The Multimedia Creative

I am your MC to the media world. Master Conductor, Multimedia Creative, If it is media...it is relevant.

[webmc-blog]

The New York Times published "The Jockey," a 10,000-word profile of jockey Russell Baze. And the story has custom ad units for BMW.

[webmc-blog]

The Next Facebook — Musings About Text Boxes

As a millennial that has grown up on Forums, Instant Messenger and game chats or game chat-hack, I appreciated the tone and history placed in this piece.

It has now been six months since I documented my tenth grade sister’s technology habits. Intrigued by what I learned, I’ve gone on to ask ma…

[webmc-blog]

A great visual look at portions of the digital business world.

[webmc-blog]

Imagine combing this young technology with your smart phone and projecting to a wireless device on your big screen/flat screen TV/monitor. A potential tool for print enhancement.

[webmc-blog]

Google+ has always been a puzzle to me. After a few years of being on the platform...Why? Why does it exist and why can I not figure out that purpose, how do we utilize this product? Then PeerIndex Tweeted this info-graphic on Google+.

Here is what this graphic helped me learn:

The standout stat: 30% of users who make a public post, never make a second one. This means that even with only 8% of Americans having a Google+ profile and with 625,000 new users every day…that half of those users don't find Google+ interactive/easy to use. 

Another interesting angle, Hispanics are a key target culture to reach on the platform.

Single Males outnumber females, thus a tech minded place…or with Facebook statistics revealing such a heavy female use on Facebook, the males are maybe 'hiding' on Google+? =)

In short, Google+ still has an identity crisis. People don't get what Google+ is, how to use it effectively, or why to use it in the first place with other acceptable options they are familiar with.

[webmc-blog]

As a millenial, I value the print experience. I applaud SURFING magazine and want to share their stance with others. Print has a purpose friends, this gen-y guy is proof.

[webmc-blog]

This is a quick read article that analyzes where YouTube is now and a few quick facts that are important to remember. Let's celebrate multimedia, because YOU earned it...YouTube wouldn't exist without YOU.

[webmc-blog]

David Liu warms to his theme: "The whole debate about pay walls is misplaced. What was a consumer paying for in the first place when you think about traditional media? Was it really "the media" they were buying? Or were they paying for companies to put it in a newspaper, load it on a truck and deliver it? People were largely paying for the manufacturing and "productizing" of the content. That's no longer there anymore with online. The consumer isn't going to give you fat margins anymore just because they want the content."

BoSacks today had a wonderful article by a dotcom couple in New York. This couple founded TheKnot.com and print. This comment stood out as something many traditional media people need to dwell on more.

[webmc-blog]

Vulnerability could be interchanged with transparency or honesty, but the term suggests a deeper root of emotion and risk. Great leaders understand that life is not cookie cutter, it varies and with varying situations, you need varying responses. However, can it be a lifestyle? For me, my pride in integrity must look at transparency, honesty and yes vulnerability as a part of life.

[webmc-blog]

If you are a manager, boss, CEO or leader of any type, then these insights are worth reading and reflecting on. Great advice.

[webmc-blog]

Boy, that is a long way up...or down.

[webmc-blog]

This was an amusing, not so rant like, explanation of business with the government's compromises.

[webmc-blog]

"Advertising lets get real time" explains how modern technology exists to be dynamic and how we should plan with this ability in mind. Even with that being the major point, a more subtle item  stuck out to me.

"Even though I now subscribe to more magazines than I have ever before, the majority of them end up in my recycling bin the day they arrive. Why? Because by the time a magazine arrives in the mail its digital self has already been magically updated on my iPad."

This article hits home the importance of features. Writing news can be short and sweet to take less space with it's decline in relevancy in print. Or you can choose to go more in depth with it and offer insight, without spin, into the news. Either way, as ads need to be more dynamic today...news and print need to figure out life span as well.

[webmc-blog]

As a millennial, I find extra value in direct interaction and messages from people in influential roles. To know one's true thoughts, outside potential spin, is always enticing. The experience with content is also greatly enhanced by the subject or writer both being accessible and it just happens to be that in this moment, Twitter and Facebook are the current popular or 'best' ways to access these people on a one to one level.

[webmc-blog]

A wonderful and very informative infographic on web history. Thanks Megan!

[webmc-blog]

This was pretty interesting. I think this graphic tells a lot about what many of us already know with web content, but in a simple way.

[webmc-blog]

Is this the first true competition the iPad will face?