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Taco Bell & Wendy’s Double Down on Value Deals: A Reset in Early-2026 QSR Pricing Strategy

In early 2026, QSR value menus in the U.S. have re-emerged as a front-line growth lever. Responding to traffic softness in the U.S. fast food industry and tighter household budgets following heavy holiday spending, Taco Bell and Wendy’s have refreshed their value menu strategies signaling a renewed focus on affordable fast food pricing and clear entry-level price anchors.

Unlike short-term promotions, these initiatives reflect a broader recalibration in QSR pricing strategy and how brands communicate everyday value to increasingly price-sensitive U.S. consumers.

Why Value Menus Are Back in Focus in Early 2026 (U.S. QSR Market)

After several years of menu inflation across the U.S. restaurant industry, consumer behavior has shifted materially:

Household budgets tightened following elevated holiday spending and fast food traffic declines appeared across multiple QSR segments

Consumers became more selective, benchmarking deals against:

Pre-2022 fast food pricing

QSR menu price ladders

Cross-chain value meal comparisons

As a result, brands are prioritizing low entry-price clarity to rebuild visit frequency and protect traffic before customers even reach the full combo meal decision.

Taco Bell Luxe Value Menu: Resetting Entry-Level Fast Food Pricing

Taco Bell’s launch of the Luxe Value Menu represents a strategic reset in entry-level fast food pricing:

Multiple menu items priced under $3

Reinforces Taco Bell’s long-standing value menu leadership in QSR

Targets younger, deal-driven consumers seeking flexible, low-commitment purchases

This strategy strengthens Taco Bell’s position in the U.S. QSR value menu landscape, especially as consumers increasingly rely on small-ticket fast food purchases to manage spend per visit.

Wendy’s Biggie Deals: Expanding Value Bundles Across Price Tiers

Wendy’s refreshed Biggie Deals reposition the brand’s value meal bundles for budget-conscious consumers:

Bundles priced from $4 to $8

Maintains value perception while protecting brand quality cues like fresh beef

Designed to support families and repeat visits without aggressive menu-wide discounting

By offering multiple price steps, Wendy’s balances affordable fast food deals with margin discipline, a growing priority in modern QSR pricing models.

Strategic Insight: Entry-Level Value Is the New Traffic Defense

The renewed emphasis on under-$3 value items and $4–$8 fast food bundles highlights a key shift in restaurant pricing strategy in 2026:

Brands are defending traffic earlier in the ordering journey

Entry-level affordability acts as a frequency stabilizer

Value clarity now outweighs discount depth

For U.S. QSR brands, the goal is no longer to be the cheapest overall but to ensure no customer feels priced out at the first menu decision point.

Key Takeaways on QSR Value Strategy in 2026

Taco Bell and Wendy’s are leveraging QSR value menus to counter post-holiday budget tightening and declining traffic.

Entry-tier fast food pricing (under $3 items and $4–$8 bundles) is becoming a primary driver of visit recovery.

Consumers increasingly judge value based on:

Clear entry-level pricing

Logical trade-up paths within the menu

Consistency across value tiers

In 2026, winning the U.S. fast food value conversation isn’t about deep discounts, it’s about making affordability obvious, accessible, and repeatable.

Looking to track QSR value menu pricing, fast food price changes, or competitive value strategies across U.S. markets? Connect with us to access store-level menu pricing data, historical value trends, and competitor benchmarking to support smarter pricing and traffic recovery decisions.

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2025 State-Level Pricing Intelligence of the U.S. QSR Pizza Market

2025 has been a transformative year for the U.S. QSR Pizza Market, and Pizza Hut’s pricing strategy has showcased clear, data-driven shifts across multiple U.S. states. Instead of relying on broad national or regional assumptions, this Pizza Hut pricing analysis for 2025 highlights how real, state-level pricing behavior evolved in response to consumer demand, competition, operational factors, and localized market conditions. This approach delivers authentic U.S. pizza pricing insights, ensuring brands, analysts, and businesses gain a clearer understanding of how Pizza Hut positioned itself in a highly competitive QSR landscape.

To build a credible and research-backed Pizza Hut price report, this study evaluates pricing using two carefully selected store locations per state and derives quarterly price averages. This methodology allows us to capture true, on-ground pricing behavior rather than theoretical estimates, reflecting how Pizza Hut adjusted prices in different U.S. states based on local performance, consumer purchasing power, and competitive pressure. With this strong foundation in place, let’s move into the Quarterly Pricing Overview, where state-wise quarter performance highlights how pricing trends evolved throughout the year.

📅 Quarterly State-Wise Pricing Snapshot

Alabama Q1 — $16.16 | Q2 — $16.06 | Q3 — $16.22 | Q4 — $15.95 Overall Note — Stable pricing with controlled quarterly adjustments driven by steady demand.

❄️ Alaska Q1 — $18.19 | Q2 — $18.11 | Q3 — $18.34 | Q4 — $17.98 Overall Note — Higher baseline pricing with limited fluctuation due to operational factors.

🌵 Arizona Q1 — $17.93 | Q2 — $17.71 | Q3 — $18.00 | Q4 — $17.83 Overall Note — Noticeable mid-year price movement supported by active competition.

🚜 Arkansas Q1 — $15.98 | Q2 — $15.72 | Q3 — $15.92 | Q4 — $15.82 Overall Note — Value-oriented pricing kept quarterly shifts moderate.

🌉 California Q1 — $20.23 | Q2 — $20.15 | Q3 — $20.24 | Q4 — $20.03 Overall Note — Highly dynamic pricing influenced by urban demand and brand competition.

🏔️ Colorado Q1 — $18.30 | Q2 — $18.10 | Q3 — $18.53 | Q4 — $18.47 Overall Note — Balanced pricing with occasional competitive adjustments.

🏖️ Delaware Q1 — $18.13 | Q2 — $17.79 | Q3 — $17.92 | Q4 — $17.82 Overall Note — Stable pricing supported by predictable demand behavior.

