With the Ship2Ship shows coming up in Phoenix, San Francsico, Chicago, and LA and the second Holy Ship voyage in February, we talked to triple threat DJ, producer, and festival founder Gary Richards aka Destructo. We discussed booking HARD Summer, the state of electronic music festivals, and his latest EP West Coast. Sterling Hedges: I saw that you were doing a 5:30 to 8:30 AM set on January's Holy Ship, how did it go? Gary Richards: It was awesome man. I use to do this club back in the day called the Sermon, we would start at six in the morning. Itās fun to play a sunrise set. The Sermon was in LA, and at 6 AM in LA bars can start serving alcohol again. So we would start at 6 in the morning and have a line out the door of people from the UK and people who just wanted to keep partying. *the February voyage is sold out but join the wait here http://holyship.com/ So youāve come a long way from āMagical Mickey's Holy Water Adventure,ā in 1991 (the first major event he put on). How does it feel nearly 24 years later to be responsible for one of, if not the biggest, EDM festivals in the western hemisphere? Itās pretty crazy. I thought back then it was going to be this big and then it never happened so I thought "maybe Iām just fucking crazy". For me, HARD always has this genuine feel to it. Particularly how you emphasize introducing a young audience to artists that essentially helped mold the EDM structure of today, like A-trak, Justice, and Busy P in 2007. How are you still able provide a platform for newer artists that wouldnāt get to play a show of this scale? When I started a lot of them were just new, there wasnāt even a balance. I was just like fuck it, letās book N.E.R.D, Bloody Beetroots, and MSTRKRFT. It was just stuff that I thought was cool. Now though itās turned into having a balance of big names at the top, trying to get like 100,000 people, but I'm always most excited about the bottom third ā all the new shit thatās coming up. I feel like thats what HARD has always been about, taking some unknown guy and taking him all the way to the top. If you take a look at some of our old posters the last name on there is Dillon Francis or Zedd, now those dudes are at the top. The thing about electronic music is itās about discovery and finding the next thing. I do that through the festival. HARD provided me a platform to see bands like Justice and Crystal Castles. Effectively, that opened me up completely to, not just different genres, but the idea of possibilities in electronic music. This seems to be ingrained in HARD shows since their conception. How intentional was the emphasis on pushing what is seen as āEDMā? Itās totally intentional, mixing in Justice or Crystal Castles with names like James Murphy, Bootsy Collins, and Giorgio Moroder. I feel like itās all good music and has a common theme, HARD is a platform to bring it all together. I just wanted it to be different and not just the same ol' five names at the top every time. I wanted to put Boys Noize at the top, why not, fuck it heās awesome; like 2manydjs, Soulwax, and Erol Alkan. It doesn't always have to be like Britney Spears and Christina Aguilera. My life in the music business was always the main staples like Justin Timberlake or Madonna, and I have nothing against all them, but it's not like there are lanes for weird shit like Squarepusher. I mean, kids are cool now, they aren't like āwe just like punk rock cause we skateboardā. It's like: āwe like punk rock but we are also down with fucking Dr. Dre and fucking technoā. Iāve always been like that, I liked metal, rock, techno, everything. This is a place to mix it all together but do it in a way that makes sense and keep it party. We dont want any snoozers up there putting people to sleep, but we still want quality music. So it's still kind of hard to do, to get that kind of energy and then still keep it credible. I think a lot of people nowadays are beginning to marginalize EDM as mainstream. What are some ways you are trying to prevent people from having that stigma? Well I'm not really trying to prevent it. Iām just trying to keep what we do not so EDM mainstream. You know I hate the word EDM, to me its just electronic music. Iām just booking what Iām booking trying to keep HARD fresh and different. As for EDM going mainstream, it is what it is, there's nothing wrong with it. Itās not exactly what we do, but it's great that shit is so big. What happens is people hear it and they want more. Then they might go to a festival and then might stumble into some other area. Tthen all of a sudden they hear The Martinez Brothers. Like, āwhat the fuck was that, who are The Martinez Brothers!?