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Bringing a diverse professional background to his current role as Outbound Sales Director and Project Strategist at online reputation management leader Reputation.com, Wesley Kading has distinguished himself as one of the firm’s top performers and most accomplished business-to-business market specialists. Working directly with a high profile group of clients mainly comprised of upper-level executives and small companies, Kading has also contributed a great deal toward Reputation.com’s product development efforts, particularly over the course of the past year. Aside from his responsibilities at the helm of a rapidly expanding sales team, Wesley Kading acts as CEO of Northern Elite Water Polo Club in Menlo Park, California, the fastest-growing organization of its kind in the United States. Wesley Kading laid the foundation for his career at Loyola Marymount University where he studied international business and marketing. During his undergraduate tenure, Kading served on the Young Presidential Associates Leadership Council, maintained membership in the Beta Theta Pi fraternity, and earned first-place standing in a school-wide sales competition. Following the completion of his B.B.A. in 2007, Wesley Kading accepted a position at Working Ranch Magazine. Functioning as the publication’s Vice President of Sales, he spearheaded a major turnaround in just one year that eliminated budgetary deficits and subsequently generated considerable profit. Wesley Kading received an M.B.A from Purdue University’s Krannert School of Management in 2009. Afforded the opportunity to travel abroad for academic purposes, Kading took classes at the University of Hanover’s GISMA Business School prior to obtaining his degree. In 2010, Wesley Kading joined Wells Fargo Insurance Services as an Account Manager for a global enterprise with assets worth more than a quarter billion dollars. He departed from Wells Fargo in September 2011 to pursue new challenges at Reputation.com. Charitably minded, Wesley Kading donates to the Second Mile—a non-profit that provides much needed support to underprivileged children and at-risk youth. Creatively and athletically inclined, Kading enjoys writing, cooking, reading, and playing competitive water polo in his spare time. Tweets by @WesleyKading1 !function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+"://platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);}}(document,"script","twitter-wjs");

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Wesley Kading: NCSC Nurtures Next Generation of Sales Stars

Formerly an account executive with UPS, Inc., Wesley Kading serves as a project strategist and outbound sales director with Reputation.com. While earning his bachelor of business administration at Loyola Marymount University, Kading participated in the National Collegiate Sales Competition and finished in the top 20. Founded in 1999, the National Collegiate Sales Competition (NCSC) holds recognition as the longest-running sales role-play competition in the world. Promoting professionalism and talent, this event welcomes students from across North America who are enrolled in university sales programs. Corporate sponsors, such as FedEx and Automatic Data Processing (ADP), Inc., send representatives to the contest to observe up-and-coming sales professionals. The NCSC also features networking possibilities where students can interact with their peers, sales faculty, and potential employees. Taking place over four days, the event features undergraduate and graduate competitions. During the undergraduate portion, participants make sales calls to fictional businesses and must either obtain a second meeting or complete the sale. Judges evaluate contestants on approach, presentation, rapport, and other elements. The graduate section features two-student teams and places them in three different scenarios: Needs Identification, Team Sales Call and Negotiation, and Follow-Up.

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Wesley Kading with Fun Facts about Water Polo

Wesley Kading is an avid swimmer and water polo player. He began training at age 16 and traveled to Hungary to play with the best players in the world. He currently owns and operates Northern Elite Water Polo Club in Menlo Park, California. 1. Water polo originated in London, introduced by holiday resort owners as a way to entice visitors to their establishments. It was named for the English manner of pronouncing the Bali word for ball, pulu.  2. The longest rivalry in the history of water polo is between Oxford University and Cambridge University; the two institutions began competing in an annual match in 1891.  3. The London Water Polo League was established with the specific goal of developing a uniform set of rules and regulations for the sport, which it did in 1888.  4. While men’s water polo was first included in the Olympics in 1900, women’s water polo was not accepted as an event until 2000, a whole century later.  5. The goalkeeper is the only player allowed to touch the ball with two hands, but only within five meters in front of his or her goal.

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Wesley Kading's AngelList

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Wesley Kading on Online Reputation Management

The director of Reputation.com’s outbound sales team, Wesley Kading is responsible for making presentations to businesses as well as high-profile individuals. A relatively new field in the information age, online reputation management grew out of a need identified by doctors, lawyers, and other professionals and businesses responding to unwarranted negative reviews on consumer websites. Typically, a disgruntled former client or customer would post a negative review, which would sometimes be defamatory, would frequently be inaccurate, and would often be anonymous. The websites usually declined to remove the reviews, and even when online responses were permitted, they were time-consuming and sometimes inadequate to the problem. For instance, most doctors and lawyers cannot address client complaints thoroughly because of privacy and privilege issues. Reputation management companies like Reputation.com monitor the Internet on clients’ behalf and alert them to the presence of adverse material. In addition, they generate informative content about clients or their activities, which has the effect of “pushing down” the unwarranted negative content until it no longer occupies a spot on the front page of search results. Recognizing that while disgruntled customers generally represent a small but vocal minority of a business’ customers, online reputation management companies and professionals like Wesley Kading also work with their clients to elicit more positive evaluations from satisfied patrons.

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Wesley Kading: How Do You Contribute to Second Mile?

Wesley Kading is an Outbound Sales Director and Project Strategist at Reputation.com in Redwood City, California, a leading provider of online reputation- and image-building services for individuals and organizations of all sizes. Wesley Kading manages client accounts at Reputation.com, leading a sales team and developing new business through presentations at trade shows and industry conferences nationwide. Aside from work, Kading is a concerned citizen actively involved in his community and a regular contributor to the Second Mile. The Second Mile is a nonprofit organization based in State College, Pennsylvania, for at-risk children and underprivileged youth. Founded in 1977, the mission of the Second Mile is to provide opportunities to at-risk youth in which they can develop positive life skills and self-esteem. Community volunteers become role models for children, leading them through activities that train youth to set and achieve goals, develop positive relationships, cope with difficult situations, and succeed in academics. With thousands of volunteers in all 50 states helping over 100,000 at-risk children each year, Second Mile provides America’s children help and hope. As a Second Mile volunteer and role model, Wesley Kading is doing his part to help California kids achieve greatness.