🌴 Florida Q1 — $16.45 | Q2 — $16.41 | Q3 — $16.51666667 | Q4 — $16.35 Overall Note — Strong tourist + urban influence leading to active price shifts.

🍑 Georgia Q1 — $17.00 | Q2 — $16.73 | Q3 — $16.89 | Q4 — $16.73 Overall Note — Competitive market maintained steady yet responsive pricing.

🌺 Hawaii Q1 — $20.06 | Q2 — $19.87 | Q3 — $20.03 | Q4 — $19.83 Overall Note — Premium pricing driven by logistics, with controlled fluctuations.

🥔 Idaho Q1 — $16.19 | Q2 — $15.91 | Q3 — $16.20 | Q4 — $16.16 Overall Note — Stable pricing environment with mild quarterly adjustments.

🌆 Illinois Q1 — $20.15 | Q2 — $19.97 | Q3 — $20.13 | Q4 — $19.65 Overall Note — Urban demand supported consistent yet competitive pricing.

🏁 Indiana Q1 — $16.48 | Q2 — $16.34 | Q3 — $16.44 | Q4 — $16.27 Overall Note — Moderate pricing movements driven by value positioning.

🌽 Iowa Q1 — $16.66 | Q2 — $16.42 | Q3 — $16.67 | Q4 — $16.50 Overall Note — Pricing remained relatively steady with minimal volatility.

🌾 Kansas Q1 — $15.08 | Q2 — $15.03 | Q3 — $15.30 | Q4 — $15.11 Overall Note — Controlled pricing adjustments aligned with consistent demand.

🐎 Kentucky Q1 — $17.93 | Q2 — $17.88 | Q3 — $18.13 | Q4 — $17.73 Overall Note — Value-led pricing approach supported stable quarterly trends.

🎷 Louisiana Q1 — $16.15 | Q2 — $16.12 | Q3 — $16.26 | Q4 — $16.02 Overall Note — Demand variability led to selective competitive adjustments.

🌲 Maine Q1 — $18.09 | Q2 — $17.97 | Q3 — $18.21 | Q4 — $17.97 Overall Note — Stable pricing supported by predictable consumer behavior.

🦀 Maryland Q1 — $18.15 | Q2 — $18.11 | Q3 — $18.36 | Q4 — $18.17 Overall Note — Noticeable pricing strength in urban and suburban clusters.

🐋 Massachusetts Q1 — $16.46 | Q2 — $16.49 | Q3 — $16.73 | Q4 — $16.56 Overall Note — Strong urban demand contributed to steady price resilience.

🚗 Michigan Q1 — $14.60 | Q2 — $14.52 | Q3 — $14.64 | Q4 — $14.43 Overall Note — Competitive activity influenced consistent pricing movement.

❄️ Minnesota Q1 — $18.05 | Q2 — $17.84 | Q3 — $18.10 | Q4 — $17.87 Overall Note — Gradual pricing adjustments with controlled seasonal shifts.

🌊 Mississippi Q1 — $16.23 | Q2 — $16.06 | Q3 — $16.22 | Q4 — $16.16 Overall Note — Value-centric pricing minimized aggressive fluctuations.

🏟️ Missouri Q1 — $16.34 | Q2 — $16.26 | Q3 — $16.53 | Q4 — $16.41 Overall Note — Stable market behavior resulted in predictable price trends.

🐻 Montana Q1 — $16.61 | Q2 — $16.60 | Q3 — $17.01 | Q4 — $16.84 Overall Note — Mild pricing movement with steady demand influence.

🌽 Nebraska Q1 — $16.35 | Q2 — $16.34 | Q3 — $16.54 | Q4 — $16.11 Overall Note — Balanced quarterly pricing with limited volatility.

🎰 Nevada Q1 — $14.92 | Q2 — $14.89 | Q3 — $15.17 | Q4 — $14.80 Overall Note — Tourism exposure drove sharper pricing shifts mid-year.

🍁 New Hampshire Q1 — $16.63 | Q2 — $16.64 | Q3 — $16.91 | Q4 — $16.72 Overall Note — Consistent pricing with minimal aggressive repositioning.

🌉 New Jersey Q1 — $17.87 | Q2 — $17.80 | Q3 — $17.99 | Q4 — $17.67 Overall Note — Strong suburban demand supported resilient price strength.

🌵 New Mexico Q1 — $17.95 | Q2 — $17.73 | Q3 — $17.88 | Q4 — $17.68 Overall Note — Gradual adjustments aligned to competitive positioning.

🗽 New York Q1 — $18.43 | Q2 — $18.39 | Q3 — $18.73 | Q4 — $18.31 Overall Note — One of the most active markets with dynamic pricing behavior.

🐚 North Carolina Q1 — $15.02 | Q2 — $14.71 | Q3 — $14.57 | Q4 — $14.39 Overall Note — Gradual downward pricing trend with steady softening.

❄️ North Dakota Q1 — $17.05 | Q2 — $16.57 | Q3 — $16.77 | Q4 — $16.70 Overall Note — Stable pricing with minimal aggressive fluctuations.

🏙️ Ohio Q1 — $14.81 | Q2 — $14.81 | Q3 — $15.00 | Q4 — $14.84 Overall Note — Strong brand presence led to measured pricing adjustments.

🤠 Oklahoma Q1 — $15.38 | Q2 — $15.27 | Q3 — $15.48 | Q4 — $15.25 Overall Note — Value influence kept pricing grounded and predictable.

🌧️ Oregon Q1 — $17.27 | Q2 — $17.10 | Q3 — $17.34 | Q4 — $17.55 Overall Note — Moderate pricing shifts supported by steady demand.

🐾 Pennsylvania Q1 — $18.03 | Q2 — $17.92 | Q3 — $17.99 | Q4 — $18.32 Overall Note — Urban + suburban blend created balanced pricing momentum.

⚓ Rhode Island Q1 — $16.79 | Q2 — $16.77 | Q3 — $17.04 | Q4 — $16.79 Overall Note — Consistent demand supported stable quarterly trends.

