance. Internet marketing can extend reach across the world and improves opportunity growth. Many companies had experienced this difference.
Personalization
You can customize your advertising techniques to target audience and ensure that your service and product will be recognized by them on time. It also offers direct communication between you and your customers to build better online presence. Any online marketing company can perform this is in efficient way.
Social Media
Social media networks play a major role in advertising. With various social media networks including Facebook, LinkedIn and Twitter, one can easily embrace social media tools to online marketing campaign and take advantage of consumers.
Multitasking
One of the main advantages of internet marketing is its ability to attend millions and millions of customers simultaneously. Many companies loves this feature.
Time Effective
It is fast and easy to start as per your convenient time. For example, SEO company Australia has set up email marketing in matter of hours. Even you can do this for your business.
Today, consumers are buying services and products online. To set them apart from competition, Internet marketing is important. In nutshell, with the help of digital marketing company you can easily promote your service or product, and can improve consumer reach as well.
Amazing WordPress Theme Development Tools for Your Website
The days have gone when WordPress was used only to create blogging sites, today WordPress is considered as the strongest and fully fledged content management system and there are numerous famous websites build on WordPress Platform.
The main attraction towards WordPress is the luxury to customize the blank template to your desired design and integrating customized functionalities. Today you will see numerous tools and software that will help you to develop your own theme or your own plugin to have the extra edge. If you look at any online marketing company, they would prefer to have their website developed using WordPress as it is considered as the best platform for online or digital marketing.
Here are list of some simple plug-ins that will help in the development of themes.
Firefox and Chrome Developer Tools
The major browsers have in-built tools that help in the editing of any site as they will allow you to view and edit HTML and CSS of the site, work with JavaScript and all this you can perform from your browser window. Wordpress theme development becomes fun when you use features like this.
Firebug
It is again extension of Firefox browser that has lately become the favorite of WordPress designers and developers and it has the capability that gives you the authority to make changes in any live site.
Web Developer
This is the best tool for the designers who are looking for a tool to develop responsive design.
Pictura
This is a free tool that allows you to browse through the vast image database of Flickr and then select the image that you want to use in your theme.
Free Icon Maker
Whenever a website or app is developed most of the time is spent on the designing of logo and icon. However, using tools like “free Icon Maker”, the Wordpress plugin development process becomes fun.
There are numerous other tools that can make your life very pleasant if you are into WordPress development.
Why Magento for eCommerce Website Development?
Today you look any corner of the digital eCommerce world you will see everybody talking about Magento platform and most of the online stores are developed on it. However, have you ever thought why this much hype? Why Magento is so popular? Is it really so good? Well, Magento has such features and functions that we will discuss that makes it reliable and popular.
Everybody know that WordPress is the strongest content management system available in the market but now magento also has developed similar system taking to closer to WordPress when it comes to CMS, Magento Community Edition is the solution as it can be downloaded freely. Today most of the Magento developer Melbourne are making use of this latest features to make their customer happier.
Open Source Technology
The best part with open source technology is that a large number of developers always work round the clock to create updates and modifications in the original framework to increase the capability and functionality of the platform. Magento Web design has become fun for the developers because of these regular updates.
When a large group of Magento developers Sydney is working to extend the functionality of the website it clearly means that the framework would be getting new user friendly extensions and customized modules for other developers.
Scalability
Scalability is the best benefit of using Magento platform because it reduces the job of both developer and business owner. When you are starting your online store it may be small but with time there would be additions of many products, so every time you cannot go on changing the site or framework, so you need a solid solution that can work on both small and big sites similarly. Magento is the best solution for these kinds of issues because it can work without any glitch regardless the size of the online store.
Today you will find most of the big online stores are developed on Magento platform because let you have 500 products or 50000 products, it does not change the speed or other functions of the platform. So, once the online store is developed on Magento you can always sit freely.
Custom Theme Design
Now let any platform provide numerous themes or designs there would be some or the other customizations required to satisfy the customer. So, it is important for both platform and developer to enable customizations on themes and that part is effectively taken care with Magento themes.
There are numerous themes available from where you can select and then you have the options to customize it or modify it according to your requirement. Custom theme development has become the latest trend in the industry.
