Whitney Graphic Design

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Staff Gift Sticker

Four-inch sticker created to adorn a gift box sent to all staff for the holidays in lieu of the traditional holiday party. The Responsive W is deployed in the style of a Fair Isle sweater.

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Handkerchief Packaging

Printed and die-cut envelope for a patterned handkerchief, one of series of two handkerchiefs and two scarves, based on a hidden cultural archive by artist and filmmaker Harry Smith and his friend and mentor Lionel Ziprin. Produced exclusively for the Whitney Shop by M.PATMOS. Photograph by Jens Mortensen.

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Vida Americana Last Chance Print Advertisement

Print placement, featuring artwork by Frida Kahlo, created to promote the final weeks of the exhibition. Photograph by Jens Mortensen.

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>Nothing Is So Humble: Prints From Everyday Objects Exhibition Graphics

This focused exhibition, drawn from the Whitney’s collection and on view from November 20, 2020 through April 18, 2021, looked at the creative and irreverent ways that seven artists—Ruth Asawa, Sari Dienes, Pati Hill, Kahlil Robert Irving, Virginia Overton, Julia Phillips, and Zarina—have employed the everyday objects around them to make prints. Nothing Is So Humble takes its title from an evocative proposition by Dienes that recognized aesthetic possibilities in the most mundane of subjects: “Bones, lint, Styrofoam, banana skins, the squishes and squashes found on the street: nothing is so humble that it cannot be made into art.” The accompanied exhibition graphics also remained humble in their simplicity. Photograph by Ron Amstutz.

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Salmon Toor: How Will I Know Exhibition Graphics

For his first museum solo exhibition, on view from November 13, 2020 through April 4, 2021, Salman Toor presented new and recent oil paintings. Known for his small-scale figurative works that combine academic technique and a quick, sketch-like style, Toor offered intimate views into the imagined lives of young, queer Brown men residing between New York City and South Asia. The exhibition graphics remained consistent with the established style for emerging artists. Photograph by Ron Amstutz.

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Working Together Print Advertising

Print placement created to promote the exhibition, Working Together: The Photographers of the Kamoinge Workshop. Photograph by Jens Mortensen.

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Working Together: The Photographers of the Kamoinge Workshop Exhibition Graphics

Working Together was an unprecedented exhibition that chronicled the formative years of the Kamoinge Workshop, a collective of Black photographers established in New York City in 1963. “Kamoinge” comes from the language of the Kikuyu people of Kenya, meaning “a group of people acting together,” and reflects the ideal that animated the collective. On view from November 21, 2020 through March 28, 2021, the exhibition graphics reflected the spirit of the collaboration by prominently featuring a photograph of the collective and individually listing its members as if an equation that added up to the title. Photograph by Ron Amstutz.

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English and Spanish Enamel Pins

Packaging and product design for a set of typographic pins produced exclusively for the Whitney Shop. Photographs by Jens Mortensen.

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Welcome Back T-Shirt

Retail shirt created for the re-opening of the museum post-pandemic. Photograph by Jens Mortensen.

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Re-Opening Building Signage System

During the Covid-19 pandemic, the Whitney closed its doors for approximately six months as much of New York City shut down to prevent the further spread of the illness. When the museum reopening in September, 2020, temporary signage served a variety of onsite needs to communicate way finding and reminders of revised visitor policies. Photographs by @demetrikotenoglou and Timothy Schenck.

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Re-Opening Digital Guide

During the Covid-19 pandemic, the Whitney closed its doors for approximately six months as much of New York City shut down to prevent the further spread of the illness. When the museum reopening in September, 2020, a revised and more robust digital guide enabled touchless interactions for ticketing and visitor information. Photographs by Timothy Schenck.

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Around Day’s End: Downtown New York, 1970–1986 Exhibition Graphics

Anticipating the completion of David Hammons’s Day’s End, a major public artwork located in Hudson River Park, the Whitney presented a selection of works from the Museum’s collection that explored downtown New York as site, history, and memory. Central to this presentation is Gordon Matta-Clark’s Day’s End, the innovative project that inspired Hammons’s sculpture. On view from September 3—November 1, 2020, the exhibition’s graphics played with notions of influence and provocation by allowing the title and subtitle to indent into the introductory text as that text continues to flow around it. Photograph by Ron Amstutz. From left to right: David Hammons, Day’s End, 2014; Gordon Matta-Clark, Day’s End, 1975.

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Re-Opening Safety Signage

Safety and way finding signage tests during the member week prior to the public re-opening. Photograph by @trishfilms.

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Re-Opening Lobby Signage

Safety and way finding signage tests during the member week prior to the public re-opening. Photograph by @the.curioustourist.

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Digital Temporarily Closed Signage

During the Covid-19 pandemic, the Whitney closed its doors for approximately six months as much of New York City shut down to prevent the further spread of the illness. Temporary signage served the onsite need to communicate this message. Photograph by @boysinthesun.

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Hopper from Home Instagram Story

We created a series of coloring pages based on Edward Hopper’s quiet and reflective paintings of everyday life—a resonant tie to many who were still social distancing during the Covid-10 pandemic.

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Snow Globe

Created before the pandemic emerged and delayed due to production slowdowns, these simple and typographic snow globes featured phrases from existing collections of Whitney Shop products. Photograph by Jens Mortensen.