🌴 South Carolina Q1 — $14.81 | Q2 — $14.71 | Q3 — $14.92 | Q4 — $14.60 Overall Note — Controlled pricing behavior aligned with value expectations.

🦬 South Dakota Q1 — $16.40 | Q2 — $16.03 | Q3 — $16.27 | Q4 — $16.32 Overall Note — Minimal volatility with steady price positioning.

🎸 Tennessee Q1 — $15.81 | Q2 — $15.54 | Q3 — $15.73 | Q4 — $15.66 Overall Note — Competitive dynamics encouraged moderate price shifts.

🤠 Texas Q1 — $16.78 | Q2 — $16.62 | Q3 — $16.80 | Q4 — $16.58 Overall Note — Large, diverse market drove significant mid-year activity.

🏜️ Utah Q1 — $17.29 | Q2 — $17.17 | Q3 — $17.17 | Q4 — $17.00 Overall Note — Balanced pricing supported by consistent demand.

🏛️ Virginia Q1 — $16.45 | Q2 — $16.13 | Q3 — $16.40 | Q4 — $16.28 Overall Note — Strong urban/suburban demand maintained pricing resilience.

🌧️ Washington Q1 — $16.14 | Q2 — $16.04 | Q3 — $16.41 | Q4 — $16.39 Overall Note — Competitive environment influenced noticeable adjustments.

⛰️ West Virginia Q1 — $15.52 | Q2 — $15.69 | Q3 — $15.97 | Q4 — $15.69 Overall Note — Controlled pricing shifts aligned with value-leaning demand.

🧀 Wisconsin Q1 — $17.46 | Q2 — $17.30 | Q3 — $17.22 | Q4 — $16.87 Overall Note — Gradual softening from strong Q1 toward year-end.

🦬 Wyoming Q1 — $18.25 | Q2 — $18.33 | Q3 — $18.89 | Q4 — $18.67 Overall Note — Premium pricing with strongest peak in Q3.

📌 Quarterly Conclusion Overview 🔵 Q1 – Stable Start in U.S. Pizza Pricing Market The year opened with steady Pizza Hut pricing trends across U.S. states, reflecting strong market discipline and controlled adjustments. Most regions displayed consistent pricing behavior, helping maintain pricing stability in the U.S. pizza market while brands evaluated consumer demand patterns and early-year sales momentum.

🟢 Q2 – Competitive Pricing Strategy & Value Positioning In Q2, the U.S. QSR pizza industry experienced mild pricing moderation as Pizza Hut and leading pizza brands in the U.S. focused on value positioning, affordability, and competitive pricing strategy. Instead of sharp hikes, the market leaned toward balanced adjustments to sustain customer engagement and price competitiveness across states.

🟡 Q3 – Strongest Pricing Phase with Peak Market Strength Q3 emerged as the strongest performing quarter for Pizza Hut pricing in the U.S., with noticeable uplift across key states and regions. Increased travel, tourism demand, urban market strength, and consumer purchasing behavior contributed to higher average pizza prices, reinforcing Q3 as the peak pricing period in the U.S. pizza market 2025.

🔴 Q4 – Market Realignment with Controlled Price Easing Unlike traditional festive surges, Q4 showed strategic pricing moderation, as Pizza Hut and leading pizza chains re-aligned pricing with consumer spending behavior. This phase reflected smart price optimization, value reinforcement, and controlled price stabilization across U.S. states, ensuring brands remained competitive while maintaining strong ordering volumes.

⭐ Final Year-End Summary Pizza Hut closed the year with a strong and balanced pricing performance across the U.S. pizza market, backed by disciplined strategy, regional price intelligence, and market responsiveness. The brand leveraged value offers, bundle strategies, and promotional campaigns, allowing Pizza Hut to maintain a competitive pricing advantage in the U.S. QSR pizza industry.

While Q2 leaned toward affordability, Q3 delivered the highest pricing strength, driven by consumer demand momentum, travel season traffic, and urban market dominance. Moving into Q4, Pizza Hut adopted strategic price moderation, ensuring customer affordability while protecting revenue stability and maintaining consistent order volumes.

Overall, Pizza Hut showcased excellent pricing resilience, strong market positioning, and adaptive strategy, reinforcing its leadership within the U.S. pizza pricing landscape 2025. With a data-driven pricing approach, nationwide footprint, and consumer-centric strategy, Pizza Hut ends the year with stable confidence and strong positioning heading into the next pricing cycle.

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McDonald’s $8 McNugget Combo Faces Pushback, Revealing a Bigger Shift in QSR Value Perception

Following McDonald’s September rollout of major price reductions on flagship combo meals, the chain is now seeing unexpected consumer pushback on its new $8 McNugget Combo. While the earlier price cuts on Big Mac meals boosted affordability, the reaction to the $8 Nugget deal highlights a deeper trend: U.S. consumers have become highly sensitive to value clarity not just price levels.

 Why the Pushback? The “Value Threshold” Has Shifted

Despite being priced similarly to other revamped combos, the $8 McNugget meal triggered friction because:

Consumers compare it to pre-2022 Nugget meals, often $5–$6 in many states.

The new value strategy heavily emphasized burgers, but chicken meals didn’t see the same steep reductions.

Meal inflation since 2021 has reset expectations and consumers are now benchmarking today’s offers against both historic pricing and competitor bundles.

This means value perception is becoming category-specific.

 Chicken Meal Pricing Snapshot (Across 10 Key States)

Analysis of chicken-based meals (Aug → Nov 2025):

Avg chicken combo prices remain flat to +2.1%, unlike the major declines seen in Big Mac meals.

Chicken meals continue to sit in the $7.50–$9.00 range across most markets.

This created a contrast: Burger meals got cheaper → Chicken meals stayed stable → Consumers react to the imbalance.