There are many companies coming under Magento development Melbourne who offer their customer the service of developing customized Magento themes from the scratch. This service also helps the customer in getting better results in search engine performance. Magento has in-built SEO functionality but then customization means that you will get better results.
WordPress is giving very tough competition to other frameworks and platforms by releasing regular updates. This regular update is making tough jobs of developers very easy and is getting many fans following WordPress. Today has become fun with so many built-in features of WordPress.
Must Know Built-In Options in WordPress for Developers
WordPress was launched for the people who enjoy blogging and it had taken the whole blogging market by a buzz, but today it has become one of the most popular eCommerce web development platform. It is also considered as the strongest content management system in the industry. Now the latest version of WordPress has many in-built options and functions that are very beneficial for the website owners.
Below mentioned are few of the latest built-in features:
Live Theme Preview
Now when you go through the list of themes that are inactive on the Manage theme page, you will see an option to preview that theme live. Once you click that option it will show you exactly how your website will look if that theme is selected.
This option is very beneficial for the developers who like custom WordPress development and it saves a lot of time. The preview will show your whole with the theme applied without actually applying the theme, so you can see it clearly and decide.
Theme Customizer
When you select theme preview option, you will also see an option called theme customizer that helps developers to edit and modify the themes according to their requirement. You have many options to work with like Site title, Colors, header and background images, Navigation and static front page.
The best part you can do all those changes without activating the theme, once all the changes done and you like it then you can hit the button “Save and Activate” to apply it on your website or else you can simply cancel it.
This option is now widely used by Wordpress developer Brisbane to change the themes of the websites regularly.
HTML in Image Captions
This option is been waited from very long as developers were frustrated because they were not allowed to add HTML to image captions and the main issue was there not option to create link in captions. However, now this problem is solved as it was never there.
Twitter Embedding
Do you remember how you had to embed tweets in your websites or pages? It was never much easier but today you can just copy and paste the URL into your WordPress editor and the job is done. Once the complete URL is copied you will find that all the links are active including Follow button, something to enjoy right?
Not only this many more functions are there where you just need to copy and paste certain codes and that has got many fans around the globe for WordPress.
YouTube Video Embedding
If your blog has a video then the chances of attracting more viewers are very high and it has become a trend to do so, but how? Well with WordPress latest version it is just task of few seconds, all you have to do is copy the complete URL of the video and the video will be embed in your blog.
All these above mentioned features and more have made WordPress as the main tool for the Australian website development companies.
3 tips on How Magento is the Right Marketplace choice
The learning curve of Magento as a successful e-commerce platform is steep in nature. The choice of what platform to choose when building an e-commerce based website depends on how user friendly, optimized and cost effective it is. By stating that the learning curve is steep it is meant that in the beginning a bit of a struggle is involved in understanding this platform. Still, it is considered to be the right tool for the job.
3 tips to state that Magento is the right marketplace choice: -
Powerful and Flexible Platform –
Magento provides powerful features of reporting, immense customizations, manages complex calculations etc and this is the reason most serious website owners are risking to use it for their Magento web design and development purposes. Using its powerful admin panel and usage of XML modules one can customize their online marketplace in whatever manner they desire.
Strong community –
One of the best features of Magento is the strength of the community it has. The contributors to various solutions are huge in Magento and hence whenever you are experiencing some kind of a problem or an error, some answers must be ready out there in some forums. One can take help of books, blogs, and forums in solving various issues faced while undergoing Magento development.
Enterprise version and Community Compared –
There are two software versions provided by Magento. One is the enterprise version and the other is the community version. Both have their individual functionality, pros and cons. Although the enterprise version of Magento is not much costly, yes the features, functionalities and support it has is immense. The scale of the community Magento has is huge and quite active. However, there occurs no guarantee of any kind that whatever solutions are recommended by the community will work out for your favor. The various community suggestions and plugins might or might not work out to solve your respective problem. The decision whether one will adapt to the enterprise or the community version depends on the individual himself and the kind of business or product he is offering to the world.
It can be concluded that when it comes to create an efficient user friendly online marketplace for your product or a service, it is not technology that you should always base your decisions upon. It is always recommended to step a little back and analyze the tools, features and functions offered so you can judge whether or not it is the right platform for your marketplace.