Picking a favourite Paul Graham book is similar to being asked âwhat would you prefer, your favourite object or your favourite thing?â Iâm clearly biased being a huge Paul Graham fan. Does Yellow Run Forever? grabbed hold of me through those pages and whispered something a little deeper in my ear. What is it that draws you to a certain a book? The question is as hard to answer as why one person appreciates a piece of art while the next dismisses it as rubbish. Here I delve into the book to try and examine exactly why I adore this book âŠ
Those two words truck me on eagerly opening up my pre-ordered copy of Paul Grahamâs book. I couldnât wait to see his new work in the best way that Grahamâs work is shown, âthe photo book.â Some work really lends itself to the medium and when shown in this format relays and intensifies the message. I was bound to be biased I am unashamedly a massive Paul Graham fan. Â I feel the books idea is simple. Itâs about gold, commodification. The photo book itself is a commodity and itâs rise also signified this, our need to want, to have. The luxurious soft cover, the printing with glossy images, the gold edges of the book, everything about this book screams luxury. It eagerly shouts its message to the reader. Â My question though is, do we absorb it or do we react? Do we look and learn from the book, or do we enter into the cycle? Do we even acknowledge the cycle or simply credit it as a great work and thatâs it.
As Yve Lomax states, âWe can no longer picture the world in the way that we thought we could ⊠Is there one single image which can âpictureâ the world? All these films, videos and photographs are not âwindows on the worldâ (even though they may play at being such windows); they donât picture the world; they form involvements.â
Grahamâs work especially develops these Involvements, allowing meaning to build.
Iâll start from the beginning, opening the very first page, we feel the luxurious texture, the gold felt cover that makes us want to hold and have this experience with the book, the end pages are golden clouds allowing us to be immersed into this opulent world. Â Usually I wouldnât mention these details when discussing a photo book but in Grahamâs case it builds on meaning. No text, not a single line graces the pages, (apart from title and name of the book and artist) the idea is so simple it hardly needs to be there.
First ⊠rainbows from Ireland.
The first image is that of a rainbow in a rural setting itâs something that weâve seen thousands of times, a photographic clichĂ©.
These photographs were taken in Ireland building on that cultural myth of a pot of gold at the end of a rainbow.
Secondly âŠa female figure sleeps. Â
Straight away we are plunged into a different world, different cultural meanings. A lone figure lies alone on a bed in the corner of the room, it isnât quite placeable yet, but between the two images there is clearly a sharp contrast, our mind is hopping. Â And back to Ireland we go to see another rainbow.
Thirdly âŠGold shops in the U.S.A
This continues for some while, perhaps half way through the book until we are greeted by an image stating WE BUY GOLD. Â From the phone numbers the apartments we canât be sure but the image looks rooted in US culture. Â
We hop between like this again.
Itâs the fusing of three sets of photographs that is done with such ease. Now what do all these subjects have in common?
Graham admits that chasing rainbows is. âDelightfully silly.â
Only on reading a interview with Paul Graham in the British Journal of Photography did I really start understanding the project, after revealing the woman sleeping is in fact his lover. The hopes and dreams, imaginary success begins to become apparent within the project.
âThe surprise is the depth you can find in something that seems so superficial âdreams, love , hope, magical winders versus the clear eyed reality.â states Paul Graham.
I love this book because the message is both transparent and opaque. It can be read in a multitude of ways. It is often a strand simple yet effective that runs through Grahamâs books. However I still question, like many photo books, their ability to affect those not in photographic or arts industries. I chatted about this with groups of friends, who didnât really grasp the lines and thought it was a weak connection, that the portraits cannot be open or objective but will always be read in other ways. Graham himself states, ââIâm a firm believer in working in the world as it is and arriving at your ideas through that. It has to be a balance between the conscious mind struggling to rationalize, to make sense of it all, and the world itself.â
The series manages to touch on lifeâs main considerations do we choose wealth, love, or power? Will we reside in a dreamerâs state or the realm that we consider real. Are we cynics? Are we optimists? There is something about Grahamâs books that speaks to me about possibilities. About the way we look at the world, and about the way we interact with images. Within the photo book, Paul Graham is a story teller, but it is the world he is telling us stories about.
Joanne Coates (b. 1989) is a photographer based in London and Leeds, UK. You can visit her website here, her Twitter here and her frequently updated Instagram here.