 Category-Level Insight: Consumers Expect Value Consistency

Your earlier pricing cuts drove strong traction in burger-driven combo categories:

Big Mac meals fell 13%–25% in medium sizes

Large meals dropped 4.7%–8.1%

Category-level burger meal prices dropped 0.6%–1.8% across states

But chicken meals didn’t experience the same recalibration. So when McDonald’s introduced a “value combo” at $8, consumers compared it directly to:

Burger meals that are now cheaper

Competitor chicken bundles (Wendy’s, BK) still priced lower

Historic chicken pricing from 2021–2022

The result: pushback, even though the price itself is not unusually high.

 What This Signals for QSR Pricing Strategy in 2025

The McNugget Combo pushback is less about the meal and more about value communication:

 Category-level pricing must move together

Deep cuts in one category (burgers) and stability in another (chicken) create perception gaps.

 Consumers now benchmark across chains and across years

Historic pricing memory plays a larger role than current marketplace norms.

 Key Takeaway

McDonald’s earlier price cuts strengthened the affordability story for burgers. But the $8 McNugget Combo shows the next challenge:

Consumers don’t just want lower prices, they want value consistency across categories.

 Final Takeaway

McDonald’s reset value at the burger level with 13–25% reductions, but the chicken only moved 3–5%.

The gap, not the price, triggered backlash 10–20 point discount spread consumers immediately registered.

Value is now measured in % parity, not sticker math. When one category resets and another lags, perceived affordability breaks.

Consumers increasingly benchmark against Inter-category discount alignment, Historic 2021–2022 $5–$6 meal memory, Cross-chain price delta (Wendy’s/BK lower by $0.38–$0.65).

Net result: The $8 combo didn’t miss the price mark, it missed the recalibrated value threshold set by McDonald’s own burger discounts.

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Day 2 Thanksgiving Fuel Insights (28th Nov 2025)

Part 3 of our 6-report Thanksgiving Fuel Series, published across Thursday, Friday, and Sunday.

Fuel prices continue to show a steady momentum into Day 2, but early-morning fuel behavior across major U.S. metros reflects a smoother and more stable start compared to yesterday. Most cities are showing slightly softer Morning averages, indicating a calm reset from Day 1’s holiday-driven volatility rather than new upward pressure.

Tourism-heavy metros like Orlando, Miami/FLL, Las Vegas, Los Angeles, and Phoenix still hold firm pricing, but nearly all posted small dips versus yesterday’s Morning snapshot. Northeastern hubs such as NYC, Philadelphia, and Boston show minimal movement, pointing to steady early travel flow. Texas metros and Chicago/Denver likewise open Day 2 with mild easing and stabilized demand.

This update provides near real-time Morning fuel averages across key Thanksgiving travel cities and highlights how Day 2 is trending versus Day 1 based on actual pricing shifts.

 City-Level Morning Fuel Price Snapshot (28th Nov 2025 — Day 2)

Below are the near real-time Morning averages across the highest-movement Thanksgiving travel cities:

 Day 1 → Day 2 Morning Shift

Most high-travel cities show a mild [rise/drop] in Morning averages.

Florida metros (Orlando, Miami/FLL, Tampa), along with Las Vegas and California cities, continue to hold firmer levels vs Day 1.

Northeastern metros (NYC, Philadelphia, Boston, D.C.) show lighter early-morning movement, signaling steadier flow into Day 2.

Texas metros (Dallas/Fort Worth, Houston) maintain strong early-day demand, similar to Day 1.

Chicago and Denver show moderate stabilization after yesterday’s volatility.

 Key Morning Movements (Day 2 — 2025)

Tourism-heavy metros — Orlando, Miami/FLL, Las Vegas, Los Angeles, and Phoenix  continue to post firm Morning levels but generally slightly lower than Day 1, signaling steady demand without fresh upward pressure.

California cities (L.A. and San Francisco) remain elevated but show subtle early-day softening, matching the national downtrend.

Northeastern hubs (NYC, Philadelphia, Boston) recorded only marginal shifts, highlighting a smooth Day 2 start with less congestion-driven pricing.

Texas metros (Dallas/Fort Worth, Houston) show mild declines yet maintain steady corridor movement tied to long-haul travel patterns.

Midwest & Mountain metros (Chicago, Denver) opened with controlled pricing, reflecting a stabilized demand curve after Day 1 volatility.

Overall, nearly all cities display micro-movements, indicating softer early pressure and a more balanced travel environment.

 Bottom Line

Day 2 opens with steadier and softer Morning pricing across most major Thanksgiving metros, reflecting a calm reset from Day 1’s higher travel intensity. While demand remains active in tourist and corridor-heavy cities, overall volatility is down, and early-day fuel behavior is more controlled heading into the remainder of the travel weekend.

 Ending Note

We’ll continue tracking real-time movement through the day. Part 4 (Evening Update) drops later today.

For more fuel intelligence, deeper city dashboards, and tailored insights, connect with us.

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Thanksgiving Day Insights: City-by-City Fuel Price Trends 2025

This update is part of our 6-report Thanksgiving Fuel Series, published across Thursday, Friday, and Sunday.

Thanksgiving Day is one of the busiest urban travel windows in the U.S., and fuel trends inside major metros reflect that intensity. 2024’s national Thanksgiving averages for Regular, Premium, and Diesel were $3.02, $3.76, and $3.47, respectively. For 2025, the city-weighted Morning average has risen to about $3.305, $4.083 and $3.973 respectively signaling stronger early demand across the country’s most heavily traveled metropolitan corridors.

Published as part of a six-report, three-day series, this edition delivers near real-time, city-by-city fuel price movement for Thanksgiving 2025, along with Morning vs Night changes to show how pricing evolves throughout the day. The Night update will be published as Part 2 of this series.

 City-Level Morning Fuel Price Snapshot (27th Nov 2025)

Below are the near real-time Morning fuel averages across the highest-movement Thanksgiving travel cities:

 Key Morning Takeaways

• Major metros show elevated Morning averages, driven by dense pre-sunrise mobility around airports, ring roads, and interstate connectors.

• Tourism-heavy cities — Orlando, Miami/FLL, Las Vegas, L.A., Phoenix post firmer pricing as outbound and inbound leisure flows peak early.