ā. Then they get into that, then they see Seth Troxler. All of a sudden your life gets consumed by this shit. I feel like I could be in the Guinness Book of World Records as the person who has listened to the most fucking techno music on planet earth. I listen to it so much its just crazy. It gets to the point where my brain is about to explode and then Iāll just put on Pink Floyd āWish You Were Here.ā Then i can go back to it again but I just have a very high threshold of hearing doosh doosh doosh. I could hear that forever, its like my heartbeat. Iām always listening to hear what can I play in my set, whatās the new style, what's the new production idea. Iām like a student trying to get as much knowledge as I can, and you can never get it all. What informs your decision to book artists, like last year Flying Lotus and Mr. Oizo, and this year Sophie. They are kind of off the grid or seen as strange. Is it just what you are feeling and what you like? Yea, thats just what I do. I say HARD is like a salad and to make a good salad you have to have a good balance. The right amount of olive oil, vinegar, tomato, garlic, lettuce, onion, olives. You donāt want your whole salad to be fucking lettuce. There are five different areas and you want to make each have a specific theme or vibe. I always say my job at HARD, well one of them, is DJing the DJs. They have their sets and I have mine when I play, but I put all them next to each other to make one big giant fucking set which makes the whole day. I have a pretty good handle on what they play and what they are doing and how to make it all work together, thatās why our festival is really cohesive. Iāve played so many festivals where they got me on the drum & bass stage. I just flew 15 hours and Iām fucking playing to two people by the porta potties. This is not where Iām suppose to be. I think a lot of people when they promote they see a name and think, āif i put this name on here Iām gonna sell ticketsā. I look at it from different angles. I look at it by set time, by the poster, and what makes this look like a fun fucking thing that I would want to go to. I used to pretend like they wanted me to do an electronic soundtrack for a movie and Iād make a playlist with Depeche Mode, Nine Inch Nails, Aphex Twin, and I would make these soundtracks for myself. Itās the same exact fucking thing except I actually get to book it. I can actually move the needle and make a difference. So is that what you find more alluring about DJing compared to managing and production, or is it all a cohesive thing for you? They all go hand and hand, but definitely if I had my choice DJing is my favorite. I like to take people on a ride and play shit they may not have heard before. Itās so cool to see the reaction of the crowd if you do a good job, or sometimes if not. Iāve definitely had a few flops in my day. They put me in some weird situations like the Academy Awards party. Iām gonna play deep house and they are like, ādo you have any Pitbull?ā Sorry, you got the wrong guy. Your interest in hip hop is really comes through in your West Coast EP. Could you touch on how recruiting legends like Too $hort, Kurupt, and Warren G, and newer artists like Problem, YG, and Ty Dolla $ign echo the importance of embracing the past but still embracing the future? I dont really know how it came about but it just came perfectly. I definitely orchestrated it but it wasnāt planned that way. It started like, āIām going to make a house song with hip hop vocalsā, and that was the first song āWest Coastā. Then I thought, āwhy donāt I try to get a real rapper instead of just sampling?ā That's when YG turned up, he introduced me to Ty Dolla $ign. Somehow I hooked up with Kurupt and then it all came together. I feel like its my homage to where I lived and where I went to high school. I grew up in LA listening to west coast rap, then I went to underground warehouse parties and raves and shit. I thought, āhow can i take those two things and blend them together?ā I feel like it was very important for me. Too $hort, Kurupt and Warren G... just getting a photo with them was good enough. But being in the studio, let alone making a tune. I think I got lucky, got hooked up with the right people and was able to put it together like that. Once again it feels balanced, itās the west coast salad with the gangsta twist. Listen here https://soundcloud.com/destructohard/sets/west-coast-ep-1 http://dlvr.it/8KxKpF