• Northeastern metros (NYC, Philadelphia, Boston) reflect steady but elevated movement shaped by commuter overlap and return-home traffic surges.

• Texas metros (Dallas/Fort Worth, Houston) show controlled uplift tied to interstate-heavy patterns, logistics corridors, and early long-haul departures.

• Chicago and Denver demonstrate moderate Morning stability, with tighter diesel movement due to freight, commercial routes, and last-mile delivery volumes.

• Early volatility signals are visible in tourism + airport-adjacent metros, indicating these cities may lead mid-day and evening price reactions.

• Morning demand strongly sets the tone, shaping how urban markets will calibrate through the afternoon and evening reset cycles.

 Bottom Line

Morning data shows clear upward pressure across major U.S. metros, with early demand shaping the first wave of Thanksgiving Day pricing. These shifts will guide how markets react through the afternoon and into the evening, especially in cities with strong tourism and airport-driven mobility.

 Ending Note

We’ll continue tracking near real-time movement across all major Thanksgiving metros. The evening update will be published as Part 2 of this series. Stay tuned for the next data drop. For more fuel intelligence, deeper city dashboards, and tailored insights, connect with us.

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Jollibee’s First West Coast Franchise Opening: What the Pricing Will Likely Look Like

Jollibee is preparing to open its first-ever franchised U.S. location on the West Coast, marking a major milestone in its American expansion strategy. Until now, nearly all U.S. stores have been corporate-owned, but this shift toward a franchise-led model signals a new phase of accelerated growth and market penetration.

For potential franchisees, investors, and QSR analysts, the biggest question is:

What pricing structure will the first West Coast franchise use, and how closely will it follow existing market benchmarks?

To answer this, we analyzed five months of California menu pricing trends (Jul–Nov 2025) across Jollibee’s core categories. California is the closest and most accurate regional proxy for the upcoming location, making it the ideal foundation for forecasting the new store’s introductory pricing.

Below is a detailed breakdown of what customers, franchise operators, and QSR observers can expect on Day 1.

 Burgers — Forecast Price: ~$12.85–$12.95

California Trend:Stayed completely stable at $12.90 for five consecutive months, showing zero volatility across the period.

What This Means: The new store is expected to launch very close to the California benchmark, reflecting stability in this category that indicates strong cost control and predictable margin structures, while franchisees can benefit from a price point that already performs well in competitive West Coast market

 Sandwiches — Forecast Price: ~$10.50–$10.60

California Trend:Prices gradually increased from $10.28 → $10.55, reflecting a soft, controlled upward adjustment.

What This Means: The new West Coast pricing will likely adopt a modest premium within the expected range, striking a balance that maintains Jollibee’s value perception while absorbing rising supply-chain costs, and establishing a strategic pricing lane that supports both profitability and competitive positioning.

 Fried Chicken Bucket — Forecast Price: ~$17.40–$17.50

California Trend:Remained fixed at $17.42, showing the strongest stability of any category.

What This Means: This category will likely serve as the anchor price for the new store, with buckets acting as Jollibee’s high-volume hero product; stable pricing boosts both sales and predictability, while consistency signals confidence in demand elasticity across West Coast markets.

 Meals — Forecast Price: ~$26.10–$26.25

California Trend:Soft decline from $26.21 → $26.13, while other states remained flat.

What This Means: The new franchise may adopt slightly more competitive meal pricing, especially during its first 60–90 days, to support strong trial traffic and repeat visits as the brand builds its regional presence, with a mild downward trend indicating room for flexibility without compromising margins.

 Perfect Pairs — Forecast Price: ~$13.55–$13.70

California Trend:Averaged at $13.69, ending slightly lower at $13.61.

What This Means: This category will likely be used strategically with promotional bundles, with mild price adjustments expected during launch to maximize upsell opportunities, as combos remain one of Jollibee’s most effective basket-builders and are crucial for first-year unit economics.

 What This Means for the West Coast Launch

1. California Provides the Most Reliable Pricing Baseline

With minimal fluctuations across nearly all categories, California gives the franchise a stable, proven foundation for price setting.

2. Franchisees Gain Clear Visibility Into First-Year Unit Economics

Forecasted prices indicate predictable performance, making planning easier for new franchise operators.

3. Pricing Stability Supports a Strong Opening Strategy

Low volatility allows the brand to focus on strategic promotions, localized marketing, opening-week traffic spikes, and long-term loyalty building.

4. Competitive Pricing Will Boost Early Footfall

The data reflects an intentional balance between value and margin an approach designed to support strong customer adoption within the first 60–90 days.

 Bottom Line

The new West Coast franchise will almost certainly launch with highly stable, data-backed pricing that mirrors California’s historical averages. This ensures a strong value perception right from Day 1 while giving franchise operators a reliable, proven framework for sustainable first-year performance.

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12 Months Pricing Analysis of BYO Pizza Across US Mid-West Region (Feb 2024 – Feb 2025)

This pricing trend analysis explores Build-Your-Own (BYO) pizza price movements across five U.S. states—Kansas (KS), North Dakota (ND), Ohio (OH), South Dakota (SD), and Wisconsin (WI)—from February 2024 to February 2025. By tracking monthly changes in pricing for Small, Medium, and Large BYO pizzas, this report uncovers how regional markets responded to inflation, competition, and shifting consumer behavior. It highlights both absolute and percentage changes, along with key pricing dynamics at state and size level.

Small BYO Pizza: A Competitive Low-Cost Battleground

Across all states, Small BYO pizzas experienced moderate but consistent price increases, with notable differences in base prices and end-of-year trends.

Kansas saw the highest absolute and percentage growth in this category. Prices rose from $10.50 in Feb 2024 to $11.10 by Feb 2025, marking a $0.60 increase (+5.7%). Kansas maintained its leadership in premium pricing, possibly reflecting high input costs or less price-sensitive consumers.

Ohio, the most cost-effective state for Small BYOs, showed a gentler climb. Prices rose from $9.31 to $9.74, an increase of $0.43, or +4.6%. This steadiness suggests competitive pressure or pricing restraint due to customer price sensitivity.

North Dakota experienced a solid uptick from $10.03 to $10.78, an increase of $0.75 (+7.5%), while South Dakota moved from $9.93 to $10.78, also gaining $0.85 (+8.6%), the highest percentage jump in this tier.

Wisconsin rose from $10.12 to $10.80, climbing by $0.68 (+6.7%), maintaining a middle-ground position.

Despite seasonal dips in September and October, most states recovered into the holiday period and peaked in January or February, suggesting increased demand and potential promotional pullbacks during those months.

 Medium BYO Pizza: The Most Volatile Segment

The Medium pizza category saw the most volatility, with larger price swings and sharper quarterly differences, possibly due to higher ingredient usage and mid-tier popularity.

Kansas recorded the sharpest increase $11.87 to $13.01, a $1.14 rise (+9.6%). This mirrors its strategy in the Small category: consistent, upward momentum with minimal seasonal deviation.

North Dakota grew from $12.04 to $12.67, an increase of $0.63 (+5.2%), displaying steady month-to-month movements with minimal disruption.

Ohio climbed from $11.73 to $12.41, adding $0.68 (+5.8%), reflecting a modest but regular pricing progression. Pricing remained lower than most states but followed a similar seasonal curve.

South Dakota, which had started at $11.68, ended at $12.55, seeing an $0.87 increase (+7.4%). Prices dipped in mid-2024 before rebounding sharply in Q4.

Wisconsin increased from $11.95 to $12.73, adding $0.78 (+6.5%), tracking a pattern similar to South Dakota with minor summer softness and winter peaks.

Q2 and Q3 2024 featured flat or declining prices in several states, possibly tied to off-peak demand or promotional pricing. However, strong Q4 increases across the board suggest cost pass-throughs or strategic year-end markups.

Large BYO Pizza: Inflation Reflected at Scale

The Large pizza category reflected macroeconomic trends most clearly, with the highest dollar-value increases and broad convergence in end-of-year pricing.

Kansas, once again, recorded the highest absolute increase from $14.20 to $15.25, a jump of $1.05 (+7.4%), showing consistent premium positioning across sizes.

North Dakota grew from $14.35 to $15.09, gaining $0.74 (+5.2%), while South Dakota followed closely with an increase from $14.29 to $15.03, or $0.74 (+5.2%).

Ohio remained the most affordable but still saw prices rise from $14.35 to $14.91, an increase of $0.56 (+3.9%) the smallest percentage change among the states.

Wisconsin climbed from $14.43 to $15.17, a $0.74 gain (+5.1%), aligning with its consistent mid-tier strategy.

While early months saw marginal price growth, the most notable spikes appeared in Q4 2024 and into Q1 2025. This aligns with broader inflationary signals likely due to rising commodity prices, labor costs, and a return to full demand during the winter holidays.

Key Takeaways: 12-Month Summary of Trends and Strategic Pricing Insights

1. Kansas Leads in Pricing Power

Kansas maintained the highest BYO pizza prices in all three size categories and posted the largest annual increases. Its consistent upward trajectory suggests a market less sensitive to price fluctuations possibly due to strong brand positioning or higher operating costs.

2. Ohio as the Price Anchor

Ohio remained the most affordable state for all BYO sizes, with the lowest percentage increases, particularly in the Large category. This implies a deliberate pricing strategy focused on retention and market share amid potential economic pressures.

3. South Dakota Shows Aggressive Q4 Recovery

Despite mid-year dips, South Dakota closed the year with strong gains especially in the Medium category. Its pricing volatility may indicate opportunistic promotional strategies or a reaction to regional demand surges.

4. Convergence at the Top

By February 2025, price gaps across all states had narrowed, particularly in the Medium and Large sizes. This could suggest increasing standardization in pricing or uniform cost pressures being passed to consumers nationwide.

5. Seasonal Pricing and Inflation Signals

The data reveal clear seasonal behaviors. Summer dips in some states gave way to winter peaks, likely influenced by demand cycles and cost inflation. The Q4 surge across all states and sizes reflects broader macroeconomic conditions impacting food service margins.

Final Thoughts

This year-long pricing analysis of BYO pizzas  across the Midwest region offers not just numerical changes but deeper insight into how brands and markets respond to cost pressures, consumer expectations, and regional competition. With inflation and supply chain variables continuing to evolve in 2025, accurate pricing strategy will remain critical for pizza brands seeking both growth and resilience.

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Fuel Price Trends: August 2024 vs. August 2025 Across 10 States

As part of our monthly energy market update, Itsys Solutions analyzed fuel pricing data across ten major U.S. states California, Texas, Florida, Georgia, Illinois, North Carolina, New Jersey, New York, Ohio, and Pennsylvania comparing August 2024 to August 2025.

In Florida, Diesel slipped from $3.85 in Aug 2024 to $3.76 in Jul 2025, and settled at $3.64 in Aug 2025 (−21¢, −5.5% YoY). Regular started at $3.41 in Aug 2024, fell to $3.23 in Jul 2025, and closed at $3.05 in Aug 2025 (−36¢, −10.6%). Premium began at $4.15 in Aug 2024, eased to $3.93 in Jul 2025, and ended at $3.82 in Aug 2025 (−33¢, −8.0%).

In Illinois, Diesel stood at $3.92 in Aug 2024, eased to $3.78 in Jul 2025, and dropped further to $3.72 in Aug 2025 (−20¢, −5.1% YoY). Regular gasoline was $3.84 in Aug 2024, slipped to $3.47 in Jul 2025, and settled at $3.29 in Aug 2025 (−55¢, −14.3%). Premium began at $4.80 in Aug 2024, declined to $4.45 in Jul 2025, and finished at $4.28 in Aug 2025 (−52¢, −10.8%).

In New Jersey, Diesel was $3.73 in Aug 2024, briefly rose to $3.84 in Jun 2025, before retreating to $3.69 in Aug 2025 (−4¢, −1.1% YoY). Regular gasoline started at $3.28 in Aug 2024, slipped to $3.20 in Jun 2025, and ended at $2.98 in Aug 2025 (−30¢, −9.1%). Premium was $3.95 in Aug 2024, softened to $3.87 in Jun 2025, and closed at $3.67 in Aug 2025 (−28¢, −7.1%).

New York & Ohio  In New York, Diesel stood at $4.38 in Aug 2024, dipped to $4.14 in Oct 2024, and landed at $3.83 in Aug 2025 (−55¢, −12.6% YoY). Regular gasoline was $3.55 in Aug 2024, eased to $3.18 in Oct 2024, and settled at $3.09 in Aug 2025 (−47¢, −13.1%). Premium opened at $4.40 in Aug 2024, dropped to $3.65 in Oct 2024, and later recovered slightly to $3.96 in Aug 2025 (−43¢, −9.9%).

Texas & Pennsylvania In Texas, Diesel started at $3.34 in Aug 2024, inched up to $3.45 in Feb 2025, and later dropped to $3.13 in Aug 2025 (−21¢, −6.3% YoY). Regular gasoline was $3.04 in Aug 2024, slipped to $2.88 in Feb 2025, and closed at $2.74 in Aug 2025 (−30¢, −9.9%). Premium opened at $3.78 in Aug 2024, declined to $3.28 in Feb 2025, and ended at $3.59 in Aug 2025 (−19¢, −5.0%).

In Pennsylvania, Diesel was $4.29 in Aug 2024, eased to $4.18 in Feb 2025, and settled at $4.01 in Aug 2025 (−28¢, −6.5% YoY). Regular gasoline began at $3.64 in Aug 2024, dipped to $3.51 in Feb 2025, and ended at $3.23 in Aug 2025 (−41¢, −11.3%). Premium stood at $4.39 in Aug 2024, fell to $4.21 in Feb 2025, and closed at $4.00 in Aug 2025 (−39¢, −8.9%).

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Raising Cane’s: Driving Profitability Through Smart, Category-Specific Pricing

Raising Cane’s has entered the Top 20 largest U.S. restaurant chains in 2025, achieving over 30% sales growth. This milestone isn’t just about expanding store count; it reflects a strategic focus on category-based pricing, consumer demand insights, and profit optimization across states. By carefully adjusting menu prices in high-demand categories, Cane’s strengthened margins while maintaining strong customer loyalty.

Tailgate meals saw targeted growth in high-demand states: WA +11.4%, CA +3.7%, TX & GA +3.1%, FL +2.4%, while NY remained stable with +1.6%. Even modest increases in volume-heavy markets translated into higher ticket sizes, making Tailgates a reliable profit contributor.

Extras experienced dramatic mid-year jumps (~+35%) in CA, FL, TX, GA, and OH. Optional add-ons, being low-cost, became a pure margin booster, showing how strategic pricing on small items can create outsized profits for fast-casual and QSR brands.

States such as IL, WA, NC, and TX saw +8% to +12% jumps in drinks pricing. With minimal cost per item, these adjustments delivered significant margin gains, highlighting the potential of beverage add-ons in QSR menu optimization.

WA: +9.3% (largest increase)

NC, FL, TX: +4–6% steady growth

High order frequency combined with small price increases made combos a key driver of Raising Cane’s overall profitability, proving how menu pricing strategy directly impacts revenue.

WA, FL, TX: aggressive pricing → maximum profit lift

NY & CA: tested premium peaks → strategic optimization

NC & OH: value-focused markets → steady growth and brand loyalty

Insight: Raising Cane’s growth in 2025 demonstrates that profitability comes from strategic, category-specific pricing, not just volume growth. With insights from ITSYS Solutions, QSR brands can benchmark pricing, optimize menus, and identify high-margin categories to drive revenue.

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Capture Store Locations Data

Are you spending lot of time to manually capture & monitor the retail store locations of your competition? Scraping the data from the web can get the work done in a shorter time allowing you to get a strategic view of how many stores they have nationally, regionally or in particular cities and take informed decisions for locating your new stores.

Web scraping in its simplest form is described as the process of collecting information from the web automatically. Web scraper software can quickly extract data or information from the targeted website when needed. Web scraping programs work by embedding specific known browsers such as Mozilla and/ or Internet Explorer, or implementing a smaller degree of Hypertext Transfer Protocol (HTTP). Web Scraping involves browsing the web in an automated, orderly and methodical manner and save required contents in a tabular form in Microsoft word, PowerPoint, Excel, MySQL or any other database format.

We have scraped hundreds of US & Canadian retail chain websites / branches (such as Jeweler chains, Mobile stores, Auto-parts/Tire shops, Gas Stations, Bank branches, Insurance company branches, ATM locations) for their store locations and captured details like Store Name, Address, City, State, Zip/Postal Code, Phone Number, Store Hours, Facilities/Amenities offered, Latitude Longitude and provided the formatted data to our clients in Microsoft Excel.

For your project, you just need to contact us specifying the retail chain website(s), the geographical areas for which data is needed (eg. selected cities or states, or all states and cities in the country) and fields of information. We will write and run the scrapers on our own servers that will with 100% accuracy, reliably, efficiently and anonymously, capture the details and provide them to you in Excel.

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Competitor Price Monitoring – Why is it required

In this ultra-competitive world of business where there are plenty of competitors, companies are always trying to stay ahead of the competition in one way or the other. This is imperative for the business to stay alive and be relevant. Price is one such area where the competition and rivalry can get real heated. This is because at the end of the day the consumers will look at the price before buying anything. They look for the best quality at the lowest price. There are some cases when companies deliberately reduce the price even if they are barely making a profit in order to attract the consumers. Price-monitoring of the competitors has become an important concept in the business world and has gained a lot of traction recently. This is especially true when it comes to the e-commerce companies. This article is basically about why competitor price monitoring is required.

Why it is required

Understanding the consumer requirements

Monitoring the price of the customers will enable the company to understand where the opportunities are present and where the customers are going and what are they choosing. Based on this the company can set their prices and focus on the products that the consumers are looking for. This will help them to stay in the game and also slowly get ahead of the game.

Increase in sales

Avoid old stock

The company will not want to be stuck with old stock when the prices are falling. This will put them behind the game and they will have to go a long way to empty the existing stock. This will force the company to sell the old stock at rates that will be a loss for the company. Using competitor information intelligently means the company can always price competitively to ensure stock turnover.

The company can react faster

Receiving pertinent, valuable information daily helps the company to do its job better. The company will be to be able to react quickly to changes in the competitors’ catalogs and price monitoring of the competitors allows the company to do just this. Quickly testing the impact of adjusting the margin aspirations will allow the company to price the products to be competitive and to increase the margins.

Negotiate with suppliers

Awareness of the competitors’ prices can help the company to leverage better deals with the suppliers. If the competitors can consistently sell a product cheaper than the cost price, the company can use this information to negotiate a better deal with the current supplier or seek an alternative and more competitive supply.

This concept of monitoring the competitor’s price is a new concept but it is very beneficial for a company to follow this. Having said this it would be better if a company has its own strategies in place rather than making strategies based on the competitors.

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Finance And Marketing Research

Web scraping is an efficient method for organizations to reduce the workload upon people involved in the analysis and study of data. It involves analysis, storage, and the organization of data regarding specific topics which is found by scanning through digital media and them downloading this information into directories that are stored on computers or in databases.

It is very useful for understanding and collecting financial data as this information would otherwise involve large amounts of research to identify. Financial activities include a number of avenues which can include large amounts of data, and a wide range of activities. Often, the financial activities of a single organization may be handled by a large number of people or units simultaneously. Data scraping makes it easier for the coordination and management of these activities, as well as to maintain clear and ordered records of all data.

Financial activities are one of the central processes which are associated with all organizations and are hence it is vital to have proper management. In terms of research, it is easy for organizations to gather relevant information using scraping. It can be used to understand current trends, reactions of consumers, and analyse what actions and decisions should be taken.

Marketing Practices

Marketing is another key area where organizations can benefit from data scraping. A lot of marketing practices are very dependent on how consumers react to certain actions and behaviors. Moreover, marketing practices are many and varied and there may be different activities which are appropriate for different groups of people. Data scraping can be used to consolidate information about various trends and demands which are found in the market and to use it to analyse how an organization should proceed with its marketing activities. It is even more important in the initial stages of the development of an organization because marketing plays a key role during launch periods. At such times, there is a large amount of research and data analysis which goes into planning their activities. These activities would be highly strenuous and time consuming If done manually. It can also help in greatly reducing the amount of time that must be put into consolidating and coordinating information between various sources. This is a key issue for a number of large organizations having numerous functions, and for organizations that are dependent on current market activities.

Research is in itself a very strenuous process which involves a large amount of attention and precision which is better achieved by using digital methods. Moreover, there are many sources and a large number of further links that may have relations to the same type of information. In these cases, financial and marketing related research can get very complicated and hard to keep track of for individual people. Scraping can greatly improve the quality and quantity of the research as well as help in the simultaneous categorizing and storing of this information. Finally, it is safe to say there is too much information and data relating to marketing and finance which may be needed for an organization and this research can be greatly simplified by using data scraping and related technology.

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Share Data scraping Jeopardy or bliss for compliance and risk management.pdf - 159 KB

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Data Scraping – Make the Best of Data

Description

Data scraping or more preferably web scraping is extracting data from a website into a local file or spreadsheet on your computer. It is a method of importing information to a human-readable output. Data scraping also termed as Web Harvesting or Web Data Extraction is employed to extract a large chunk of data and save it to a database in spreadsheet format. It is most efficiently used to collect data from various websites. Even data scraping helps in channeling information from one website to another. Generally, data transfer from one program to another is totally computer-centric. No involvement of human interaction is required. Data scraping is generally considered, inelegant technique, often used only as a “last resort” when no other mechanism for data interchange is available. Data displayed by websites can only be seen using browsers. There are no functionality of the option for saving an offline version in your device. One has to manually copy and paste the data which is a very tedious and time-consuming job It can take days to extract data and import it to a local file in your device. To curb this problem and to make the process easier data scraping software is used. They perform the same task within a fraction of second. This web scraping software would automatically load and extract data from multiple sites depending upon your preference and requirements. Just one click away you can file and document the information directly from the websites. The basics for web scraping is relatively easy to master.

Popular uses of data scraping

Data scraping is used popularly to channel constructive data from website to another or from multiple websites to your local file on computer. Data scraping Popular uses of web data scraping includes–

Research purposes- Generally when we intend to do research on a particular topic, this technology comes handy in analyzing and channeling data directly between various websites offering you the information as per requirement.

Comparing cost and price change monitoring – It is also used for travel booking of tickets in various price comparing sites.

Contact scraping- It is used to obtain access to customer’s email account for marketing purposes.

Sending product details from an e-commerce site to another online vendor.

Weather data comparison.

Gathering real estate listings.

Web data integration and web mashup.

Technique

Web scraping is process of automatically mining and extracting information from internet and document it. The field is actively developing. It ranges from fully automatic computerized programs to programs requiring human-computer interaction. Data scraping are structured on basis of- Human manual copy-and-paste, Text pattern matching, HTTP programming and parsing, computer vision webpage analysis and so on.

Dark side of Data Scraping

Despite having the positive views, data scraping technology gets abused by a small proportion. The most prevalent misuse being email harvesting leading to scamming and spamming of email addresses of the customers. There is an ongoing legal battle prevalent between the data scrappers and website developers.

Conclusion

Data scraping in modern times has advanced the internet usage, marketing and management to a whole new dimension. The job which demanded days can be finished within few seconds. Extensively used in marketing and artificial intelligence analysis it’s importance cannot be ignored.

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(via https://issuu.com/website-scraping/docs/a_beginners_guide_to_the_data_scrap?e=15000213/64849974)